Report on Zimalya Pharmaceuticals

8/11/2019 Report on Zimalya Pharmaceuticals

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SUMMER TRAINING REPORT

On

UNDERSTAND THE EFFECT OFZIMALAYAS ON INDIAN MARKET

AT

ZIMALAYA HERBAL HEALTHCARE

Submitte !"# t$e !u%&%%ment t"'(#) t$e('(# "! t$e e*#ee in M()te# "! Bu)ine))

Amini)t#(ti"n "! NIILM+CMS

,-./-+-./01

SUBMITTED BY SUBMITTEDTO

KUMAR RAJEEV RANJAN VERMA Dr. RITU SRIVASTVARoll No. 2012075 Assistant ro!"ssor

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ACKNOWLEDGMENT

In the following project, our major effort has

been to present the information about the

ZIMALAYA Drug Company and its success as

an entrepreneurial enture!

"e e#press our sincere than$s to our teacher

Ms %A&I'A ()MA& encouraging us by

proiding useful suggestions to prepare this

project throughout eery stage, since the

assignment of topic till the completion!

Kumar Rajeev Ranjan

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Table of Contents

S.No. Topics Page No.

*! +#ecutie %ummary

-! Introduction .

/! &eiew )f Literature *0

&esearch 1rocess *2

!* )bjecties of the %tudy *3

!- Data Collection (ools -0

!/ Limitations --

2! An Introduction to Ayureda andZIMALAYA 4erbal 4ealthcare

-/

2!* Ayureda Industry -

2!- 1roducts of ZIMALAYA 4erbal4ealthcare

*

.! %wot Analysis 2

5! Mar$eting Mi# 6

6! Analysis 2-

3! Conclusions 7 &ecommendations .*

*0! 8ibliolography .-

**! Anne#ure ./

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1. EXECUTIE !UMMAR"

(his project is about ZIMALAYA D&9: 1;( L(D and it

Children's Health

Men's Health Women's Health

General Healthcare.

(he ZIMALAYA brand has much in common with the mountainrange from which it draws its name! ?or centuries, the ZIMALAYAshae been an icon of aspiration, of man@s uest to unloc$ Bature@ssecrets! (hey represent purity and lofty ideals! (he fact that theZIMALAYAs are the source of many of the herbs that are used inour products ma$es our brand name all the more appropriate!

I%) 300*> -000 certification awarded for design, manufacture

and mar$eting of herbal health care products!

Launched in *333, ZIMALAYA 4erbals is a range of natural herbalpersonal care products spanning 4ealth Care, %$in Care and8aby Care!

(he range comprises of antistress, digestie health, pain

relieers, cough 7 cold relieers, and baby care products, and the

list goes on!

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(his project discusses not only about the mar$eting mi# of the

company but has also done the %")( analysis of the company!

"ithin a short span of time ZIMALAYA% has won eeryone

Youth!

4ealth Conscious 1eople!

%chool Children!

Mothers!

+#isting )ld age group!

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CHAPTER!

"NTR#$%CT"#N

Ayureda is the 2000 years old Indian %ystem of medicine! (he

term eoled from two words Ayur life and ;eda means science!

(his system of medicine follows a holistic approach, diagnosing

not just the disease but the whole body constitution of the

patient! (oday Ayureda is gaining global popularity! (he "orld

4ealth )rgani=ation recogni=es Ayureda as an alternatie

system of alternatie system of medicines used safest system ofmedicines!

&ejuenation and therapeutic procedure are uniue to Ayureda!

(his comprehensie, multidisciplinary system of medicine offers

specialties li$e pediatrics, genetics gynecology, physiotherapy and

rejuenation!

Ayureda was predominant in 'erala and most of the other parts

of the India for a long period! 8ut newely deeloped fear of the

side effects and long term ill effects of allopathic medicines

coupled with inefficiency to compact a large number of diseases

hae brought the attention not only 'erala and India but whole

world to the biologically based medicines! Bow it is the

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resurrection time of the science! A large number of new

organi=ations in India are entering in the area of Ayuredic

medicines manufacturing! (he curiosity of the whole world is to

high and research and deelopment ta$ing place all oer the

world in this science! Companies li$e Dabur, 4imalaya and

ZIMALAYA are as strong as any allopathic medicine company! A

large number of new organi=ations in India are entering in the

area of ayuredic medicines manufacturing has started including

ayuredic medicines in this production list! Bagarjuna this small

of 'erala cell ayuredic medicines to a tune of -0 of the total

allopathic sales with number of doctor


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globally it could be hope for both G alleiating poerty of the

indigenous people liing in the remote areas of Bepal and

reducing illness of the :lobal population!

Her&s and indigeno(s people o/ the 0"MAA-A

Bepal is a landloc$ed and under deeloped country, but it is one

of the richest countries in the world in terms of biodiersity due

to its uniue geographical position and altitudinal ariation! (he

eleation of the country ranges from .0m aboe sea leel to the

highest point on the earth Mt! +erest at 6,66m, all within a

distance of *20 $m with climatic conditions ranging from subtropical to arctic! (he length of the country is 622 $m with east

west and breadth aries form *2-* $m northsouth! (he

country can be diided into three main geographical regions! (he

medicinal herbs are found in all regions of Bepal but the herbs

with high medical alue are found only in the mountain region

and mostly the areas are without any means of transportation,

ery few District 4Js are proided with stall air serices! Due to

the remoteness of the regions the indigenous people liing in the

area hae no economic and social security! (hey belong to

bac$ward communities so they don@t hae any body in policy

ma$ing leel of the :oernment, and the policy made by the

:oernment of Bepal is not faorable to them!

