Report on bangla vision tv channel

Business Research MethodsCourse Code: BUS 302

Research ProposalTopic: Viewers Satisfaction of satellite channel: A study on Bangla Vision

Submitted to:Md. Moniruzzaman KhanAssistant ProfessorFaculty of Business AdministrationEastern University

Submitted by:Jasfia Khanam FamaID: 133200105Group: 2Faculty of Business AdministrationEastern University

August 04, 2015

NoContains

Page No

1.Introduction4

1.1.Background of the study5

1.2.Justification of the study5

1.3.Products6

2.Scope of the study6

3.Research objectives6

3.1.Broad objective6

3.2.Specific objectives6

4.Literature review4

5.Hypothesis8

6.Methodology10

6.1.Research design10

6.2.Data collection method11

6.3.Questionnaires11

6.4.Sampling technique11

7.Week-wise Activity Plan

12

8.Questionnaire

13

9.Survey Analysis

15

9.1.Frequency table & pie Chart analysis

15

9.2.

Correlations54

9.3.Regression56

10.Findings58

11.Recommendation58

12.Conclusion59

13.Bibliography59

August 04, 2015Md. Moniruzzaman KhanAssistant ProfessorFaculty of Business AdministrationEastern UniversityDhakaSubject: Submission of research proposal.Sir,A proposal for the research titled Viewers preference of TV channel: A study on Bangla Vision, is here by submitted for your kind consideration. The research proposal is submitted as the requirement to complete the Business Research Methods course code BUS 302 under your supervision.It will be a great experience for me to work in this topic viewers preference of Bangla Vision TV channel which will provide me a chance to relate the theoretical context with practical evidences. This would enhance not only my knowledge of current media coverage situation of the contemporary TV channel of Bangla vision but also my analytical ability and research acumen.I earnestly hope that you will kindly go through my proposal, evaluate its feasibility and allow me to execute the research. I expect your valuable guidance and information for the successful completion of the research.I take this opportunity to thank you to give me scope to submit the proposal and eagerly look forward to perform my research activities under your guidance.

Yours sincerely,Jasfia Khanam FamaID: 133200105Faculty of Business AdministrationEastern University

1.. Introduction:Media is the medium through which the mass can have access to information and also serve the purpose of entertainment. Electronic and print media includes internet, television, radio which are used to communicate with the general people. Presently media plays a very important role in everyday life. Especially television is a widely used medium for mass communication. TV is also a source of knowledge and information.Satellite TV channels are those channels that telecast television programs to the different parts of the world via satellite. Satellite telecasting has added new dimensions to television. Nowadays a huge number of satellite channels telecast wide range of programs of varied interest. The programs of all the channels are not beneficial like BTV, NTV, ATN Bangla, and Bangla vision, Desh TV, Channel I, Discovery, National Geographic and CNN. Some channel telecast highly informative programs and can enrich our mind with sage and sagacity. On the other hand, some channels like cause cultural decay and moral degradation because they are full of nudism and vulgarism. Our national culture can be fostered and enriched by avoiding those channels and programs and having to keep the good and giving up the bad. Our own culture programs and elements should be seen and enjoyed frequently. Those programs which are harmful should be avoided. Thats to say, constructive programs of satellite TV channels should be enjoyed. We also have to find out how to derive the best benefit from satellite TV channels keeping its evil up to the minimum limit.

