Report of Psychology

8/8/2019 Report of Psychology

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REPORT ON

OLPERS BY ENGRO GROUP OF

COMPANY

COURSE: PSYCHOLOGY

SUBMITTED TO

MAM FOUZIA

SUBMITTED BY

ALINA SHAH

MARINA KHAN

ALMAS AMIR ALI

MEHWISH ALI AKBER


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Contents:

Abstract. ( Prepared by ALINA ) ..3

Introduction ( Prepared by MEHWISH ) .4

Hypothesis... ( Prepared by MEHWISH) ....7

Objectives . ( Prepared by ALINA ) ...8

Research Methodology ( Prepared by MEHWISH) 9

Executive Summary ( Prepared by MEHWISH) .10

Questionnaire Analysis... ( Prepared by ALMAS) .11

Recommendations( Prepared by MARINA ) ...18

Conclusion .. ( Prepared by MARINA ) ...19

Bibliography20

Contacts of the respondents .21


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ABSTRACT:

We are the students of psychology we are assigned this project on theresearch report in this report we have gained knowledge about the

psychological perspective and behaviour of a human being. we may

include also that we have gained how to study a person pe rceptionpsychologically. and also gained how to analyse persons perception

psychologically before this we had done work and prepare reports as aperception of advertisement management etc but in this we made work

psychologically.

we have used survey method for our research report in this we have 20questionnaire which is been filled by different indivisuals and by this weget to know that how person perceived about any product.

The product is been selected by us is Olpers by Engro group of companiesits a new product in a market and had gained a huge attraction from the

consumers in a very short period. we have designed this project in astrategic process that we have set some objectives through which we havedone our research and we environmental scanning and in the end we

evaluate our results.


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INTRODUCTION:

Psychology is the study of the mind, along with such aspects of mind asperception, cognition, emotion, and behaviour. In some ways, it has only been

around since the late 1800's, when people like Wilhelm Wundt, William James,

and Sigmund Freud separated it from its various mother disciplines such asbiology, philosophy, and medicine. But in other ways, it has been around as

long as human beings have been discussing human beings. I suspect thatcavemen and cavewomen probably sat around the fire talking about the same

things we do: How come their kids are weird, why can't men and women getalong better, what's with those folks from the next valley, how come old Zookhasn't been the same since that rock hit him, and what do dreams really mean.

Today, psychology tries to be a science. Science is the effort to study a subject

with an explicit promise to think as logicall y and stick to the empirical facts as

tightly as is humanly possible. Other sciences -- chemistry, physics, biology,and so on -- have had great success this way. Our cave-person ancestors wouldbe astounded at our understanding of the world around us! But the subjectmatter of psychology (and the other human sciences) is harder to pin down. We

human beings are not as cooperative as some green goo in a test tube! It is anearly impossible situation: To study the very thing that studies, to research theresearcher, to psychoanalyses the psychoanalyst.

So, as you will see, we still have a long way to go in psychology. We have a

large collection of theories about this part of being human or that part; we havea lot of experiments and other studies about one particular detail of life oranother; we have many therapeutic techniques that sometimes work, and

sometimes don't. But there is a steady progress that is easy to see for those of us

with, say, a half century of life behind us. We are a bit like medicine in thatregard: Don't forget that it wasn't really that long ago when we didn't have

vaccines for simple childhood diseases, or anaesthesia for operations; heartattacks and cancer were things people simply died of, as opposed to things that

many people survive; and mental patients were people we just locked away orlobotomized!

Some day -- sooner rather than later, I think -- we will have the same kinds of

understanding of the human mind as we are quickly developing of the humanbody. The nice thing is, you and I can participate in this process! And this little

e-text is as good a place to start as any.


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According to the Human behaviour psychology is one of the theories of learning

based upon the central idea that all human behaviours are att ained throughconditioning. This is also known as behaviourism. Conditioning happensthrough the interaction of human beings with the environment. According to

human behaviour psychology ,human behaviourcan be studied in a systematic,

methodical, recognizable and observable manner with no deliberation ofinternal mental states.