Treatment o/ the research2

It also proides information on herbal medicines uneiling the

ancient te#ts on medicines and the importance of these herbs!

(he life in the ZIMALAYA reoles around the medicinal herbs,

some of the medicinal herbs are the life line of those indigenous

people, giing them the inspiration to lie and face adersities

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amidst often hostile nature! (he documentary will focus on the

local economy, culture and how the lies of the local people are

interrelated with Yarcha :umba! During the monsoon season

most of the schools are closed because the students and teachers

go far away from the illage to collect the Yarcha :umba

HCordyceps %inensis! Later, the children buy boo$s, pay school

fees by selling the herbs and majority of the children they support

their parents with the money they earn by selling herbs! In the

4imalayan region, due to the lac$ of awareness, tons of herbs are

being sold for the price of peanuts and the rest of the herbs are

being wasted without use! (he local people do not sell Yarcha

:umba in Bepalese mar$ets because the ta# is ery high, so they

go to the (ibetan border and sell it to the (ibetan traders!

=imalaya medicinal herbs are not only for curing illness but are

used as health boosters and cosmetics also! (he tests on different

herbs suggest that many herbs stimulate the immune system,

%inghadurbar 8aidya$hana, a Bepal :oernment owned company,

Dabaur , 4imalaya and ZIMALAYA , and some other drug

companies produce herbal products!

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RESEARCH METH#$##G-

&esearch methodology is considered as the nere of the project!

"ithout a proper wellorgani=ed research plan, it is impossible to

complete the project and reach to any conclusion! (he project

was based on the surey plan! (he main objectie of surey was

to collect appropriate data, which wor$ as a base for drawing

conclusion and getting result!

There/ore3research methodology is the way to systematically

sole the research problem! &esearch methodology not only tal$s

of the methods but also logic behind the methods used in the

conte#t of a research study and it e#plains why a particular

method has been used in the preference of the other methods

Pro&lem statement# (o find out the mar$eting strategy of

KZIMALAYAs!

Primar #&4ecti)e

9nderstand the effect of KZIMALAYAs on Indian mar$et!

Secondar #&4ecti)e

(o find out the consumer


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RESEARCH $ES"GN2

&esearch design is important primarily because of the increased

comple#ity in the mar$et as well as mar$eting approaches

aailable to the researchers! In fact, it is the $ey to the eolution

of successful mar$eting strategies and programmers! It is an

important tool to study buyer


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arious sources li$e Internet, Bews papers, Maga=ines, staff of

ZIMALAYAs, other sources!

TOOL! O( ANAL"!I!#

(he data collected is shown through :raphs 7 pie chart!

Soft wares used are> M% ")&D -00/, "IBD)"% 1!

DATA COLLECTION#%ource of data collection is %econdary

9.1 #:;ECT"


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conducting mar$et research is the aailability of necessary and

useful data!

Primar data> ?or primary data collection, we hae to plan the

following four important aspects!

Sampling

Research "nstr(ment

Secondar $ata (he Company(estionnaires2

(his is the most popular tool for the data collection! A

uestionnaire contains uestion that the researcher wishes to as$

his respondents which is always guided by the objectie of the

surey!

Pie chart2

(his is ery useful diagram to represent data, which are diided

into a number of categories! (his diagram consists of a circle of

diided into a number of sectors, which are proportional to the

alues they represent! (he total alue is represented by the full

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create! (he diagram bar chart can ma$e comparison among the

arious components or between a part and a whole of data!

:ar chart2

(his is another way of representing data graphically! As the name

implies, it consist of a number of whispered bar, which originate

from a common base line and are eual widths! (he lengths of

the bards are proportional to the alue they represent!

9.? "M"TAT"#NS #= THE ST%$-

+ery study has certain limitations! In our study, also there were

certain limitations, which we could not able to sole!

*! (he research was conducted in a ery small area!

-! )ur research wor$ period witness the biggest ups and downs

in product sale of only one brand, which affected the

perception of the customer! (his was biggest drawbac$ of

our study!

/! (ime factor was also important for us!

! (he sample si=e is also ery small which represent our

research on consumer behaiour!

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@.1 A-%R


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Ayureda! %hown in the image is the philosopher BagarjunaP

$nown chiefly for his doctrine of the "adhyami!aHmiddle pathP

who wrote medical wor$s The #undred $res%ri&tionsand The

$re%ious olle%tion, among others!

8uddhismmay hae been an influence on the deelopment ofmany of Ayureda@s central ideas P particularly its fascinationwith balance, $nown in 8uddhism as "adhyami!a! 8alance isemphasi=edE suppressing natural urges is seen to be unhealthy,and doing so may almost certainly lead to illness! (o stay withinthe limits of reasonable balance and measure is stressed upon!Ayureda places an emphasis on moderation in food inta$e,sleep, and the inta$e of medicine!

Ayureda incorporates an entire system of dietaryrecommendations! Chopra H-00/Pon the subject of AyuredadieteticsPwrites>

Ayuredic dietetics comprise a host of recommendations,

ranging from preparation and consumption of food, to healthy

routines for day and night, se#ual life, and rules for ethical

conduct! In contrast to contemporary practitioners of Bew Age

Ayureda, older Ayuredic authors tended to be religiously

neutral! +en 8uddhist authors refrained from trying to conert

the patient to follow their particular religious ways!

