Reputation is EVERYTHING 3: Personal Brand Protection

PART THREE

2068 Responses ApartmentRatings 24hr

HotJar Poll

REFERRAL BONUS POLL

If you loved your apartment community would you refer a friend without receiving a referral bonus in return?

Yes 72%

No 28%

Money Doesn’t Matter – The Perception Does

SAVE YOUR MONEY

Have been living here since February of this year really enjoy living here very quiet place and the staff here are very Wonderful and caring. I wouldn't need motivation if I truly believed

they had an amazing community I'd want people I care about to benefit as well

While referral bonus' are wonderful, if I find a great place to live I would tell someone looking for an apartments regardless of any benefit to me.

Yes indeed especially if management was friendly, professional and maintenance requests were handled within reasonable time span. I would definitely refer a friend if the community proved to be safe.

PAYING FOR REFERRALS

This place is AWFUL! The it's out dated and people in the leasing office are not helpful. Takes forever to get anything fixed and men are always hanging around or outside the apartment at all times.

You should get something in return for getting them a renter other than a rent increase

People deserve something for bringing business to YOU!!!

WHAT DOES A REFERRAL LOOK LIKE?

Upgrade to Apartment Appliances Tiered referral amount Rent credit Win tickets to a haunted house or an escape room

Carpet cleaning Free painting of an accent wall Refer someone and be entered to win the TV (every referral gets an entry)

1. GIVE THEM A STORY

Create opportunities for stories to be told

• Resident parties • Community discounts • Amenity cleanliness • Outstanding customer service

2. MAKE THEM FAMOUS

Make different contest categories,

• BUILDINGS • LANDSCAPING • AMENITIES • COMMUNITY LIFE • APARTMENT LIFE

Offer prizes for each category, such as gift cards to local restaurants or movie theaters, with a grand prize for the best of the lot

WIN –WIN

• Residents are involved • Free community advertising

3. LET THEM WIN

Come up with a fun hashtag contest (like #YourCommunityNameLove, #whyilovelivinghere)

• Post a picture of their favorite

community amenity or location • Ask residents to tweet a short

story of the relationships they’ve made while living at your complex

• How it’s close to amazing

restaurants, the dog park, great trails, pool, awesome gym, etc

The one with the most likes wins a prize.

4. MAKE THEM LAUGH

Show your residents your funny side • Share a silly video of your staff on

social media • Share a funny video of your

residents – residents always want to see themselves on Social Media

You never know who will share it and who is looking for an apartment

Make Me Laugh

5. ASK THEM TO HELP

Everyone wants to feel wanted • Offer for them to be involved in

the resident planning • Let them lead a volunteer

meeting

OTHER OPPORTUNITIES

• After a renewal

• After a great experience

• When resident picks up a package in the office

HOW TO ASK FOR A REVIEW

• Ask as a “favor”

• Ask as an “expert”.

• Ask as “Feedback/Opinion”

EXAMPLE: I’d like to ask you a favor John. Would you mind taking a few minutes to write a review for me please BECAUSE your opinion helps others know what to expect when choosing Apple Tree Apartment homes.

CONSUMER ALERTS

https://birdeye.com/blog/buying-google-reviews-bad-idea/

“Buying” reviews includes both paying sketchy businesses to write a fake reviews or offering incentives to customers in exchange for positive reviews

CONSUMER ALERTS

SOCIAL BRAND PROTECTION

https://www.cakeresume.com/resources/best-personal-branding-quotes

THANKS FOR ATTENDING!

SEE YOU NEXT MONTH!