Now I would like to continue with the psychology of the colours. Because we

are making a psychology report and in this we have used colour as a mainfactor. Because some how colour plays their role in our lives. So upcomingparagraphs will tell the detailed psychology of colours.

In 1666, English scientist Sir Isaac Newton discovered that when pure white

light passes through a prism, it separates into all of the visible colours. Newton

also found that each colour is made up of a single wavelength and cannot beseparated any further into other colours.

Further experiments demonstrated that light could be combined to form other

colours. For example, red light mixed with yellow light creates an orange

colour. A colour resulting from a mix of two other colours is known as ametamer. Some colours, such as yellow and purple, cancel each other out when

mixed and result in a white light. These competing colours are known ascomplements.

While perceptions of colour are somewhat subjective, there are some colour

effects that have universal meaning. Colours in the red area of the colourspectrum are known as warm colours and include red, orange and yellow.These warm colours evoke emotions ranging from feelings of warmth and

comfort to feelings of anger and hostility.

Colours on the blue side of the spectrum are known as cool colours and includeblue, purple and green. These colours are often described as calm, but can alsocall to mind feelings of sadness or indifference.

Several ancient cultures, including the Egyptians and Chinese, practicedchromo-therapy, or using colours to heal. Chromo-therapy is sometimes

referred to as light therapy or colour -ology and is still used today as a holistic oralternative treatment.


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In this treatment:

y Red was used to stimulate the body and mind and to increase circulation.

y Yellow was thought to stimulate the nerves and purify the body.y Orange was used to heal the lungs and to increase energy levels.

y Blue was believed to soothe illnesses and treat pain.y Indigo shades were thought to alleviate skin problems.

In general perception Red is associated with love, warmth, and comfort,

fascinated, loyalty and danger.

We are talking about red because it is the main colour of our chosen product.


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HYPOTHESIS:

IS OLPERS IS DESIRABLE

PRODUCT FOR CONSUMER

OR NOT}


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OBJECTIVES:

We have set some objectives to reach the exact result of our hypothesis, andthose objectives are:

y To provide clear and well-organized facts.y All work is been done by each and every individual.

y No free riders is been awarded by the credibil ity of the research reportwork.

y Every material is based on our research.

y To analyse the inputs against the outputs .

y To share the lesson learns.

y Analyse the recommendations.


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RESEARCH METHODOLOGY:

We have applied Survey Method. Thati a quantitative method.

We have choose NaheedSupermarketfor survey of research report. Naheed

Supermarketthat was established in the 1970's as a small grocer's outletin

Bahadurabad, Karachi.

S e 5: Re Writting

Step 6: Result and Review

Step 3: Filling Of Questionnaire

Step 4: Data Analysis

Step 1: Program Planning

Step 2: Develop Questionnaire


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EXECUTIVESUMMARY:

The report at hand provides useful insight about Engro Pakistan Ltd, a privatefertilizer firm that keeps about 21 % of market share in the milk food industry

Pakistan.

Established in 2005, a 100% owned subsidiary First investment of dairy

plant Processed milk market is growing at approx. 20% per annum Olpersachieved peak market shares of 12.3% within 6 months of launch Other

products launched Olpers Cream, OLwell High Calcium Low Fat Milk(Premium Brand) Plans to expand product portfolio Milk processing capacity to

increase by 200% to 200 million liters annually Will become the only companyin Pakistan covering the entire milk catchments area Already has the secondlargest chilled milk collection system in the countr y. Distribution network to

double from 58 towns to 119 towns by the end of 2007JV with global food

major in advanced stage of negotiation.

Forces in the external environment that affect company s performance

are, political, economic, social and technological whereas company-specificexternal forces are Major Players in the food Industry, which are ten in number;

Nestle being the leader with 41 % market share. Typical packed milk consumers

are the children. Therefore, Engrofoods has a large number of consumersthroughout the country.

