Reputation Management and Social Media in Cosmetic Surgery

Welcome…

Social Media & Reviews:A Dynamic Duo

#CSMreviews Follow on Twitter @MoniqueRamsey

Meet Monique…Founder and Social Media Horticulturalist

20+ years experience: medical practice management, marketing, training, and consulting

Certified Relationship Marketing and Social Media Strategist (2009)

• Winner 2010 #influenceSD Award for Best Social Media in Business

• Alert Press Top 5 Medical Practice Facebook Fan Pages

• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)

Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio

Contributor to Cosmetic Surgery for Dummies

Board – San Diego Social Media Society

♥music, ♥USC, ♥sports,

♥spa days, ♥shoes ♥driving fast ♥creative

endeavors!

“The Internet has forever changed the way our patients will approach healthcare. Digital or social media is NOT a passing fad… get past that.”- Howard J. Luks, MD

Fast Fact: Nearly 16 minutes of every hour is now spent on social networking sites.(Experian study 2013)

Connected Consumers

• Empowered• Informed• Demanding• More Discerning

Connected Consumers

• Will share more if there is value in return

• Make decisions differently

• They influence and are influenced differently

• MOMENTS OF TRUTHRead: Brian Solis

What’s the Future of Business

A *NEW Consumer Culture

THEN - Traditional

• Reliant on WOM among people they know and trusts in the real world. One to one

• Influenced by print, traditional online ads, TV, radio

• Selling

• Push Marketing

NOW - Connected

• One to Many

• Shared Experiences

• Powerful Influence

• Window to the world is REAL TIME

• Readily share reviews and experiences in social networks.

• Can be a practice ally

Social Presence

DID YOU KNOW: 72% of consumers trust online reviews as much as personal recommendations!

Personal recommendations are the number one driver of consumer purchase decisions at every state in the purchase cycle.

Sources: Search Engine Journal, Forbes, Social Media Today

Claim all the free listings you can on review and consumer sites such as Yelp, RealSelf, etc. and fill them out completely and with KEYWORDS.

The Basics…

Turn Your ReviewsInto Shareable Content

Create Photo Albums

Create Postable & Sharable “Art”

Considerations:• Formats (and keeping them uniform or not)• Branding

SECRET TIP: PicMonkey.com

Now Post!• Include links back to your site where the

reviews are “live” and/or back to your Real Patient Ratings profile (3rd party adds legitimacy)

• Use #hashtags, keywords, and consider typing out the words in the graphic for searchability

• Don’t post them all at once• Pinterest – Create a Board

• https://www.viraltag.com/ for auto-pinning / IV drip method ;)

• Instagram (#hashtags important)• Twitter• Google+ • Facebook• LinkedIn

https://www.facebook.com/pages/create/

Must be a “Local business or Place” to enable the Recommendations feature

Facebook Recommendations

Address is KEY

Admin – Edit Page

Page Post >>> ReviewNo one really looks here

So ask them to re-post!

And They Will…

Google+ / Local

LinkedIn

Recommendations

“The best LinkedIn recommendations are ones that offer specific results or tell a story of transformation. To request a LinkedIn recommendation you must be connected to the person you want to receive it from.”

– Laura Rubenstein

Skills and Endorsements for Those Skills

Questions?Monique Ramsey

Toll Free Direct Dial 877-401-5485

Email: [email protected]

Facebook.com/CosmeticSocialMedia

Twitter.com/MoniqueRamsey

CosmeticSocialMedia.com/Blog