1.1. Background of the study:Bangla Visionis a satellite TV channel broadcast fromBangladesh. It began its formal transmission on 31 March 2006 through satellite Telstar 10. Since then the channel is continuing non-stop transmission for 24-hours every day and on air various programs and news bulletins. This Channel is not available in USA & CANADA. Bangla Vision, a satellite TV channel, is owned by Shamol Bangla Media Limited. Mr. Abdul Haque is the Chairman of the Board of Directors of the company while Mr. Mohammad Aminul Huq is the Managing Director of Bangla Vision. They have three well equipped studios, nice technical installation and about 200 plus employees are working on their head quarter at Dhaka. It has many district level offices where many representatives working for their channel It airs different kind of news and entertainment programs such as news bulletins, drama, serials, music, talk-shows etc. The logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image. Among The list of Bangla entertainment and News TV channel, Bangla vision TV has gained goodwill through delivering timely News Bulletin, Drama, Music, Cinema, serials, talk shows, etc. Although the channel is based on Bengali also provide news in English. Bangla vision a news channel plays a positive and large role in building the nation through healthy entertainment. Bangla vision is a basically Bengali language digital cable television channel, though they have English bulletins. The most colorful program and the best program quality keep it distinct compare with other satellite channels. 24/7 hours service increases its popularity.1.2 Justification of the study:This TV channel always provide real and latest current issues to the viewers with better parental control technology on screen. Over the past 9 years, the red-green-Blue monogram of Bangla vision Channel has become one of the most familiar sights to the Bangladeshi television audience. Being the digital Bangla satellite TV channel Bangla vision TV channel has been come a long distance from where it started off. Today this unique television channel sets itself apart from its competitors while being inspired with the Bengali culture, engraving it among many and thus maintaining its status as the leader in the Bangladeshi media scenario.1.3. Products:Bangla vision channel has a vast array of programs on its schedule showing great diversity. It stresses on building a meaningful relationship with the audience, therefore it offers something for everyone. Bangla vision has well and truly achieved the title of being an info-entertainment channel with equal focus on both. The channel has always been the first to try things out differently. Daily soaps and mega serials were also mostly unknown to the people of Bangladesh before Bangla vision took the initiative and consequently popularized them. It was the Channel with the traditional one-day special programming on occasions like Eid and Pahela Baishakh, and extended it to almost a week, a trait that all the channels entering the scene afterwards have taken up as well. Bangla vision channel News has gained widespread acceptance as being one of the most unbiased and objective in the country. This has been one of the Channels most viewed programs since it took off. Bangla vision channels live political debate show " Front line has been another landmark in the Bangladeshi television history. Entertainment related programs for children are Khude Rasik-Raz, Ebon Class er baire. Beauty and fashion Related programs are Soundorjo kotha, Bichitra, Star world, & Amar Ami, Musical programs includes : Music club. Daily soaps are Sohojatri, Nonstop, Khor kuta , pagla haowa, Live shows are Rat Birate, Lal Golap, Din-protidin, Ami akhon ki korbo?, Education related programs for the candidates is Porikkhar Prostuti. Health relates program is Valo Thakun, News related programs Shamol Bangla, Sokal balar roddur.Several types of telefilms are telecast on this channel in many different occasion such as Sikandar Box Series, Arman vai Series, Tin Jomoj, Shopner suru, Akti Ful Akti vul, Angry Bird etc. This TV channel made most memorable film titled Valentine by M-SIB in Qatar. Another popular film was titled Kase Asar Sahosi Golpo.2. Scope of the study:Several researchers have been done with regard to this research to know the viewers satisfaction of satellite TV channel in many countries. But in Bangladesh such type of research is done to know the satisfaction level of viewers in Bangla vision TV channel. This research will be done on the area of Dhanmondi and Eastern university campus. Basically, researcher will focus on the responses of people to know the satisfaction level of satellite TV channel especially on Bangla vision TV channel.3. Research objectives:To find out the viewers preference on Bangla vision TV channel.3.1. Broad objective:The study aims to identify the viewers preference of Bangla vision TV channel.3.2. Specific objectives:The flowing specific objectives are considered in order to support the aim of the research: To identify the Culture of the family influence on choosing satellite TV channel. To identify the viewers satisfaction of drama. To identify the viewers satisfaction of news. To identify the viewers satisfaction of magazine programs. To identify the viewers satisfaction of Reality shows. To identify the viewers satisfaction of Live shows. To identify the viewers satisfaction of sort Film. To identify the viewers satisfaction of Movies. To identify the competitive scenario of Bangla vision TV channel. To identify its brand value. 4. Literature review: Viewer:In general viewer is a person who watches television, or often devote of television or of a particular kind of television program. Viewers are any of various optical devices to facilitate viewing, especially one that is small and boxlike with a magnifying lens, and sometimes a light source, in which a photographic transparency may be viewed. According to Kenneth, viewer is an official inspector of property, public works, or the like a person who watches television a person who sees or looks at something a device that is used to look at photographs. Satisfaction:Satisfaction means Customer level of approval when comparing a service or product's perceived performance with his or her expectations. Satisfaction Also could refer to the discharge, extinguishment, or retirement of an obligation to the acceptance of the obligor, or fulfillment of a claim. While satisfaction is sometimes equated with performance, it implies compensation or substitution whereas performance denotes doing what was actually promised by Jill Marshal. Viewers Satisfaction:Viewers satisfaction is essential for business success in today's marketplace. Viewers satisfaction measures how well the expectations of a viewer concerning the service provided by the company have been met. Viewers satisfaction has been a popular topic in marketing practice and academic research since Cardozo's (1965) initial study of customer effort, expectations and satisfaction. Despite many attempts to measure and explain viewers satisfaction, there still does not appear to be a consensus regarding its definition (Giese and Cote, 2000). Viewers satisfaction is typically defined as a post consumption evaluative judgment concerning a specific product or service (Gundersen, Heide and Olsson, 1996). It is the result of an evaluative process that contrasts pre-purchase expectations with perceptions of performance during and after the consumption experience (Oliver, 1980). The most widely accepted conceptualization of the viewers satisfaction concept is the expectancy disconfirmation theory (McQuitty, Finn and Wiley, 2000). The theory was developed by Oliver, who proposed that satisfaction level is a result of the difference between expected and perceived value of the viewers.According to Phil Janes, Viewers satisfaction is an abstract concept and involves such factors as the quality of the service, the quality of the service provided, the atmosphere of the location where the service is purchased, the price of the service and the choosing of that brand. Viewers satisfaction on Bangla vision TV channel:Both public and private sectors have given much attention to the concept viewers satisfaction , it has been a popular topic in marketing practice and academic research since Cardozo's (1965) initial study of customer effort, expectations and satisfaction. Despite many attempts to measure and explain viewers satisfaction, there still does not appear to be a consensus regarding its definition (Giese and Cote, 2000). Bangla vision service Provider Company regarded Viewers satisfaction as a post consumption evaluative judgment concerning a specific product or service. It is the result of an evaluative process that contrasts choosing expectations with perceptions of performance during and after the consumption experience. Satisfaction level is a result of the difference between expected and perceived value of the viewers Satisfaction in the past couple of decades. Naturally, administrators have requested their staff to do viewers satisfaction studies for their own organizations service. An analyst or researcher must operationlized the concept of customer satisfaction in order to measure it. 5. Hypothesis: Parents can play pivotal role in choosing satellite TV channel. Sisters have special choice in satellite TV channel. Brothers influence in choosing satellite TV channel. Culture of the family influence on choosing satellite TV channel. Religion of the family choosing satellite TV channel. Income levels of the family have great impact on satellite TV channel. Promotional masses influence in choosing satellite TV channel. Service attributes influences in choosing satellite TV channel. A brand loyalty has influences in choosing satellite TV channel.

