Report on migrating after - Macromill South East Asia Thailand · Airline usage Unit: % N = 439 Q2. Please tell us which airline did you use in the most recent?(SA) • Thai Airasia

Report on the usage of Domestic airlines in Thailand

© Macromill South East Asia, Inc.

37.8

62.2

Male (n=166) Female (n=273)

Respondent Profiles

o Gender o Age

17.3

43.1

26.2

9.63.9

16 - 19 years old (n=76) 20 - 29 years old (n=189)

30 - 39 years old (n=115) 40 - 49 years old (n=42)

50 years old and above (n=17)

Unit: %Based on n = 439

29.4

41.5

22.6

4.3 2.3

Less than 15,000 Baht (n= 129) 15,001 - 30,000 Baht (n= 182)

30,001 - 60,000 Baht (n= 99) 60,001 - 100,000 Baht (n= 19)

Over 100,001 Baht (n= 10)

o Income


Airline usage

Unit: %N = 439

Q1. Please tell us which airline did you use in the past one year? (MA)

• Thai Airasia is the most used airline in the past year (70.6%)

o The three most used airlines were Thai airasia, Nokaire and Thai airway respectively

Thai Airasia70.6%

Nokair54.2%

Thai Airway37.1%

Thai Lionair36.4%

Thai Smile23.7%

Bangkok Airways20.0%

Thai Vietjetair14.6%

Nokscoot8.4%


Airline usage

Unit: %N = 439

Q2. Please tell us which airline did you use in the most recent?(SA)

• Thai Airasia is the most recent used airline (40.8%)

o The most recent flight that people use was Thai airasia and it led the second most recent used airline by more than 20%

Thai Airasia40.8%

Nokair18.2%

Thai Airway17.8%

Thai Lionair11.4%

Thai Smile5.0%

Bangkok Airways3.4%

Thai Vietjetair3.4%


Thai Airasia

Unit: %N = 310

Q3. Please tell us how satisfied are you toward these airlines? (SA)Q4. What do you satisfied? (MA)Q5. Will you recommend this airline to your friends? (SA)

• Majority of users are happy and would totally recommend Thai Airasia

o The majority of users with the airline are satisfied

o Most of the users would totally recommend Airasia

o The majority of users satisfied about easy to book the most

Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied

1.9% 8.4% 7.7% 47.7% 34.2%

Price71.0%

Service65.5%

On time62.9%

Easy to book73.9%

Food41.9%

Destinations72.3%

Others (seat, luggage, etc.)

55.2%

Not recommend at all Not recommend Neutral Recommend Totally recommend

31.0%4.2% 4.8%1.3% 58.7%


NokAir

Unit: %N = 238


• Majority of users are happy and would totally recommend NokAir

o The majority of users with the airline are satisfied

o Most of the users would totally recommend NokAir

o The majority of users satisfied about easy to book the most

Price62.6%

Service61.8%

On time51.3%

Easy to book69.3%

Food45.0%

Destinations56.3%


56.3%


2.5% 12.2% 12.6% 46.6% 26.1%

33.2%7.1% 9.2%2.5% 47.9%



Thai Airway

Unit: %N = 439


• Majority of users are very happy and would totally recommend Thai Airway

o The majority of users with the airline are very satisfied o The majority of users satisfied about service the most

Price61.3%

Service70.6%

On time62.6%

Easy to book63.8%

Food65.6%

Destinations62.6%


68.1%


3.1% 10.4% 5.5% 40.5% 40.5%

23.3%4.3% 7.4%3.7% 61.3%


o Most of the users would totally recommend Thai Airway


Thai LionAir

Unit: %N = 160


• Majority of users are happy and would totally recommend Thai LionAir

o The majority of users with the airline are satisfied o The majority of users satisfied about easy to book the most

Price73.8%

Service50.6%

On time53.8%

Easy to book75.6%

Food35.6%

Destinations58.1%


54.4%


1.9% 9.4% 10.6% 47.5% 31.3%

38.1%3.8% 8.1%1.3% 48.8%


o Most of the users would totally recommend


Thai SMILE

Unit: %N = 439


• Majority of users are very happy and would totally recommend Thai SMILE

o The majority of users with the airline are very satisfied o The majority of users satisfied about service the most

Price45.2%

Service68.3%

On time62.5%

Easy to book55.8%

Food64.4%

Destinations43.3%


67.3%27.9%3.8% 7.7%0.0% 60.6%




1.0% 6.7% 5.8% 43.3% 43.3%


Thai VietjetAir

Unit: %N = 64


• Majority of users are happy and would totally recommend VietjetAir

o The majority of users with the airline are satisfied o The majority of users satisfied about price the most

Price54.7%

Service45.3%

On time39.1%

Easy to book48.4%

Food26.6%

Destinations37.5%


23.4%29.7%6.3% 18.8%3.1% 42.2%




1.6% 9.4% 18.8% 50.0% 20.3%


Bangkok Airways

Unit: %N = 88


• Majority of users are happy and would totally recommend Bangkok Airways

o The majority of users with the airline are satisfied o The majority of users satisfied about service the most

Price36.4%

Service64.8%

On time51.1%

Easy to book45.5%

Food50.0%

Destinations47.7%


54.5%38.6%3.4% 1.1%1.1% 55.7%




2.3% 6.8% 3.4% 45.5% 42.0%


NokScoot

Unit: %N = 37


• Majority of users are happy and would recommend NokScoot

o The majority of users with the airline are satisfied o The majority of users satisfied about price, easy to book, and others amenities the most

Price40.5%

Service27.0%

On time37.8%

Easy to book40.5%

Food27.0%

Destinations29.7%


40.5%48.6%8.1% 5.4%5.4% 32.4%




2.7% 5.4% 21.6% 37.8% 32.4%


64.9

22.6

9.12.3 1.1

I chose the airline and I paid (n=285)

I chose the airline but I did not pay (n=99)

Other and I chose the airline (n=40)

I did not choose the airline and I did not pay (n=10)

I did not choose the airline but I paid (n=5)

Behavior of the users

Unit: %

Q6. Which one is the most suitable for you? (SA)Q7. How did you book the plane ticket the last time? (SA)Q8. How did you pay for the ticket the last time? (SA)

o The majority of users chose and paid by themselves (64.9%)

n=439

o The majority of users book the tickets through airline app/website

(62.7%)

o The majority of users paid by credit/debit card (50.7%)

n=424 n=410

Airline app/website

62.7%

3rd party website(expedia, traveloka, etc)

24.3%

Airline counter

5.2%

Travel agency

2.4%

Did not book myself

2.4%

Airline call center

2.1%

Others

0.9%

Debit/credit card

50.7%

Internet banking

33.4%

Cash at counter/agencies

8.0%

At convenience store

7.8%

© Macromill South East Asia, Inc. 14

FOR FURTHER INQUIRIES, PLEASE CONTACT:

Macromill Souh East Asia (Thailand) Co., Ltd.» Address: 142 Two Pacific Place Building, 18th Floor,

Room 1808, Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok, Thailand 10110

» Office phone: (+66) 26 530 411 » Email: [email protected]» Website: http://macromillsea.com» Facebook: facebook.com/macromillsea

Report on migrating after - Macromill South East Asia Thailand · Airline usage Unit: % N = 439 Q2. Please tell us which airline did you use in the most recent?(SA) • Thai Airasia

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