Reputation Management for Yacht Brokers

ONLINE REPUTATION

MANAGEMENT

www.MyYachtBrokerImage.com

“IT TAKES 20 YEARS TO

BUILD A REPUTATION

AND FIVE MINUTES TO

RUIN IT. IF YOU THINK

ABOUT THAT, YOU’LL DO

THINGS DIFFERENTLY.”


- Warren Buffet

WHY SHOULD YOU

CARE ABOUT YOUR

ONLINE REPUTATION?


REASON #1: SEARCH…

ESPECIALLY LOCAL SEARCH

REASON #2: TRUST


72% OF CUSTOMERS TRUST

ONLINE REVIEWS AS MUCH AS

PERSONAL RECOMMENDATIONS

WHAT IS THE

DIFFERENCE BETWEEN

A REVIEW AND A

TESTIMONIAL?


A REVIEW IS LEFT

INDEPENDENTLY ON A

3RD

PARTY WEBSITE


Reviews influence awareness and typically influence buyers early in

the buying cycle

A TESTIMONIAL IS

PRODUCED BY THE

ORGANIZATION


Testimonials influence buyers towards the end of the buying

cycle after awareness exists

WHERE DO YOU START


2 Solicit

1 Claim

3 Monitor

CLAIM

CLAIMING YOUR

LISTINGS GIVES YOU

CONTROL


• You control the accuracy of the information • You can identify when new reviews occur • You can respond to reviews as the owner

SEARCH YOU NAME &

REVIEWS AND

MAKE SURE YOU HAVE

CONTROL OVER THE

RESULTS THAT APPEAR

USE GETLISTED.ORG

Easily Identify

• Listing Opportunities

• Unclaimed Listings

Manage all of your listings in one place


SOLICIT

CUSTOMERS ARE

QUICK TO SHARE

NEGATIVE

EXPERIENCES!

How can you encourage customers to write positive reviews?


3 SIMPLE WORDS…

“SHARE YOUR

EXPERIENCE”


WHEN A CUSTOMER COMPLIMENTS

YOUR BUSINESS THE ORGANIZATION

MUST BE CONDITIONED TO RESPOND

WITH, “THANK YOU! WE’D APPRECIATE IT

IF YOU WOULD SHARE YOUR EXPERIENCE”


THEN MAKE IT EASY…

• Put links on your website to review sites. You can simply hand the customer a business card

• Print special cards with links to review sites • Include links to review sites in your customer emails


MONITOR

MEASURE THE

RESULTS


RESPOND TO BOTH

POSITIVE & NEGATIVE

REVIEWS


HANDLING NEGATIVE REVIEWS

• Be BRIEF & POLITE

• Address their PAIN

• Take the conversation OFFLINE


THE BEST WAY TO

MITIGATE A NEGATIVE

REVIEW IS TO

GENERATE MORE

POSITIVE ONES


• GetListed: easy directory listing management (getlisted.org)

• Social Mention: monitors mentions (socialmention.com)

• Google Alerts: identifies mentions across the web (google.com/alerts)

• Marchex: Reputation Monitoring Tool (marchex.com/repmanagement/)

• Bit.ly: Link Shortening (bit.ly)

RESOURCES


Reputation Management for Yacht Brokers

Business