H1H1H9H7H6H5H4H3H2H1Influence Home Appliance Purchase Behavior

Purchasing decisionAttitudePerception

Figure: Hypothesis

6. Methodology:As per the aims and objectives, the research requires an in-depth identification and analysis strategy. In order to support the idea, evidence of relevant data is essential. According to Saunders et al (2007), there are two basic method of collecting data:

1. Primary data: We collect primary data from distributing questionnaires to the interviewers.

2. Secondary data: We have gathered Secondary data from the analysis of the different types of Bangla visions pdf files and annual reports, from Google, using the website of Wikipedia and www.bangla vision.com.

6.1. Research design: The proposed study will use a conceptual frame work to determine the family influence affecting consumer behavior. The study belongs to the area of viewers satisfaction in Bangla vision TV channel. It requires and understanding of each viewers experience and perception about this Bangla vision TV channel. Traditional descriptive approaches to data collection using survey techniques are suitable and reliable for this study. A questionnaire was designed to conduct the research some demographic question was included in the questionnaire. Some very contemporary & open-ended questions were added in the questionnaire, which reflected the interviewees notion about TV media. The researcher will have to collect responses from Dhanmondi are and Eastern University Campus. The research will be undertaken methodically by some of these following steps:1. Sampling and data collection2. Collecting secondary data3. Analyzing and evaluating data collected4. Conclusion and inference.6.2. Data collection method:A questionnaire will be used to collect the data. The initial questionnaire will be revised to ensure proper wording, length and sequencing the questions. The data will be collected from different age and professional male and female viewers from the area of Dhaka city.

6.3. Questionnaires:Responses from Dhaka especially Dhanmondi and Eastern University campus area will have the opportunity to gain access to the questionnaire. The questionnaire will be targeted to the viewers within the assigned sample. It will be a close ended questionnaire since it will provide numerous options from which the response will have the freedom to choose.6.4. Sampling technique:The sampling technique is non-probability convenience sampling.

7. Week-wise Activity PlanPHASESACTIVITIESWEEK-WISE TIME LINE

W1W2W3W4W5W6W7W8W9W10W11W12W13W14

Mobilization and Pre-Study PlanningLiterature review

Collection and review Secondary Data/information

Design and develop questions/checklist for interview and focus group discussion

Develop Study guidelines

Study program preparation

Study team orientation

Mock testing of the questionnaire/checklist

Study team deployment

Meeting Discussion & Sharing, Interviews, FGDs and Data Quality Control Exercise Meeting, discussion with city dwellers like teachers, engineers, physicians, lowers, business person, and so on.

Interview with the residential people from four different areas.

Four Focus group discussion from four areas of Dhaka city.

Data editing, Processing Analysis and Output Generation

Data editing

Data entry and computerization

Data processing and analysis

Output generation

Documentation and ReportingInception report

Draft report

In-house presentation

Final report

8. QuestionnaireViewers Satisfaction of satellite channel: A study on Bangla Vision1. Name of the respondent: .2. Gender/ Sex: a) Male b) Female3. Age of the respondent: a) Below 15 b) 16 25 c) 26 35 d) 36 45 f) 46 50 g) above 50 4. Education: a) Below SSC b) SSC c) HSC d) Bachelors e) Masters f) Doctorate degreeg) Others (if any) specify:5. Profession of the respondenta) Student b) Service holder c) Businessmen d) Housewife e) others 6. Monthly family incomea) 0- 10000 b) 10000-20000 c) 20000-50000d) 50000-70000 e) 70000-2000007. Are you watching Bangla Vision TV?a) Yes b) No8. Number of audience in your family:a) Below 3 b) 5 c) 7 d) 9 e) More than 109. The average time that the respondents spend in watching TV per day:a) 30 minutes or half hour b) 1 hour c) 1.30 hours d) 2 hours e) more than 3 hoursPlease put () marks on the options you think right: (Strongly Agree=1; Agree=2; Neutral=3, Disagree=4, strongly Disagree=5)NoStatement12345

