Reputation Management for Schools and Organizations

REPUTATION MANAGEMENT

Social media and its impact on organizations and individuals

Dean ShareskiMay 14, 2010

http://www.flickr.com/photos/will-lion/3974469907/

[email protected]

IDEASANDTHOUGHTS.ORG

@SHARESKI

http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web

THANKS TO MELANIE MCBRIDE

http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web

THANKS TO MELANIE MCBRIDE

YOU DON’T CONTROL THE MESSAGE NOW

YOU PROBABLY NEVER DID

http://www.flickr.com/photos/larryontheprairie/4534921049/

THERE’S SOMETHING HAPPENING HERE

THE SHIFTS

MANY TO MANY

1

Clay Shirky: How cellphones, Twitter, Facebook Make History

http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

Clay Shirky: How cellphones, Twitter, Facebook Make History

http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

YOU ARE WHAT YOU SHARE

2

“IF THERE IS NO SHARING, THERE IS NO EDUCATION”

David Wiley, BYU

THE RADICAL PRICE OF FREE

UNLEASHING THE TRIBE

3

WHO’S TALKING FOR YOU?

http://www.flickr.com/photos/marketingfacts/95818576/

TRANSPARENCY TRUMPS GLOSS

4

GETTING VISUAL

5

24 hours per minute

2.5 Billion Per Month

TELL STORIES

2.0 OBJECTIVES FOR INFORMATION OFFICERS:

• Create multiple points of participation

• Transform read-only content into read-write, many-to-many conversations

• Listen to and engage user-visitors

• Co-create with your community

• Provide non-essential controls to users (e.g., text size, tools)

• Accept that you do not “control” the message but guide it

WHERE DO WE START?

http://www.flickr.com/photos/7363465@N08/3925513417/

CUSTOMIZATION

PULL VS. PUSH

WHAT CAN WE SHARE?

GIVE OTHERS A VOICE

GIVE OTHERS A VOICE

GIVE OTHERS A VOICE

GIVE THEM PLACES TO SHARE

GIVE THEM PLACES TO SHARE

GIVE THEM PLACES TO SHARE

GIVE THEM PLACES TO SHARE

GIVE THEM PLACES TO SHARE

GIVE THEM PLACES TO SHARE

GIVE THEM PLACES TO SHARE

GIVE THEM PLACES TO SHARE

GIVE THEM PLACES TO SHARE

WORK SIDE BY SIDE

DAILY NEWS

GET OUT THERE

GET OUT THERE

GET OUT THERE

GET OUT THERE

GET OUT THERE

GET OUT THERE

ARE YOU MOBILE?

RANDOM THOUGHTS

RANDOM THOUGHTS

RANDOM THOUGHTS

THE CHALLENGESIs it worth the effort?

Will our constituents join us?

What about this whole “control” thing?

[email protected] @shareski

ideasandthoughts.org