Report promegranate

1

INTRODUCTION TO THE CONSTRUCTION INDUSTRY

FINAL PROJECT

CONSTRUCTION PROJECT

INTAKE: FNBE 02214

GROUP MEMBERS:

CHIA SUE HWA (0317920)

ROZANNA FARAH IBRAM (0317967)

LECTURER: PN. HASMANIRA MOKHTAR

Pomegranate

FOOD + BEVERAGE

INTRODUCTION

The final project for Introduction to the Construction Industry marks the end of the module

and the subject. Starting off with the brief, the FNBE students were also given a short

explanation on the nature of the assignment.

In a group of 2 students, we need to find a specific land within campus area to initiate a small

construction project of 30 times 30 metres that serves either one of the following purposes:

Recreation area

Study Enhancement Area

Rest area

Food and beverage (dining area)

Commercial area (exclude food and beverage)

Following on that, we need to study and prepare the following types of building development,

fulfilling requirements such as suggestion, rationale, benefits, site analysis, evaluation and the

needs of the project to the client and to the community. This assignment will be graded based

on a 20 page A4 report.

Rozanna and I paired up as partners for this assignment. The themes were given randomly

and our group received Food and Beverage as our construction theme.

To start off, we had small brainstorming sessions and discussions besides trips to potential

sites within campus. However, we both agreed on the best location for our construction

project. Then, we delegated research topics individually and come together for weekly

progress as a group. We achieved our aims as the deadline of the project drew closer but still

provide room to develop ideas along the way.

SITE ANALYSIS

The Lake in Taylor’s University Lakeside Campus is an identity and core feature of the

campus, and is known for it. A concrete promenade or walking path complete with canopy

umbrellas and seating make for rest area, simply functioning for students and staff to get from

one block to another, or to simply lounge by the lake to enjoy the scenery and bask in the

natural feels of the natural environment. As the topic of our construction project is on food

and beverage, we plan to carry out the actual project along the promenade as zoned in green

above. We decided to base our project on this specific site because it has great potential to

develop into an attractive food hub as it has the space for these activities, besides being next

to the lake which is one of the main attractions for social activities in the campus.

SITE SPECIFICATIONS

An overview: The campus and lake

Location plan of the campus

Site location

in the campus

LOCATION: Taylor’s University

Lakeside Campus

SITE LOCATION: The Lakeside

Promenade

LOCATION: Along the east side of

the campus lake, behind Block C,

D and E

AREA: 40 metres by 22.7 metres

Original Site

The four directions of our site consists of different elements:

Looking North – The main administration block and the steps

leading down to the lake can be seen. Besides that, the front

part of the lake and the concrete promenade

Looking East – The buildings of Blocks

C, D and E. A small man-made lake

and shaded corner are also present.

Looking South – The whole length of our site is visible.

A small portion of the carpark space beyond Block E

can also be seen.

Looking West – A clear view commercial block and

Syopz Mall from the promenade.

Circulation patterns

N

Human Circulation

Sun circulation

Wind circulation

CONCEPT

Given that our topic is Food and Beverage, we explored a variety of possible ideas and

concepts that could be incorporated into this construction project. Thanks to internet research,

we found an array of very viable and justifiable options to select from. The combination of

the following concepts form a complete and possible project

Food Kiosks

Food kiosks are a smaller-scale,

faster and more efficient

version of built-in shops or

restaurants. Usually seen in

malls, at events and public spaces,

these miniature stalls produce

snacks and small bites for public.

Container spaces

Containers are a new trend for small enterprises and businesses. Stylish and edgy, the

metal outlook and geometric shape of a container ‘box’ create a small space and room for

activities. Besides radiating the message of using recyclable materials, the physical

structure is also space and money saving.

Farmer’s Market concept

L to R: Baum Kuchen pop-up village in Tokyo > Korean

food kiosk Koki and Vegi at the Brooklyn Bridge

L to R: Chic restaurant > Shipping container turned café

design > Recycled information central

The concept of farmer markets is a physical retail market featuring foods sold directly by

farmers to consumers. Farmers' markets exist worldwide and reflect their local culture

and economy. The core idea of this type of market is that organic food supplies, brought

straight from the farm, is being traded directly with consumers.

In this era, more unnatural food and beverage is being overproduced, causing dire health

consequences on the people. This can be seen on campus itself, where insufficient fresh

fruit and vegetable as a daily consumption is minimum and instead replaced with

manufactured food supplies and quick snacks.

Demolishing that idea, we propose to introduce the idea of quickly-prepared bites and

beverages made only from organically-grown food.