10.This TV channel is very well known to me12345

11.Compares to other TV channel Bangla Vision is more popular12345

12.This TV channel show is best able to satisfy my needs12345

13.The shows broadcast on this channel is informative for me12345

14.Advertising campaign for this TV channel is frequent12345

15.This channel is telecast special shoes in different occasions such as 1st Baishakh, Eid days, Pujas & 16th December12345

16.Cultural functions sponsoring by Bangla vision are organized in this days12345

17.Do you think Bangla Vision channel should go for more publicity12345

18.Can you satisfy for its network coverage?12345

19.Do you satisfy its value added service (advertisements telecast during the program)12345

20.Do you think Bangla Vision TV channel is available in all districts of Bangladesh?12345

21.Do you like the logo of the Bangla Vision TV channel?

12345

22.Do you think the existing advertisement is enough to draw attention of the viewers?12345

23.Do you think Bangla Vision TV channel media coverage have good & skilled employees12345

24.Do you face any management problem in this media coverage?12345

25.What Do you think about the efficiency level of the staff is good?

12345

26.What do you think the service promptness or swiftness of the officials?12345

27.The news telecast on Bangla vision TV channel provide competitive scenario of the whole world12345

28.Awareness camping programs telecast in this channel is effective for the audience12345

29.Magazine shows are a great source of entertainment for the audience?12345

30.Do you think Talk shows have a great impact on the society and the policy makers?12345

31.Do you enjoy with our Daily soaps telecast on this channel?12345

32.Do you think it is enough sources of child related programs?12345

33.Reality shows telecast on this channel have a great impact on society12345

34.Do you satisfy with Bangla Visions education related programs?12345

35.Do you need any improvement on this TV channel programs?12345

36.Do you think that Bangla vision media coverage have a positive impact on the economic growth of Bangladesh?12345

37.Do you think that the advertisements & programs telecast on Bangla vision TV channel play an important role to change the conservative view of the people in rural area?12345

38.If the TV media has brought any Change in their lifestyle

12345

39.If the TV channels are capable of providing sufficient information in making decisions12345

40.Information provided by Bangladeshi TV channels are always correct12345

41. If you recommend any suggestion for Bangla vision TV channel please comment below: a)b)c)

Thank you for your kind consideration9. Survey Analysis:9.1 Frequency table & pie Chart analysisFrequency Table-1Gender of the respondents

FrequencyPercentValid PercentCumulative Percent

ValidMale2050.050.050.0

Female2050.050.0100.0

Total40100.0100.0

Pie Chart-1

Analysis:We have distributed our questionnaire to 40 respondents and from the above Frequency Table-1 we can see that there are 50% male and 50% female respondent.Frequency Table-2

Age of the respondent


Valid16-252255.055.055.0

26-351537.537.592.5

36-4537.57.5100.0

Total40100.0100.0

Pie Chart-2

Analysis:From the frequency table & pir chart-2 we have found that there are 55% respondent between 16-25 age group; 37.5% respondent between 26-35 age group; 7.5% respondent between 36-45 year age.

Frequency Table-3

Education level of the respondent


ValidHSC37.57.57.5

Bachelors2972.572.580.0

Masters820.020.0100.0

Total40100.0100.0

Pie Chart-3

Analysis:From the Frequency Table-3 we have found those 72.5% respondents are in Bachelors Level; 0% respondents are in Masters Level; 7.5% respondent is in HSC Level.

Frequency Table-4

Profession of the respondent


ValidStudent2665.065.065.0

Service Holder717.517.582.5

Business person25.05.087.5

House maker410.010.097.5

Others12.52.5100.0

Total40100.0100.0

Pie Chart-4

Analysis:From the Frequency table-4 we have found that 65% of the respondents are students, 17.5% respondents are service provider and10% are home maker, 5% are business person and 2.5% are others.Frequency Table-5

Respondent's monthly family income


Valid0-10,0002255.055.055.0

10,000-20,0001025.025.080.0

20,000-50,000410.010.090.0

50,000-70000410.010.0100.0

Total40100.0100.0

Pie Chart-5

Analysis:The Questionnaire I have distributes to the respondent from that it is found that 55% of the respondents monthly income ranges between 0-10,000 TK ,25% of the respondents income ranges between 10,000-20,000 TK10% of the respondents income level is 20000-50000 and other 10% respondents income level ranges between 50,000-70,000 TK.Frequency Table-6

Are you watching Bangla Vision TV


ValidYes3690.090.090.0

No410.010.0100.0

Total40100.0100.0

Pie Chart-6

Analysis:90% of the respondent in our survey said that yes, they are watched Bangla vision TV channel but other 10% of the respondent disagreed top the fact that they dont watch it.

Frequency Table-7Number of audience in your family


ValidBelow 337.57.57.5

52152.552.560.0

725.05.065.0

9512.512.577.5

More than 10922.522.5100.0

Total40100.0100.0

Pie Chart-7

Analysis:Almost 52.50% of the respondents said that they have 5 family members; other 22.50% respondent said that they have more than 10 members12.50% respondents said that they have 9 member and 7.5% of the respondent have below 3 members and 5% of the respondents have 7 family members in their family.