?or diagnosis the patient is to be uestioned and all fie sensesare to be employed! (he hara!a Samhitarecommends a tenfold

e#amination of the patient!(he ualities to be judged are>constitution, abnormality, essence, stability, body measurements,diet suitability, psychic strength, digestie capacity, physicalfitness and age!4earing is used to obsere the condition ofbreathing and speech!(he study of the ital pressure points ormarmais of special importance!

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http://en.wikipedia.org/wiki/Nagarjunahttp://en.wikipedia.org/wiki/Madhyamikahttp://en.wikipedia.org/wiki/Buddhismhttp://en.wikipedia.org/wiki/Charaka_Samhitahttp://en.wikipedia.org/wiki/Pressure_pointshttp://en.wikipedia.org/wiki/Marmamhttp://en.wikipedia.org/wiki/Nagarjunahttp://en.wikipedia.org/wiki/Madhyamikahttp://en.wikipedia.org/wiki/Buddhismhttp://en.wikipedia.org/wiki/Charaka_Samhitahttp://en.wikipedia.org/wiki/Pressure_pointshttp://en.wikipedia.org/wiki/Marmam


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Chopra H-00/ identifies fie influential criteria for diagnosis>@origin of the disease, prodrominal Hprecursory symptoms,typical symptoms of the fully deeloped disease, obsering theeffect of therapeutic procedures, and the pathological process!@

4ygienePalso a component of religious irtue to many IndiansPis a strong belief!4ygienic liing inoles regular bathing,cleansing of teeth, s$in care, and eye washing! )ccasionalanointing of the body with oil is also prescribed!

)ilsPsuch as sesameand sunflower oilPare e#tensiely used in

Ayuredic medicine! %tudies show that both these oils contain

substantial amount of linoleatein triglycerideform! )ils rich in

linoleic acidmay hae antineoplastic properties!

4undreds of egetable drugs are used in Ayuredic medicineP

including cardamomand cinnamon!

Ayureda stresses the use of egetabledrugs!?ats are used bothfor consumption and for e#ternal use!4undreds of egetabledrugs are employed, including cardamomand cinnamon!%omeanimal products may also be used, for e#ample mil$, bones, andgallstonesetc! MineralsPincluding sulfur, arsenic, lead, coppersulfate, goldPare also consumed as prescribed!! (his practice ofadding minerals to herbal medicine is $nown as &asa %hastra!

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http://en.wikipedia.org/wiki/Hygienehttp://en.wikipedia.org/wiki/Sesame_oilhttp://en.wikipedia.org/wiki/Sunflower_oilhttp://en.wikipedia.org/wiki/Linoleatehttp://en.wikipedia.org/wiki/Triglyceridehttp://en.wikipedia.org/wiki/Linoleic_acidhttp://en.wikipedia.org/wiki/Antineoplastichttp://en.wikipedia.org/wiki/Cardamomhttp://en.wikipedia.org/wiki/Cinnamonhttp://en.wikipedia.org/wiki/Vegetablehttp://en.wikipedia.org/wiki/Cardamomhttp://en.wikipedia.org/wiki/Cinnamonhttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Bonehttp://en.wikipedia.org/wiki/Gallstonehttp://en.wikipedia.org/wiki/Mineralhttp://en.wikipedia.org/wiki/Sulfurhttp://en.wikipedia.org/wiki/Arsenichttp://en.wikipedia.org/wiki/Leadhttp://en.wikipedia.org/wiki/Copper_sulfatehttp://en.wikipedia.org/wiki/Copper_sulfatehttp://en.wikipedia.org/wiki/Goldhttp://en.wikipedia.org/wiki/Rasa_Shastrahttp://en.wikipedia.org/wiki/File:Cardomom_plant.JPGhttp://en.wikipedia.org/wiki/File:Sesame_oil.jpghttp://en.wikipedia.org/wiki/Hygienehttp://en.wikipedia.org/wiki/Sesame_oilhttp://en.wikipedia.org/wiki/Sunflower_oilhttp://en.wikipedia.org/wiki/Linoleatehttp://en.wikipedia.org/wiki/Triglyceridehttp://en.wikipedia.org/wiki/Linoleic_acidhttp://en.wikipedia.org/wiki/Antineoplastichttp://en.wikipedia.org/wiki/Cardamomhttp://en.wikipedia.org/wiki/Cinnamonhttp://en.wikipedia.org/wiki/Vegetablehttp://en.wikipedia.org/wiki/Cardamomhttp://en.wikipedia.org/wiki/Cinnamonhttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Bonehttp://en.wikipedia.org/wiki/Gallstonehttp://en.wikipedia.org/wiki/Mineralhttp://en.wikipedia.org/wiki/Sulfurhttp://en.wikipedia.org/wiki/Arsenichttp://en.wikipedia.org/wiki/Leadhttp://en.wikipedia.org/wiki/Copper_sulfatehttp://en.wikipedia.org/wiki/Copper_sulfatehttp://en.wikipedia.org/wiki/Goldhttp://en.wikipedia.org/wiki/Rasa_Shastra


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In some cases alcoholis used as a narcoticfor the patientundergoing an operation!(he adent of Islamintroduced opiumasa narcotic!8oth oil and tar are used to stop bleeding!)ils may beused in a number of ways including regular consumption as a part

of food, anointing, smearing, head massage, and prescribedapplication to infected areas!