L to R: Santa Monics’s Farmer’s Market > healthy

graphic art > Healthy People for Healthy Food

Promenade

Taking inspiration from the Promenade Samuel-De Champlain in Quebec, a contemporary,

polished look is a major feature of this construction project. Beige coloured wood and

straight angles give a clean look whereas minimalistic and native softscape complements it

perfectly.

MAIN IDEA

The concepts extracted from the existing projects above form a whole new idea for our food

and beverage themed construction project.

Our main project: A built extension as a means for more space to create more lounging and

activity areas. A row of food kiosks built on the existing concrete promenade, creating a zone

for food and beverage trade. Lastly, to improve on the existing softscape and hardscape and

further enhance the attractiveness and effectiveness of the lakeside promenade as a ‘chilling

out’ zone by constructing more people-friendly facilities.

Below is a list of our details on the construction project as a whole

1) Pomegranate, Our Promenade.

One of the oldest known fruits, found in writings and

artefacts of many cultures and religions, the

pomegranate (punica granatum) is an original native of

Persia. This nutrient dense, antioxidant rich fruit has

been revered as a symbol of health, fertility and eternal

life. Pomegranate is proven to inhibit breast cancer,

prostate cancer, colon cancer, leukaemia and to prevent vascular changes that promote

tumour growth, besides improving symptoms of depression and increasing bone mass

in lab animals.

Combining the words promenade and pomegranate, the word Pomegranate is created.

Selecting this name for our construction project is due to many reasons, mainly, its

major health benefit which is to retain youth and health. This is what Pomegranate is

meant to reflect on: the vitality and life of the campus society, by further promoting

Simplicity and

strength is expressed

using wood.

organic and fresh food. Besides that, the bright fuchsia colour of the fruit also depicts

the youthful personality of the campus and its inhabitants, being the inspiration of the

colour scheme of the container food kiosk and its design.

2) Wooden deck extension

In our proposal, we plan to build an extension from the concrete walkway towards the

lake. This extra space allows more room for walking circulation and also for visitors

to lounge along the lake while eating the food bought from the stalls and interacting

among one another.

3) Food kiosks

Five small food kiosks selling organically-grown and made food. These food kiosks

have a united outlook to radiate a united identity that is they are literally housed in

recycled, steel shipping containers. Besides that, these containers have the same size,

shape, colour and design – a sort of simplistic and chic themed hue, to match the

surroundings and facilities of the renowned campus.

The food and beverage sold and served by the kiosks are certified organic which gives

the meaning of naturally grown and processed food. Each kiosk should present a

menu in its range of specialties, such as a fruit juices and organic salads. Healthy and

homemade recipes will go into the preparation of these simple bites, snacks and small

meals with the main purpose of reminding all at campus about the vitality of a little

‘nature food’, paired with relaxing views, sights and sound right beside the lake.

4) Constructing a purposeful overall landscape

To cater the potential crowd attracted to the food from the kiosks, sitting places are

necessary, especially being right next to the lake. Simple street furniture like benches

and tables should be brought in and placed at strategic spots at the site, avoiding the

direct glare of the sun, paired with proper rain protection. Designed with the same

intention, these hardscapes are constructed using the same material and structure, also

to match the kiosks and wooden deck. Not only that, suitable softscapes such as small

trees and shrubs should also be cultivated all around the area to provide a touch of

greenery and slight shading.

VISUALS

To illustrate the purpose and design intention of our proposal, below are some

drawings and diagrams.

Bubble Diagram

Zoning Diagram

Plan

Scale – 1: 150

Food kosks

Wooden deck seating

Perspective drawing of recycled shipping container food kiosk Plan of food kiosk

A circular seating space

saves space, and is

optimum for social

interaction, not to

mention aesthetically

pleasing.

A colour scheme derived from the vibrant shade of pomegranate that is the inspiration for the

container food kiosks

A shipping container cum café – an inspiration for the food kiosk design

Normal seating

Small and casual street furniture

are well-suited for this area of the

promenade. Spots of softscape

could also be incorporated to give

a natural feel to the surroundings.

A beautiful

shot of a

food market

in Istanbul.

In a nutshell, the food and beverage line is a booming sector filled with endless possibilities

and a broad future, just waiting to be discovered and ventured. As a large campus, serving

many different schools and courses, the increasing student population in turn, increases the

demand for food source. And there is no better option than to promote sustainable design,

organic foodstuff and nature all at the same time for the goodness and benefit of all.

We start with Promenegrate, Our Promenade.