HELLO Robert Grace @mcsaatchiabel #mcretail MARKETING INDABA / DUBRAN
Nov 21, 2014
HELLO Robert Grace @mcsaatchiabel #mcretail
MARKETING INDABA / DUBRAN
4
6
“LEAD THE REVOLUTION, OR BECOME VICTIMS OF THE EVOLUTION”
- Philip Clarke, CEO Tesco
7
DIGITAL RECESSION
PROMOTION
8
DIGITAL RECESSION
PROMOTION
9
RECESSION OPPORTU ITY
DIGITAL PROMOTION
10
DIGITAL RECESSION
PROMOTION OPPORTU ITY
SOLUTI N
11
DIGITAL RECESSION
PROMOTION OPPORTU ITY
SOLUTI N
ENGAGEMEN
12
DIGITAL RECESSION
PROMOTION OPPORTU ITY
SOLUTION
ENGAGEMEN
“WHY WASTE A RECESSION” - Steve Sadove, CEO Saks 5th Avenue
EXPERIENCE EMBRACING THE
ECONOMY
15
“A thoroughly enjoyable experience for the gentleman.”
16
ROLE AS A BRAND
DEFINING YOUR IN CONSUMERs’ LIVES
19
20
“Our brand is all about empowering
women.”
- Gary Hogarth, CEO Agent Provocateur
21
22
23
24
UNDERSTANDING THE CONSUMER
25
26
27
28
RECESSION OPPORTU ITY
DIGITAL PROMOTION
29
DIGITAL RECESSION
PROMOTION OPPORTU ITY
SOLUTI N
“DISCOUNTING, A RACE TO THE BOTTOM”
- Steve Sadove, CEO Saks 5th Avenue
EMOTIONAL PROMOTIONAL
ISSUES
OWNING the BIGGER
34
35
“As a brand, we want to be able to take care of our customers’ own
thoughts”
- Marc Bolland, CEO M&S
38
500 000 ITEMS IN 6 WEEKS
UTILITY DELIVERING
41
DIGITAL RECESSION
PROMOTION OPPORTU ITY
SOLUTI N
42
DIGITAL RECESSION
PROMOTION OPPORTU ITY
SOLUTI N
ENGAGEMEN
43
44
“THE IDEA OF CHANNEL, IS DEAD.”
- Mindy Grossman, CEO Home Shopping Network
46
47
FUNDAMENTAL SOLVING A
48
49
“BUILDING A BETTER PRODUCT EXPERIENCE
SELLS MORE” 500% increase in sales
50
LEVERAGING DIGITAL TO DRIVE SERVICE EXPERIENCE
51
$2bn turn over 4,000 stores “Maniacal about training”
52
Foot traffic measured hourly across 4,000 stores to inform the
customer service experience
53
SOCIAL SHOPPING
THE power oF
54
PHYSICAL & DIGITAL THE MERGING OF
56
“I’ve seen some amazing retail spaces –
but this morning I saw the future.”
57
58
DIGIT?AL RECESSION
PROMOTION OPPORTU ITY?
SOLUTI N?
ENGAGEMEN
59
DIGIT?AL RECESSION
PROMOTION OPPORTU ITY
SOLUTI N?
ENGAGEMEN
Not about the best, but the only one
60
DIGIT?AL RECESSION
PROMOTION OPPORTU ITY
SOLUTI N
ENGAGEMEN
What helps people, helps business
Not about the best, but the only one
61
DIGIT RECESSION
PROMOTION OPPORTU ITY
SOLUTI N
ENGAGEMEN Win moments that matter
What helps people, helps business
Not about the best, but the only one
THANK YOU Robert Grace Managing Partner: Strategy [email protected] @mcsaatchiabel #mcretail