(he proper function of channelsPtubes that e#ist within the bodyand transport fluids from one point to anotherPis seen as ital,and the lac$ of healthy channels may lead to disease andinsanity!%ushruta identifies that bloc$ages of these channels maylead to rheumatism, epilepsy, paralysis, and conulsionsas fluidsand channels are dierted from their ideal locations!Q*3R%weating

is faored as a manner in which to open up the channels anddilute the Doshas causing the bloc$ages and harming a patientPanumber of ways to ta$e steam bathingand other steamrelatedcures are recommended so that these to#ins are released!

!&/ent/f/& ev/0en&e

Chemical structure of curcuminused in Ayuredic medicine!

%hown here in its $etoneform!

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http://en.wikipedia.org/wiki/Alcoholhttp://en.wikipedia.org/wiki/Narcotichttp://en.wikipedia.org/wiki/Islamhttp://en.wikipedia.org/wiki/Opiumhttp://en.wikipedia.org/wiki/Anointinghttp://en.wikipedia.org/wiki/Champissagehttp://en.wikipedia.org/wiki/Rheumatismhttp://en.wikipedia.org/wiki/Epilepsyhttp://en.wikipedia.org/wiki/Paralysishttp://en.wikipedia.org/wiki/Convulsionhttp://en.wikipedia.org/wiki/Ayurveda#cite_note-WujastykXIX-XX-18http://en.wikipedia.org/wiki/Sweatinghttp://en.wikipedia.org/wiki/Steambathhttp://en.wikipedia.org/wiki/Steamhttp://en.wikipedia.org/wiki/Curcuminhttp://en.wikipedia.org/wiki/Ketonehttp://en.wikipedia.org/wiki/File:Fruit_I_IMG_9577.jpghttp://en.wikipedia.org/wiki/File:Curcumin_structure_%28keto%29.svghttp://en.wikipedia.org/wiki/Alcoholhttp://en.wikipedia.org/wiki/Narcotichttp://en.wikipedia.org/wiki/Islamhttp://en.wikipedia.org/wiki/Opiumhttp://en.wikipedia.org/wiki/Anointinghttp://en.wikipedia.org/wiki/Champissagehttp://en.wikipedia.org/wiki/Rheumatismhttp://en.wikipedia.org/wiki/Epilepsyhttp://en.wikipedia.org/wiki/Paralysishttp://en.wikipedia.org/wiki/Convulsionhttp://en.wikipedia.org/wiki/Ayurveda#cite_note-WujastykXIX-XX-18http://en.wikipedia.org/wiki/Sweatinghttp://en.wikipedia.org/wiki/Steambathhttp://en.wikipedia.org/wiki/Steamhttp://en.wikipedia.org/wiki/Curcuminhttp://en.wikipedia.org/wiki/Ketone


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&esearch suggests that Terminalia ar'unais useful in alleiating

the painof angina pectorisand in treating heart failureand

coronary artery disease! (erminalia may also be useful in treating

hypercholesterolemia

As a traditional medicine, many Ayureda products hae not beentested in rigorous scientific studies and clinical trials!In India,research in Ayureda is largely underta$en by the statutory bodyof the Central :oernment, the Central Council for &esearch inAyureda and %ridharHCC&A%, through a national networ$ ofresearch institutes! A systematic reiew of Ayureda treatmentsfor rheumatoid arthritisconcluded that there was insufficienteidence, as most of the trials were not done properly, and the

one highuality trial showed no benefits!A reiew of Ayuredaand cardioascular diseaseconcluded that while the herbaleidence is not yet conincing, the spices are appropriate, someherbs are promising, and yogais also a promising complementarytreatment!

%ome ayuredic products, mainly herbsused for phytotherapy,hae been tested with promising results! (urmericand itsderiatie curcuminappears to hae beneficial

properties!Tins&ora %ordifoliahas been tested!Among the medhyarasayanasHintellect rejuenation, two arieties of Salviahaebeen tested in small trialsE one trial proided eidence that SalvialavandulifoliaH%panish sage may improe word recall in youngadults, and another proided eidence that Salvia offi%inalisHCommon sage may improe symptoms in Al=heimer@spatients!In some cases Ayuredic medicine may proide clues totherapeutic compounds! ?or e#ample, deriaties of sna$e enomhae arious therapeutic properties!Many plants used as

rasayanaHrejuenation medications are potent antio#idants!BBeemappears to hae beneficial pharmacological properties aswell!