Frequency Table-8The average time that the respondents spend in watching TV per day


Valid30 minutes or half hour717.517.517.5

1 hour1230.030.047.5

1.30 hours25.05.052.5

2 hours512.512.565.0

More than 3 hours1435.035.0100.0

Total40100.0100.0

Pie Chart-8

Analysis:The questionnaire that I had distributed to the 40 respondent 35% of the respondent said that the average time that the respondents spend in watching TV per day is more than 3 hours and 30% of them said that they watch about 1hour, 17.50% of the respondent watch 30 minutes or half hour 12% of the respondent watch 2 hours and 5% of the respondents watched about 1.30 hours in per day.Frequency Table-9This TV channel is very well known to me


ValidStrongly agree2357.557.557.5

Agree820.020.077.5

Neutral615.015.092.5

Disagree25.05.097.5

Strongly disagree12.52.5100.0

Total40100.0100.0

Pie Chart-9

Analysis:From the questionnaires that I had distributed to the respondent of my survey I have seen that 57.50% respondent strongly agreed, 20% agreed, 15% neutral, 5% disagreed and 2.50% strongly disagreed that Bangla vision TV channel is very well known to them.

Frequency Table-10

Compares to other TV channel Bangla Vision is more popular



Agree1230.030.077.5

Neutral512.512.590.0

Disagree410.010.0100.0

Total40100.0100.0

Pie Chart-10

Analysis:

From my survey I have found that 47.50% people are strongly agreed, 30% people are agreed, 12.50% people are neutral and 10% people are disagreed that Compares to other TV channel Bangla Vision is more popular.

Frequency Table-11This TV channel show is best able to satisfy my needs



Agree1845.045.080.0

Neutral410.010.090.0

Disagree410.010.0100.0

Total40100.0100.0

Pie Chart-11

Analysis:From my survey I have found that 45% respondent agreed, 35% strongly agreed, 10% neutral but 10% respondent disagreed to the fact that This TV channel show is best able to satisfy my needs.

Frequency Table-12

The shows broadcast on this channel is informative for me



Agree2152.552.580.0

Neutral512.512.592.5

Disagree37.57.5100.0

Total40100.0100.0

Pie Chart-12

Analysis:From the survey, I have found that 52.50% respondent agreed, 27.50% strongly agreed,12.50% neutral but 7.50% respondent disagreed that The shows broadcast on this channel is informative for them.

Frequency Table-13

Advertising campaign for this channel is frequent



Agree1230.030.067.5

Neutral820.020.087.5

Disagree512.512.5100.0

Total40100.0100.0

Pie Chart-13

Analysis:From the above pie-chart we can see that 37.50% respondents strongly agreed and 30% respondents agreed that Advertising campaign for this channel is frequent but 20% respondents are neutral and 12.50% respondents disagreed.

Frequency Table-14This channel is telecast special shows in different occasion such as 1st Baishakh, Eid days, Pujas and 16th December



Agree717.517.572.5

Neutral25.05.077.5

Disagree717.517.595.0


Total40100.0100.0

Pie Chart-14

Analysis:55% of the respondent Strongly agreed17.50% of the respondents are agreed but 17.50% respondent disagreed and 5% respondent neutral and other 5% of the respondent strongly disagreed to the fact that This channel is telecast special shows in different occasion such as 1st Baishakh, Eid days, Pujas and 16th December.

Frequency Table-15Cultural functions sponsoring by Bangla vision are organized on this days



Agree1435.035.085.0

Neutral37.57.592.5

Disagree25.05.097.5


Total40100.0100.0

Pie Chart-15

Analysis:From my survey I have found that half of the respondent strongly agreed,35 % agreed,7.5 % neutral but 5% respondent disagreed and 2.50% respondent strongly disagreed to the fact that Cultural functions sponsoring by Bangla vision are organized on this days.

Frequency Table-16Do you think Bangla vision Channel should go for more publicity



Agree1435.035.057.5

Neutral922.522.580.0

Disagree512.512.592.5


Total40100.0100.0

Pie Chart-16

Analysis:The questionnaire I have distributed to the respondent and I have found that 35% respondent agreed, 22.50% strongly agreed, 22.50% neutral but 12.50% respondent disagreed and 7.50% respondent strongly disagreed to the fact that they think Bangla vision Channel should go for more publicity.

Frequency Table-17Can you satisfy for its network coverage



Agree1947.547.565.0

Neutral1127.527.592.5

Disagree25.05.097.5


Total40100.0100.0

Pie Chart-18

Analysis:From the above pie-chart we can see that 47.50% respondents agreed and 17.50% respondents strongly agreed, 27.50% respondents are neutral and 5% respondents disagreed and 2.50% respondent are strongly disagreed to the fact that they are satisfy for its network coverage.

