Report final

1.1 DODSAL CORPORATION PVT. LTD.

The dodsal corporation Pvt. Ltd. is 53 year old reputed

engineering & constriction enterprise employee more than one thousand

engineers/managers and then the rescind constructive employee. The

group has its credit several on share and off share cross carpentry

pipelines. Hotels, power plants, refinery and fertilizer related business.

the group has office in members new Delhi, Bangalore, Calculate,

Chennai, a significant portions of groups business. is spread overseas and

it has office in middle east for the period ended march, 2001. the turnover

of dodsal pvt.ltd including its overseas portion was over Rs. 700 croons

the group is professionally managed and owned by the keeshond form

family in Mumbai.

Dodsal group believes in the highest level of professional

exclave employee people with diverse bulk grand so as to create a

professional work culture with thrives on corporate excel eve and

maximized returns for all its stake holders. it enjoy very confidence of all

minting its high level of integrity and business ethics.

DCPL was established on January 1 1999, we began over

foray in field of restaurants business by securing the franchise of pizza

hut out cock in Bangalore on March 1 1999, we started another restaurant

in ahmedabad. history was decided that day as it was the first pore

defeatism pizza hut in the world over new stores restaurant in banjara

hills, Hyderabad which started on October 22, 2000 is all ready getting

raw. reviews by the and year 2000, we started the market with another

pizza hut in Bangalore.

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1.2 HISTORY & GENERAL INFORMATION

The legacy of pizza hut began in 1958, when two collage

student from Wichita kankas, frank and Dam carney, were approached by

a family friend with the idea of opening a pizza parlor. Although the

concept was relatively new to many Americans at that time, the brother

quickly shows the potential of this new enterprise.

After borrowing $600 from their mother, they purchase some

second hand equipment & rented a small building on a busy intersection

in their home town. The result of their entrepreneur efforts was the first

pizza hut restaurant and the foundation for what would become the target

and most successful pizza restaurant company in the world.

Over the post for decades they have built a reputation for

excellence that has earned them the respect of consumers and industry

experts a like, their products have boon voted number one in the

countless consumer surveys patrimonies and their accomplishments as an

innovative business leader have been cited by such respected publications

as restaurant business.

Pizza hut a division of Tricon Global Restaurant has more

than 7200 units in the US and 3000 units in more than 86 other countries.

What did it take to build successful business of that

magnitude? To took hard work, to be sure, and it took a commitment to

quality and a dedication to serine and value. But perhaps as much as

anything. It took the qualities of entrepreneurship, growth and leadership

which have characterized our business through nearly four decades of

success.

2

Pizza hut franchisees for e.g. evenly the entrepreneurial

spirit which launched the system back in 1958. Though system was able

to develop new tern Tories both in the U.S. and overseas.

3

1.3 THE ACHIEVEMENT OF PIZZA HUT

The first Pizza Hut restaurant opens in Wichita, Kansas,

started by two college-aged brothers who borrowed $600 from

their mother.

Pizza Hut is incorporated in Kansas and the first franchise

unit opens in Topeka, Kansas.

"Putt-Putt to Pizza Hut" musical jingle developed for Pizza

Hut's first television commercial.

A Pizza Hut restaurant was built in five days by franchisees

at the Oklahoma State Fair. World's largest pizza (six feet in

diameter) is baked and served at the grand opening of a Fort

Worth, Texas Pizza Hut restaurant.

International market entered with opening of Pizza Hut

restaurant in Canada.

4

Pizza Hut serves a million people a week at its 310 locations.

Red roof adopted for restaurants. First Pizza Hut restaurant

opens in Mexico. Construction begins in Munich, Germany and

Australia.

Sandwiches added to basic menu of Thin 'N Crispy pizza,

salad, beer and soft drinks. First restaurant opened in Australia.

Pizza Hut becomes the number one pizza restaurant chain in

the world in both sales and number of restaurants.

Pizza Hut, Inc. listed on New York Stock Exchange under

the symbol PIZ.

Pizza Hut restaurant number 1,000 opens in Wichita, KS. A unit opens in

Costa Rica.

Pizza Hut restaurants open in Japan and England.

5

Thick'n Chewy pizza introduced.

Chatsworth, CA Pizza Hut restaurant is used in the filming of "The

Bad News Bears."

The 100th international Pizza Hut restaurant is opened in

Australia, while entire system reaches 2,000.

Pizza Hut, Inc. stockholders overwhelmingly approve

merger with PepsiCo, Inc. for an undisclosed sum.