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http://en.wikipedia.org/wiki/Terminalia_arjunahttp://en.wikipedia.org/wiki/Pain_and_nociceptionhttp://en.wikipedia.org/wiki/Angina_pectorishttp://en.wikipedia.org/wiki/Heart_failurehttp://en.wikipedia.org/wiki/Coronary_artery_diseasehttp://en.wikipedia.org/wiki/Hypercholesterolemiahttp://en.wikipedia.org/wiki/Traditional_medicinehttp://en.wikipedia.org/wiki/Clinical_trialshttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Central_Council_for_Research_in_Ayurveda_and_Siddhahttp://en.wikipedia.org/wiki/Central_Council_for_Research_in_Ayurveda_and_Siddhahttp://en.wikipedia.org/wiki/Arthritishttp://en.wikipedia.org/wiki/Cardiovascular_diseasehttp://en.wikipedia.org/wiki/Yogahttp://en.wikipedia.org/wiki/Herbalismhttp://en.wikipedia.org/wiki/Phytotherapyhttp://en.wikipedia.org/wiki/Turmerichttp://en.wikipedia.org/wiki/Curcuminhttp://en.wikipedia.org/wiki/Salviahttp://en.wikipedia.org/wiki/Salvia_lavandulifoliahttp://en.wikipedia.org/wiki/Salvia_lavandulifoliahttp://en.wikipedia.org/wiki/Salvia_officinalishttp://en.wikipedia.org/wiki/Snake_venomhttp://en.wikipedia.org/wiki/Neemhttp://en.wikipedia.org/wiki/Terminalia_arjunahttp://en.wikipedia.org/wiki/Pain_and_nociceptionhttp://en.wikipedia.org/wiki/Angina_pectorishttp://en.wikipedia.org/wiki/Heart_failurehttp://en.wikipedia.org/wiki/Coronary_artery_diseasehttp://en.wikipedia.org/wiki/Hypercholesterolemiahttp://en.wikipedia.org/wiki/Traditional_medicinehttp://en.wikipedia.org/wiki/Clinical_trialshttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Central_Council_for_Research_in_Ayurveda_and_Siddhahttp://en.wikipedia.org/wiki/Central_Council_for_Research_in_Ayurveda_and_Siddhahttp://en.wikipedia.org/wiki/Arthritishttp://en.wikipedia.org/wiki/Cardiovascular_diseasehttp://en.wikipedia.org/wiki/Yogahttp://en.wikipedia.org/wiki/Herbalismhttp://en.wikipedia.org/wiki/Phytotherapyhttp://en.wikipedia.org/wiki/Turmerichttp://en.wikipedia.org/wiki/Curcuminhttp://en.wikipedia.org/wiki/Salviahttp://en.wikipedia.org/wiki/Salvia_lavandulifoliahttp://en.wikipedia.org/wiki/Salvia_lavandulifoliahttp://en.wikipedia.org/wiki/Salvia_officinalishttp://en.wikipedia.org/wiki/Snake_venomhttp://en.wikipedia.org/wiki/Neem


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Aadira%hta indi%aPbelieed to hae immunopotentiating abilities

and used often as an antiinfectiePhas been found to enhance

the production of IL-and increase immunity in human

olunteers by boosting lymphocyteand (cellcount in three

wee$s!

8lac$ pepperand long pepperare combined with gingerto form

the traditionaltri!atumi#ture in Ayureda! (his mi#ture increases

appetite, promotes the secretion of digestie juices, and curescertain gastric disordersPparticularly Achlorhydriaand

4ypochlorhydria!

Mitra 7 &angesh H-00/ hold that cardamomand cinnamonarebelieed to stimulate digestie en=ymesthat brea$ downpolymericmacromoleculesin the human body!&esearch suggeststhat Terminalia ar'unais useful in alleiating the painof anginapectorisand in treating heart failureand coronary artery

disease!Terminalia ar'unamay also be useful in treatinghypercholesterolemia!Aadira%hta indi%ais belieed to haeimmunopotentiating abilities and is used often as an antiinfectie!It has been found to enhance the production of IL-andincrease immunity in human olunteers by boosting lymphocyteand (cellcount in three wee$s!8oth blac$ pepperand long