Frequency Table-19Do you satisfy its value added service (advertisements telecast during the program)



Agree1230.030.050.0

Neutral1332.532.582.5

Disagree512.512.595.0


Total40100.0100.0

Pie Chart-19

Analysis:From the questionnaire that I have collected data for the survey I have found that 30% respondent agreed, 20% strongly agreed, 32.50% neutral but 12.50% respondent disagreed and 5% respondent strongly disagreed to the fact that they satisfy its value added service (advertisements telecast during the program).

Frequency Table-20Do you think Bangla vision TV channel is available in all district of Bangladesh



Agree1230.030.052.5

Neutral1230.030.082.5

Disagree37.57.590.0


Total40100.0100.0

Pie Chart-20

Analysis:From the above pie-chart we can see that 22.50% respondents strongly agreed and 30% respondents agreed that Bangla vision TV channel is available in all districts of Bangladesh but 30% respondents are neutral 7.50% respondents disagreed and 10% respondent strongly disagreed about it.

Frequency Table-21Do you like the logo of Bangla vision



Agree1025.025.042.5

Neutral1332.532.575.0

Disagree717.517.592.5


Total40100.0100.0

Pie Chart-21

Analysis:From the research survey I have found that 25% respondent agreed, 17.50% strongly agreed, 32.50% neutral but 17.50% respondent disagreed and 7.50% respondent strongly disagreed to the fact that they like the logo of Bangla vision.

Frequency Table-22Do you think the existing advertisement is enough to draw attention of the viewers'



Agree1640.040.055.0

Neutral922.522.577.5

Disagree615.015.092.5


Total40100.0100.0

Pie Chart-22

Analysis:From the above pie-chart we can see that 15% respondents strongly agreed and 40% respondents agreed that they think the existing advertisement is enough to draw attention of the viewers' but 22.50% respondents are neutral, 15% disagreed and 7.50% respondent disagreed about it.

Frequency Table-23Do you think Bangla vision TV channel media coverage have good and skilled employees



Agree1435.035.057.5

Neutral922.522.580.0

Disagree820.020.0100.0

Total40100.0100.0

Pie Chart-23

Analysis:From the above pie-chart we can see that 22.50% respondents strongly agreed and 35% respondents agreed that Bangla vision TV channel media coverage have good and skilled employees but 22.50% respondents are neutral and 20% of the respondents disagreed.

Frequency Table-24Do you face any management problem in this media coverage



Agree1025.025.040.0

Neutral1127.527.567.5

Disagree1127.527.595.0


Total40100.0100.0

Pie Chart-24

Analysis:I have survey from 40 respondents for the research and finally get the answers that 15% of the respondent strongly agreed 25% of the respondent agreed 27.50% of the respondent neutral 27.50% of the respondent disagreed and 5% of the respondent strongly disagreed about the fact that they face any management problem in this media coverage.

Frequency Table-25What do you think about the efficiency level of the staff is good



Agree1025.025.040.0

Neutral1025.025.065.0

Disagree1025.025.090.0


Total40100.0100.0

Pie Chart-25

Analysis:I have survey from 40 different respondent and I have got the result that 15 % of the respondent strongly agreed , 25% of the respondent agreed ,25% of the respondent , 25% of the respondent disagreed and 10% of the respondent strongly disagreed to the fact that the efficiency level of the staff is good.

Frequency Table-26What do you think service promptness or swiftness of the officials



Agree1435.035.052.5

Neutral1435.035.087.5

Disagree37.57.595.0


Total40100.0100.0

Pie Chart-26

Analysis:17.50% of the respondents strongly agreed, 35% people agreed ,35% people neutral,7.50 % people disagreed,5% of the respondent strongly disagreed about the fact that the service swiftness of the officials.

Frequency Table-27The news telecast on Bangla vision TV channel provide competitive scenario of the whole world



Agree1332.532.547.5

Neutral1230.030.077.5

Disagree615.015.092.5


Total40100.0100.0

Pie Chart-27

Analysis:From the above pie chat-27, 32.50% agreed, 15% strongly agreed, 30% of the respondent neutral, 15% of them disagreed and other 7.50% strongly disagreed to the fact that The news telecast on Bangla vision TV channel provide competitive scenario of the whole world.

Frequency Table-28Awareness camping programs telecast in this channel is effective for the audience



Agree1332.532.557.5

Neutral1025.025.082.5

Disagree512.512.595.0


Total40100.0100.0

Pie Chart-28

Analysis:25% of the respondents strongly agreed, 32.50% agreed, 25% of them neutral and other 12.50% people disagreed but 5% people strongly disagreed to the fact that Awareness camping programs telecast in this channel is effective for the audience.

Frequency Table-29Magazine shows are a great source of entertainment for the audience



Agree1435.035.065.0

Neutral820.020.085.0

Disagree615.015.0100.0

Total40100.0100.0

Pie Chart-29

Analysis:30%of the respondents strongly agreed 35% of the respondent agreed 20% of them neutral, and 15% of them disagreed to the fact that Magazine shows are a great source of entertainment for the audience.