Super Supreme is introduced nationwide.

Pizza Hut opens its 3,000th unit in Arlington, Texas.

The Sicilian Pan Pizza is introduced.

Units open in Kuwait and Abu Dhabi.

Pizza Hut raises $342,000 for Easter Seals from national promotion.

Pan Pizza is introduced throughout the system.

Restaurant numbers 4,000 opens.

The Pizza Hut ET glass promotion is picked as the top

marketing promotion of 1982 by the editorial staff of Chain

Marketing and Management. Pizza Hut serves one and a half million

pounds of pasta annually.

Personal Pan Pizza, with a five-minute guarantee, is

introduced throughout the system.

Pizza Hut celebrates 25th anniversary.

Pizza Hut employs 10,000 teenagers from 16 to 19 years old.

BOOK IT! national reading incentive program is launched

with 200,000 elementary students enrolled.

There are more pizza locations than hamburger restaurants in the

United States. Pizzerias account for 9.9% of all restaurants in the

U.S.

Priazzo and Calizza are introduced.

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The system celebrates the opening of its 5,000th restaurant,

located in Dallas, Texas.

Delivery service, as a new concept, is initiated.

Fastest construction of a Pizza Hut restaurant takes place in Wichita,

KS --- 39 days from start to finish. The national average is 85 days.

Hand-Tossed Traditional Pizza is introduced throughout the

system.

Pizza Hut celebrates its 30th anniversary with a total of more than

6,000 restaurants and delivery units worldwide.

President Ronald Reagan awards Private Initiative Citation to Pizza

Hut President Art Gunther for the creation of BOOK IT! Program.

The Pizza Hut Jobs Plus program expands nationwide to

employ more than 10,000 individuals with physical and

developmental disabilities. The Jobs Plus program is recognized as

the largest corporate initiative of its kind in the food service industry.

Pizza Hut opens its 1,000th international unit in Welland, Ontario,

Canada. Pizza Hut now serves 54 countries. Pizza Hut sells 9.1

million "Land Before Time" puppets. When released to the public,

the movie enjoyed the largest opening ever for an animated feature.

For the first time in history, Pizza Hut pizza is delivered to the White

House. First Lady Barbara Bush throws a party for 200 Washington,

D.C. children during a "Reading is Fundamental" reception.

Pizza Hut system sales reach $4 billion. Pizza Hut delivers

more than 1,340,000 pizzas on Super Bowl Sunday, about 7,000 pies

a minute. Kamran Atri, assistant manager in Leesberg, VA serves his

way into the Guinness Book of World Records by waiting tables at

the Leesberg, VA Pizza Hut restaurant for 136 hours, donating

$1,200 in tips to the Loudoun County Shelter for Abused Women &

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Children.

More than 4,000 Jobs Plus employees work for Pizza Hut.

Personal Pan Pizza becomes available at 1,000 Stop 'N Go

convenience stores.

Lunch buffet introduced in 1,800 units. Pizza Hut sets up

two mobile hot trailers in Florida City and Goulds, FL after

Hurricane Andrew wreaks havoc. Pizza Hut provides 120,000 free

meals to relief volunteers and those who lost their homes. Pizza

boxes redesigned to save 275,000 tree a year.

Pizza Hut introduces BIGFOOT Pizza -- two square feet of

pizza cut into 21slices. The Harvest Program is launched nationwide

to donate surplus food to food rescue agencies. Pizza Hut makes its

fastest and farthest delivery: 600 large pepperoni pizzas on a 24-hour

flight from Dover Air Force Base to U.S. service personnel in

Mogadishu, Somalia.

Pizza Hut leads the entire restaurant industry in growth and sets new

company records for sales and profits. Pizza Hut introduces Chunky

Style Pizza in September. Pizza Hut signs contract with 30 hotel

companies throughout the country to provide delivery service to

their registered guests.

Pizza Hut becomes the single largest retailer of basketballs

in the United States, selling 3.7 million balls during its NCAA

Final Four promotion.

Pizza Hut opens 9,700 square foot Super Pizza Hut restaurant and

entertainment center in Mexico City. Pizza Hut in Beirut reopens

after being closed during the Gulf War. Soccer legend Pele

kicks a ball through the door of Pizza Hut restaurant number 10,000

in Sao Paulo, Brazil on April 13.