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http://en.wikipedia.org/wiki/Azadirachta_indicahttp://en.wikipedia.org/wiki/IL-2http://en.wikipedia.org/wiki/Lymphocytehttp://en.wikipedia.org/wiki/T-cellhttp://en.wikipedia.org/wiki/Black_pepperhttp://en.wikipedia.org/wiki/Long_pepperhttp://en.wikipedia.org/wiki/Gingerhttp://en.wikipedia.org/wiki/Digestive_juiceshttp://en.wikipedia.org/wiki/Gastrichttp://en.wikipedia.org/wiki/Achlorhydriahttp://en.wikipedia.org/wiki/Hypochlorhydriahttp://en.wikipedia.org/wiki/Cardamomhttp://en.wikipedia.org/wiki/Cinnamonhttp://en.wikipedia.org/wiki/Digestive_enzymeshttp://en.wikipedia.org/wiki/Polymerichttp://en.wikipedia.org/wiki/Macromoleculeshttp://en.wikipedia.org/wiki/Terminalia_arjunahttp://en.wikipedia.org/wiki/Pain_and_nociceptionhttp://en.wikipedia.org/wiki/Angina_pectorishttp://en.wikipedia.org/wiki/Angina_pectorishttp://en.wikipedia.org/wiki/Heart_failurehttp://en.wikipedia.org/wiki/Coronary_artery_diseasehttp://en.wikipedia.org/wiki/Coronary_artery_diseasehttp://en.wikipedia.org/wiki/Hypercholesterolemiahttp://en.wikipedia.org/wiki/Azadirachta_indicahttp://en.wikipedia.org/wiki/Azadirachta_indicahttp://en.wikipedia.org/wiki/IL-2http://en.wikipedia.org/wiki/Lymphocytehttp://en.wikipedia.org/wiki/T-cellhttp://en.wikipedia.org/wiki/Black_pepperhttp://en.wikipedia.org/wiki/File:Pepper091.jpghttp://en.wikipedia.org/wiki/File:Neemtree.jpghttp://en.wikipedia.org/wiki/Azadirachta_indicahttp://en.wikipedia.org/wiki/IL-2http://en.wikipedia.org/wiki/Lymphocytehttp://en.wikipedia.org/wiki/T-cellhttp://en.wikipedia.org/wiki/Black_pepperhttp://en.wikipedia.org/wiki/Long_pepperhttp://en.wikipedia.org/wiki/Gingerhttp://en.wikipedia.org/wiki/Digestive_juiceshttp://en.wikipedia.org/wiki/Gastrichttp://en.wikipedia.org/wiki/Achlorhydriahttp://en.wikipedia.org/wiki/Hypochlorhydriahttp://en.wikipedia.org/wiki/Cardamomhttp://en.wikipedia.org/wiki/Cinnamonhttp://en.wikipedia.org/wiki/Digestive_enzymeshttp://en.wikipedia.org/wiki/Polymerichttp://en.wikipedia.org/wiki/Macromoleculeshttp://en.wikipedia.org/wiki/Terminalia_arjunahttp://en.wikipedia.org/wiki/Pain_and_nociceptionhttp://en.wikipedia.org/wiki/Angina_pectorishttp://en.wikipedia.org/wiki/Angina_pectorishttp://en.wikipedia.org/wiki/Heart_failurehttp://en.wikipedia.org/wiki/Coronary_artery_diseasehttp://en.wikipedia.org/wiki/Coronary_artery_diseasehttp://en.wikipedia.org/wiki/Hypercholesterolemiahttp://en.wikipedia.org/wiki/Azadirachta_indicahttp://en.wikipedia.org/wiki/IL-2http://en.wikipedia.org/wiki/Lymphocytehttp://en.wikipedia.org/wiki/T-cellhttp://en.wikipedia.org/wiki/Black_pepper


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pepper find application in Ayuredic medicine in conjunction withginger to form tri!atuPa traditional mi#ture!Tri!atuhas beensuggested to increase appetite, promote the secretion ofdigestie juices, and cure certain gastric disordersPparticularly

achlorhydria and hypochlorhydria!

%cientist &ichard Daw$ins has critici=ed the use of Ayureda inthe west, claiming that while westerners are turning to Ayureda,Indians are Noting with their feetN and turning to modernmedicine! ?urthermore, he says that K(he idea that ancienteuals years of accumulated wisdom is a fallacyS &esuscitatingAyureda today is rather li$e bringing bac$ bleeding with leeches

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C#MPAN- PR#="E

In *333, Mr!8&AF+%4 &)Y founded (he ZIMALAYA Drug Companyin India! 4e had a mission, to ma$e uality phytopharmaceuticalsaailable to the public in standardi=ed pac$ages! A hand operatedtablet punching machine was an important part of the companythen! %eeral cran$s with the hand were needed to processherbal mi#tures into single pills! Mr!8rajesh &)Y would log longhours compressing sufficient pills for sale till the early hours ofthe morning, retiring to bed with his shoulder in agony!

(he legacy of researching nature forms the foundation ofZIMALAYA@s operations! ZIMALAYA has pioneered the use of

modern science to rediscoer and alidate ayureda@s secrets!Cutting edge technology is employed to create pharmaceuticalgrade ayuredic products! As a confirmation that ZIMALAYA isdedicated to proiding the highest uality and consistency inherbal care, the Company was awarded an I%) 300*>-000certificationin -00/!

%ince its inception, the company has focused on deeloping safe,

natural and innoatie remedies that will help people lead richer,

healthier lies! (oday, ZIMALAYA products hae been endorsed by

oer 2000 doctors around the globe and consumers in oer *

dist rely on ZIMALAYA for their health and personal care needs!

Mission

:rand "dentit . . . the promise o/ health3 ,ell&eing and a

prescription /or good li)ing

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(he ZIMALAYA brand has much in common with the mountain rangefrom which it draws its name! ?or centuries, the ZIMALAYAs haebeen an icon of aspiration, of man@s uest to unloc$ Bature@ssecrets! (hey represent purity and lofty ideals! (he fact that the

ZIMALAYAs are the source of many of the herbs that are used inour products, ma$es our brand name all the more appropriate!

(he ZIMALAYA logo is a isual definition of its brand identity! (heleaf that forms the crossbar of the letter = eo$es the company@sfocus on herbal healthcare! (he teal green represents pro#imity tonature, while the orange is eocatie of warmth, ibrancy andcommitment to caring! (he ZIMALAYA brand carries with it thepromise of good health and wellbeing!

ZIMALAYA@s products can broadly be categori=ed into two mainranges, i=>

1harmaceutical 1ersonal Care

Pharmace(tical Range . . . health maintenance3 imm(ne

&ooster and co(gh control

(he medicinal range of products carry the ZIMALAYAn hallmar$ ofresearching ayureda and capturing its benefits in formulations!9sing modern research methodology and manufacturing practice,ZIMALAYA has made aailable to people all oer the world, analternate method of treatment, which has no $nown side effects!

(he medicinal range comprises oer /2 products and is broadlyclassified into four categories i=>

Children's Health Men's Health

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Women's Health

General Health,ZIMA,:YB)D+,LI;(),ZIMA&)B,&+%1IC+,LIMA1rominent among ZIMALAYA brands is Lito a lierformulation, which is also the flagship brand of the company!one unit of Lito! is bought somewhere in the mar$et! It isran$ed number two in the hepatoprotectie lipotropicsegment and number eight among all pharmaceutical productsin India!