Frequency Table-30Do you think talk shows have a great impact on society and the policy makers



Agree1230.030.045.0

Neutral1230.030.075.0

Disagree820.020.095.0


Total40100.0100.0

Pie Chart-30

Analysis:15% of the respondent think that talk shows have a great impact on society and the policy makers but other 30%of them agreed, 30%of them neutral, 20% of them disagreed and 5%of them strongly disagreed to this fact.

Frequency Table-31Do you enjoy with our daily soaps telecast on this channel



Agree1230.030.052.5

Neutral615.015.067.5

Disagree1025.025.092.5


Total40100.0100.0

Pie Chart-31

Analysis:From the above pie chart and frequency table it is shown that 22.50% of the people strongly agreed, 30% of them agreed, 15% of them neutral and other 25% people disagreed but 7.50%of them strongly disagreed to the fact that they enjoy daily soaps telecast on this channel.

Frequency Table-32Do you think it is enough sources of child related programs



Agree1332.532.547.5

Neutral1230.030.077.5

Disagree512.512.590.0


Total40100.0100.0

Pie Chart-32

Analysis:15%of the respondents strongly agreed 32.50% of the respondent agreed 30% of them neutral, and 12.50% of them disagreed and other 10% respondents are strongly disagreed to the fact that it is enough sources of child related programs.

Frequency Table-33Reality shows telecast on this channel have a great impact on society



Agree1332.532.557.5

Neutral1025.025.082.5

Disagree615.015.097.5


Total40100.0100.0

Pie Chart-33

Analysis:I have distributed questionnaire to different respondent and I got the answer that 25%of the respondent strongly agreed, 32.50% respondent agreed, 25% people neutral 15% of them disagreed and 2.50% strongly disagreed to the fact that Reality shows telecast on this channel have a great impact on society.Frequency Table-34Do you satisfy with Bangla Visions education related programs



Agree922.522.537.5

Neutral1435.035.072.5

Disagree922.522.595.0


Total40100.0100.0

Pie Chart-34

Analysis:I have distributed questionnaire to different respondent and I got the answer that 15% of the respondent strongly agreed, 22.50% respondent agreed, 35% people neutral 22.50% of them disagreed and 5% strongly disagreed to the fact that they satisfied with Bangla Visions education related programs.Frequency Table-35Do you need any improvement on this TV channel programs



Agree922.522.545.0

Neutral1230.030.075.0

Disagree820.020.095.0


Total40100.0100.0

Pie Chart-35

Analysis:22.50% of the respondents strongly agreed 32.50% of the respondent agreed 30% of them neutral, and 20% of them disagreed and other 5% respondents are strongly disagreed to the fact that need any improvement on this TV channel programs.

Frequency Table-36Do you think that Bangla vision media coverage have a positive impact on the economic growth of Bangladesh



Agree1025.025.047.5

Neutral1332.532.580.0

Disagree615.015.095.0


Total40100.0100.0

Pie Chart-36

Analysis:22.50% of the respondents strongly agreed 25.50% of the respondent agreed 32.50% of them neutral, and 15% of them disagreed and other 5% respondents are strongly disagreed to the fact that Bangla vision media coverage have a positive impact on the economic growth of Bangladesh.Frequency Table-37Do you think that the advertisements & programs telecast on Bangla vision TV channel play an important role to change the conservative view of the people in rural area



Agree1127.527.555.0

Neutral922.522.577.5

Disagree820.020.097.5


Total40100.0100.0

Pie Chart-37

Analysis:From the questionnaire that I have distributed to the respondents it is found that 27.50% of the respondents strongly agreed 27.50% of the respondent agreed 22.50% of them neutral, and 20% of them disagreed and other 2. 50% respondents are strongly disagreed to the fact that the advertisements & programs telecast on Bangla vision TV channel play an important role to change the conservative view of the people in rural area.Frequency Table-38If the TV media has brought any Change in their lifestyle



Agree1230.030.050.0

Neutral1025.025.075.0

Disagree922.522.597.5


Total40100.0100.0

Pie Chart-38

Analysis:

From the questionnaire that I have distributed to the respondents it is found that 20% of the respondents strongly agreed 30% of the respondent agreed 25% of them neutral, and 22.50% of them disagreed and other 2. 50% respondents are strongly disagreed to the fact that the TV media has brought any Change in their lifestyle.

Frequency Table-39If the TV channels are capable of providing sufficient information in making decisions



Agree922.522.545.0

Neutral615.015.060.0

Disagree1435.035.095.0


Total40100.0100.0

Pie Chart-39

Analysis:22.50% of the respondents strongly agreed 25.50% of the respondent agreed 15% of them neutral, and 35% of them disagreed and other 5% respondents are strongly disagreed to the fact that the TV channels are capable of providing sufficient information in making decisions.

Frequency Table-40Information provided by Bangladeshi TV channels are always correct



Agree922.522.532.5

Neutral1845.045.077.5

Disagree615.015.092.5


Total40100.0100.0

Pie Chart-40

Analysis:From the questionnaire that I have distributed to the respondents it is found that 10% of the respondents strongly agreed 22.50% of the respondent agreed 45% of them neutral, and 15% of them disagreed and other 7. 50% respondents are strongly disagreed to the fact that Information provided by Bangladeshi TV channels is always correct.