Apart from all that information we have done the work on the basis of

our hypothesis that Is olpers is desirable product for consumer or not.According to all our research work we have reach to the point that olpers is a

desirable product for the consumer.


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QUESTIONNAIREANALYSIS:

Q1: Age group:

a. 16 20 b. 21 - 25c. 26 30 d. 30 above

Q2: Marital status:

a. Single b. Married

a

20%

b

60%

c

0%

d

20%

a

70%

30%


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Q3. Due to what reason you dont use olpers milk?

a. Its not healthy b. It has fats c. because you prefer fresh milk d. due to taste

Q4: Do you think milk packis not affordable for you?

a. Yes b. no

A

10B

10

C50

D

30

a

40%

b

60%


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Q5: Have you ever seen any commercial or bill board of olpers?

a. Yes b. no

Q6: Whatthings comes in your mind when you see olpers commercial?

a. Its culture b. milk quality c. company name

d. fashionable ortrend based commercial

a

90%

b

10%

a

35%

b

5%c

0%

d

60%


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Q7: Whatthings attract you in olpers add?

a. Models b. themes c. song d. its packaging

Q8: What do you think why people use olpers?

A. Due to taste b. due to brand consciousness c. due to impressive commercial

d. thickness e. healthy f. its affordable g. due to packaging

a

25%

b

25%

c

45%

d

5%

a

15

b

5

5

d

0

e

5

f

0

g

0


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Q9:If you prefer offer skimmed milkthen you prefer olpers?

a. Yes b. no

Q10: Olpers milkis desirable for you or not?

a. Yes b. no

a

55%

b

45%

a

45%b

55%


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For Desirable:

a. due to packaging

b. due to add themes & colour

c. due to taste

d. due to thickness

For undesirable

a. due to packaging

b. due to add themes & colour

c. due to taste

d. due to thickness

a

0%

b

57%

d

14%

c

29%

a

75%

b

0%

c

0%

d

25%


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Q11: Do you thing red color of olpers packaging attracts people because red colouris

fascinating & sign ofloyalty?

a. Yes b. No

Q12: what suggestion orimprovement you wantin olpers milk?

a. improve product quality

b. offer skimmed milk

c. change packging colour

d. change commercial style & models

a

90%

b

10%

a

35%

b

50%

c

5%

d

10%


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RECOMMENDATIONS:

At the moment the company is using focus marketing approach that only thatsegment is approached which highly attractive for the company but it should

also develop the marketing program that distinguishes the characteristics of

existing available substitutes to their highly quality & hygiene oriented product

They should also start to manufacture powder milk in order to meet thedomestic demand and so that it can be helpful in saving the foreign exchange

that is expensed in importing the powder milk from foreign countries.

CONCLUSION

As we conclude that according to our research we prove our hypothesis that is

olpers milk is desirable product for consumers.


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BIOBLOGRAPHY:

http://webspace.ship.edu/cgboer/genpsy.html

http://www.sooperarticles.com/self-improvement-articles/human-behavior-psychology-81200.html

http://psychology.about.com/od/sensationandperception/a/colorpsych.htm


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http://google.com

http://yahoo.com


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All contacts of the Respondents:

1,Noman (03332306117)2,Asma (03232235131)

3,Asif (03362078503)

4,Hina Habib (034625322981)5,Amina Sheikh (03323518753)

6,Yusra (03312912937)7,Alvia (03213603069)

8,Tania (03362520489)9,Amir Ali (03236749001)

10,Nadeem (03439559904)11,Fatima (03332460254)12,Sadia Farukh (03333985589)

13,Shahida Ali (03008225415)

14,Daniyal (03222559463)15,Zubair (03332709650)16,Hassan (03452739460)

17,Huma (03002755725)18,Ghazal (03333503958)

19,Summaiya (03332636746)

20,Shuja (03452499709)

All the questionnaire is been divided equally in the group and every one is

participated in filling questionnaire.

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