%ome of the other well $nown products are=ula#,pilso,granuals,limaforte, etc!

Personal Care Prod(cts . . . Health Care3 and :a& Care.

ZIMALAYA has used its wealth of $nowledge and research, innatural herbal remedies, to formulate a range of personal careproducts that cater to daily health needs! (his range offers thegoodness of natural solutions for daily use by the complete family!

(he use of natural ingredients in personal care products has beenpracticed since time immemorial, leading to increased use of herbswith a curatie alue! Modern research proes that herbs whilebeing effectie are also mild and soothing!

Launched in *333, ZIMALAYA 4erbals is a range of natural herbalpersonal care products spanning 4ealth Care, %$in Care and 8abyCare!O

(he range comprises of, digestie health, pain relieers, cough 7cold relieers,and baby care products!

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ZIMALAYA 1ure 4erbs is a range of indiidual herb e#tracts! +ach1ure 4erb is the result of strict monitoring from the farm to the lab!At the lab, ZIMALAYA@s proprietary techniues are used to e#tractthe optimum alue of each herb! (his is followed by rigorous testsby &7D team for potency and consistency!

(he actions of these e#tracts benefit the body, irrespectie of theindiidual@s body constitution, state of health and metabolic

functions! +eryone can benefit from the goodness of these herbs,irrespectie of age, se#, body type or other health related factors!

(he 1ure 4erbs range comprises of the following>

Amalai29seful in treating cough, cold, sore throat andrespiratory tract infections! It protects cells from free radicaldamage and is an e#cellent anti o#idant!

Ar4(na2(his herb improes blood circulation and is used as a

tonic for the heart! Ash)agandha2Commonly $nown as "inter Cherry, this herb

acts as an antstress agent that imparts a sense of wellbeingand helps in coping with life@s daily stresses!

:rahmi2A well$nown herb that helps in improing generalalertness!

5arela2Commonly $nown as 8itter :ourd, it is $nown to aid

in the metabolism of carbohydrates! as(na2Commonly referred to as :arlic, Lasuna helps in

controlling the e#cess conersion of lipids and cholesterol!

Neem2A popular herb, Beem has antibacterial, antifungaland blood purifying properties! It is ery useful in s$indisorders and helps maintain a healthy, beautiful and glowing

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s$in!

Sh(ddha G(gg(l(2It regulates fat metabolism and helpsremoe e#cess cholesterol from the body!

Shallai2(his herb treats joint problems!

Tagara2It has mild sedatie properties, which are useful forinsomnia and sleep disorders!

Triphala2A digestie aid compound and a bowel cleanser!

T(lasi2It has antimicrobial and antiinflammatory properties,and is useful in respiratory tract infections li$e dry or wetcough, cold and sore throat!

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@.! PR#$%CTS #= 0"MAA-A

HER:A HEATHCARE

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HEATHCARE RANGE

BY ZIMALAYA DRUG PVT LTD

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. SW#T ANA-S"S #=

0"MAA-A HER:AHEATHCARE.

STRENGTHS

2EAKNESSES

OPPURTUNITIES THREAT

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!TRENGT)#

*! :ood remuneration with reasonable cost of cultiation!

-! 4ealth care and 1ersonal care!

/! ;ast 8iodiersity of tropical, subtropical and temperate crop

species!

! ;ariable agro climatic conditions for year round production!

2! Lowcost Manpower!

WEAKNE!!#

*! %tructured mar$et deelopment actiity!

-! 9nawareness of useful crop species to some people!

/! Low economic status!

! Mar$eting!

O**URTUNITIE!#

*! &eial and renewal of global interest in traditional medicine!

-! ALL IBDIA demand for herbal product is increasing at rate of

*0*2!

/! (arget Children health,:eneral helth,

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! "e hae a old cultural heritage of Ayuredic medicine and

hence identifying the correct crop for a particular agro

climatic =one is not a problem at all!

2! In gist, the huge potential for increased reenue generationboth in the e#port as well as in the domestic sector is really

ery encouraging!

T)REAT!#

*! Lac$ of education amongst the farmers ma$es them ery

ulnerable especially in the hands of unscrupulous people!

Indiscriminate shifting from cereals to cash crop can affect the

food balance!

-! ?luctuating mar$et prices!

/! Competitors!

! )ther fields> ALL)1A(4Y and 4)M+)1A(4Y!

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B. MAR5ET"NG M" #= 0"MAA-A

HER:A HEATHCARE

!*RODUCT#

1roducts hae been diided into 2 power brands!

Juality> 4igh

%i=es> Aailable in different si=es

Design> Aailable in (etra 1ac$, 8ottles, %achets!

%r!Bo 8rand (ype

*! ZIMALAYAs 4ealthcare

Hmedicines

-! ZIMALAYA 8aby care

/! ZIMALAYA 1ersonal Care Mar$et

! ZIMALAYA !

2! ZIMALAYA Digesties,calcium,protein

enhanced powders etc!

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*RICE#

As, ZIMALAYAs had different subcategories it came out

with ariable pricing to reach each and eery target segment

+!g!> -20 gms,nutrious granuals hae mrp *3!00

%electie 1rice &eduction to increase Demand

Cutting 1rice to stand out against competition

4as ariety of products ranging from 1harmaceutical,

1ersonal Care, the famous are ranges proided !