9.2Correlations:

Correlations

The shows broadcast on this channel is informative for meThe news telecast on Bangla vision TV channel provide competitive scenario of the whole world

The shows broadcast on this channel is informative for mePearson Correlation1.345*

Sig. (2-tailed).029

N4040

The news telecast on Bangla vision TV channel provide competitive scenario of the whole worldPearson Correlation.345*1

Sig. (2-tailed).029

N4040

*. Correlation is significant at the 0.05 level (2-tailed).

Hypothesis 1:H1: There is a relationship between the news telecast on this channel provide the competitive scenario of the whole world and it is informative to viewers.H0: There is no relationship between the news telecast on this channel provide the competitive scenario of the whole world and it is informative to viewers.Analysis:The above table represents the table of correlation. Where two variables the news which represents the whole world scenario and it is informative for the viewers are positively correlated(r=.345, p=.029). There is moderate relation between these two variables which is significant.We will accept H1 and reject H0.So, we can say that the news telecast on this channel provides the competitive scenario of the whole world and it is informative to the viewers.

9.3 REGRESSION:Table: 1

Model Summary

ModelRR SquareAdjusted R SquareStd. Error of the Estimate

1.101a.010-.0161.18351

a. Predictors: (Constant), The media has brought any Change in their lifestyle

Analysis:

In above Table: 1 the R is multiple correlation coefficient, its value is 0.101. While Adjusted R Square shows the ratio of interdependence. Value of Adjusted R Square is -0.016 which is multiply by 100.It that means -1.6% of the variance in the dependent variable can be predicted from Independent variable.Table: 2ANOVAa

ModelSum of SquaresdfMean SquareFSig.

1Regression.5481.548.392.535b

Residual53.227381.401

Total53.77539

a. Dependent Variable: The advertisements & programs telecast on Bangla vision TV channel play an important role to change the conservative view of the people in rural area

b. Predictors: (Constant), The media has brought any Change in their lifestyle

Analysis:The significant level in ANOVA Table: 2 show that the combination of variables significantly predicts the dependent variable.Table: 3Coefficientsa

ModelUnstandardized CoefficientsStandardized CoefficientstSig.

BStd. ErrorBeta

1(Constant)2.155.4714.577.000

The media has brought any Change in their lifestyle.105.168.101.626.535

a. Dependent Variable: The advertisements & programs telecast on Bangla vision TV channel play an important role to change the conservative view of the people in rural area

Equation for regression:The objective of the regression in this study is to find such an equation that could be used to find the impact of prediction on dependent variable. The specified regression equation takes the following form:

Where, Change in life style= CLAdvertisements & programs telecast on this channel play an important role=SHypothesis test:Hypothesis 1:H1: There is relationship between the advertisement and programs telecast on this channel and the change in the rural peoples life style.H0: There is no relationship between the advertisement and programs telecast on this channel and the change in the rural peoples life style.

10. Findings:We have surveyed in 40 different respondents at Eastern University campus and I have find out the following results: Almost all of the respondents said that they are watched Bangla vision TV channel. Most of the respondents spend about more than 2 hours for watching TV channel. Maximum of the respondents strongly agreed that Compares to other TV channel Bangla Vision is more popular. Most of the respondents agreed that Advertising campaign for this channel is frequent. Almost half of the respondent strongly agreed to that Cultural functions sponsoring by Bangla vision are organized on this days. Most of the people are neutral that they are satisfied for its network coverage. Maximum people are neutral that Bangla vision TV channel is available in all districts of Bangladesh. Maximum of the respondent agrees that the news provided by Bangla vision TV channels are always correct.11. Recommendation:From the research I have found the following recommendations: Bangla vision Channel should go for more publicity. Bangla vision channel should modify their logo. Bangla vision channel should add more value added service. Bangla vision channel should go for more publicity. Bangla vision channel should improve their programs. Bangla vision channel should develop the news and should telecast more English news bulletin. Bangla vision should develop their daily soaps. More and more reality shows and talk shows should be telecast by Bangla vision. Bangla vision TV channel should improve more education related programs etc.

12. Conclusion:Among The list of Bangla entertainment and News TV channel, Bangla vision TV has gained goodwill through delivering timely News Bulletin, Drama, Music, Cinema, serials, talk shows, etc. This TV channel always provide real and latest current issues to the viewers with better parental control technology on screen. Today this unique television channel sets itself apart from its competitors while being inspired with the Bengali culture, engraving it among many and thus maintaining its status as the leader in the Bangladeshi media scenario. The most colorful program and the best program quality keep it distinct compare with other satellite channels.

13. Bibliography: http://banglavision.tv/ http://www.dailymotion.com/video/xr8of2_watch-bangla-vision-live-online-bangla-vision-bangla-vision-live-streaming-live-bangla-vision_shortfilms https://en.wikipedia.org/wiki/Banglavision http://www.matrabd.com/banglavision2

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