*LACE#

ZIMALAYAs constantly $ept on increasing its geographic

spread to increase its sales reenues!

+ntered the east,westIndian Mar$et!

Different brands hae its own mar$eting and adertising

team!

Different brands had different promotions!

9tili=ed the popularity of Indian films in the domestic and

global mar$ets to promote its brands!

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H#W 0"MAA-AS :%"$ "TS :RAN$ E>%"T-D

Identities ma$ing up the brand

Choice of its logo, symbol, slogan, pac$aging!

Mar$eting Actiities!

Associations of the brand!

*O!ITIONING#

ZIMALAYAs through its diersified brands has tapped arious

target segments li$e the>

Youth!

4ealth Conscious 1eople!

%chool Children!

Mothers!

+#isting )ld age group!

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. $ATA ANAAS"S AN$

"NTERPRETAT"#N

J!* 4ow did you come to $now about the ZIMALAYA 1roductsT

a! Bewspapers

b! 1osters

c! ?riends

d! &eferences

S.No Partic(lars N(m&er Fage

A Bewspapers -0 0

8 1osters *2 /0

C ?riends *0 -0

D &eferences 2 *0

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"NTERPRETAT"#N2

T$"" %ra$i&al r"r"s"ntation o! t$" ta'l" s$o(s t$at o)t o!

total r"son*"nts 20 %ot to +no( a'o)t t$" ,IMA-AYA

!ro t$" &$ann"l &all"* N"(sa"r/ 15 %ot to +no( !ro

t$" ost"rs/ 10 %ot to +no( !ro t$" !ri"n*s an* 5 %ot to

+no( !ro r"!"r"n&"s.

J!- 4ow did you feel about the serices of an organisationT

a! +#cellent

b! :ood

c! Aerage

d! 8elow Aerage


A +#cellent *0 -0

8 :ood /2 50

C Aerage 2 *0

D 8elow

Aerage

0 0

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"NTERPRETAT"#N2

(he graphical representation of the table shows that out of total

respondents /2 feel that the serices of an organi=ation is good,

*0 people thin$ that its e#cellent nd 2 people thin$s that its

aerage!

J!/ "hat Ayureda product you preferT

a! 4air Care

b! %$in Care

c! 4ealthcare

d! (herapeutic &ange


A 4air Care 2 *0

8 %$in Care -2 20

C 4ealthcare *2 /0

D (herapeutic 2 *0

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&ange

"NTERPRETAT"#N2

(he graphical representation of the aboe table shows that out of

total respondents -2 feel that they will prefer s$in care products

rather than any other products of ZIMALAYA!

J! 4ow much satisfied are you with ZIMALAYA productsT

a! %atisfied

b! Bot %atisfied

c! 1artially


A %atisfied /2 50

8 Bot

%atisfied

*0 -0

C 1artially 2 *0

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"NTERPRETAT"#N2

?rom the aboe graphical representation we conclude that out oftotal respondents /2 people are satisfied with the ZIMALAYA

products as compared to other respondents!

J!2 4ow you find their prices as compared to othersT

a! Low

b! 4igh

c! ;ery e#pensie!


A Low 2 *0

8 4igh 2 30

C ;ery

+#pensie

0 0

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"NTERPRETAT"#N2

?rom the aboe we conclude that 2 respondents thin$ that the

prices of ZIMALAYA products are ery costly or euilialent to

high!

J!. Do you $now that ZIMALAYA launches its new hair loss

creamT a! Yes

b! Bo


A Yes 2 *0

8 Bo 2 30

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"NTERPRETAT"#N2

?rom the aboe we conclude that 2 people don


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"NTERPRETAT"#N2

?rom the aboe graphical representation we conclude that 0people say that they are easily aailable near their place and *0

people thin$s that they are not easily aailable near their place!

J!6 how do you rate ZIMALAYA


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"NTERPRETAT"#N2

?rom the aboe we conclude that /2 people prefer ZIMALAYAs

products better as compared to any other products, 2 people are

not satisfied on this and *0 people thin$ that they are partially

satisfied with the ZIMALAYA products as compared to others!

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11. ANNE%RE

>%EST"#NNA"RE =#R C#NS%MERS

C)B%9M+& BAM+> A:+>

ADD&+%%>

J!* how did you come to $now about the ZIMALAYA 1roductsT

a! Bewspaper

b! 1osters

c! ?riends

d! &eferences

J!- how did you feel about the serices of an organisationT

a! +#cellent

b! :ood

c! Aerage

d! 8elow Aerage

J!/ "hat Ayureda product you preferT

a! 4air Care

b! %$in Care

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c! 4ealthcare

d! (herapeutic &ange

J! 4ow much satisfied are you with ZIMALAYA productsT

a! %atisfied

b! Bot %atisfied

c! 1artially

J!2 how you find their prices as compared to othersT

a! Low

b! 4igh

c! ;ery e#pensie!

J!. Do you $now that ZIMALAYA launches its new hair loss

creamT

a! Yes

b! Bo

J!5 Are they easily aailable in near by your areaT a! Yes

b! Bo

c! ;ery rare!

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J!6 4ow do you rate ZIMALAYA

Report on Zimalya Pharmaceuticals

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