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Pizza Hut launches the "You'll Love The Stuff We're Made

Of" campaign

Buffalo Wings soar onto Pizza Hut menu. These spicy chicken

wings are served with dipping sauce. Two Customer Satisfaction

programs initiated: a 1-800 Customer Satisfaction Hotline and a

Customer CallBack Program, which takes the pulse of 50,000

customers per week.

Pizza Hut launches Pizzeria Stuffed Crust Pizza, which immediately

sets company sales records.

The Deliver Me Home program is created by Pizza Hut and

the National Center for Missing and Exploited Children and is tested

at the Dallas/Fort Worth International Airport to inform the

community of an important identification tool in helping to locate,

identify and return missing children to their families.

Pizza Hut wins the 1995 "Choice of Chains" award for Best

Pizza Chain sponsored annually by Restaurants & Institutions

magazine, making Pizza Hut the "Best Pizza Chain" ten of the last

eleven years.

Pizza hut comes to India with a dine in restaurant Banglore

that has special vegetarian pizzas. In additional to traditional Italian

toppings , it incorporates Indian favorites such as Chicken tikkas,

Lamb korma etc. In its list of innovative toppings. Along with

pizzas, the menu features appetizers like garlic bread and soups,

fresh salads, oven bakes pastas and choice of ice-cream sundaes.

Pizza Hut airs its first ever ad during the Super Bowl. Pizza Hut

delivers 30% of the 12 million pizzas delivered on Super Bowl

Sunday. This is the biggest pizza delivery day of the year. On May

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30, Pizza Hut introduces two varieties of chicken-topped pizza.

talian Chicken and Chicken Supreme.

Pizza hut opens a restaurant in the capital's building bustling

M-block market in Greater Kailash-I, Unlike the existing Pizza Hut

at Shanti Niketan which is delivery counter for just pizzas, this is

dine-in where the entire menu (salads, appetizers, pastas, deserts and

of course pizzas) is available. Letting Delhiites get a taste of Pizza

hut And getting them to

Pizza Hut launches a meatier pepperoni.  PepsiCo announces

restaurant spin-off. Pizza Hut launches "Totally New Pizzas" a

quality initiative putting sliced fresh vegetables and meaty meats on

pizzas.

Pizza Hut launches "The Edge pizza"

Pizza Hut celebrates 40 years of making and serving great

pizza. Pizza Hut launches "The Sicilian Pizza" a flavorful crust with

garlic, basil and oregano baked right into the crust Pizza Hut

launches "The Best Pizzas under One Roof" campaign. Pizza Hut

features Sony's Crash Bandicoot in the Stuffed Crust Pizza/Sony

Promotion.

Pizza Hut launches The Big New Yorker Pizza. A 16-inch

pizza with a sweeter, savory sauce, 100% real cheese cut into 8 big

foldable slices. Pizza Hut brings New York-style pizza across

America. Pizza Hut features Fran Drescher, Spike Lee and Donald

Trump in The Big New Yorker Pizza advertising campaign.

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1.4 MAJOR PLAYERS OF PIZZA

HUT

Domino’s

McDonald

KFC

Taco bell

Recently pizza hut declared that they capture 40%

market share among pizza hut industry in whole

world.

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1.5 FIVE MAJOR PRODUCT OF

PIZZA HUT

Pan pizza

Thin ‘N Crispy Pizza

Hand-tossed Style Pizza

Stuffed Crust Pizza

Yorker Pizza

Recently pizza hut introduced new pizza in market i.e.

Damini strips Pizza

PRODUCTS OF PIZZA HUT WHICH PREFER MORE

IN SURAT.

Double Cheese

Country fest

Exotica

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Veg. Supreme

In Surat city double cheese pizza has big

market than any other products of

pizzahut.

2.1 BRIEF VIEW ON THE TOPIC

Customer satisfaction:

Satisfaction is the level of a persons felt state resulting from

comparing a products performance in relation to the persons expectations.

Thus the satisfaction level is a function of the difference

between perceived performance and experience one of three broad levels

of satisfaction. If the performance falls short of expectations, the

customer is dissatisfied. If the performance matches the expectation, the

customer is satisfied. If the performance exceeds expectation, the

customer is highly satisfied, pleased, or delighted.

2.2 Methods of tracking and measuring customer

satisfaction:

A company tools for tracking and measuring customer

satisfaction range from the primitive to the sophisticated. Customer

satisfaction they are creating.

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1. Complaint and suggestion systems

2. Customer satisfaction surveys

3. Ghost shopping

4. Lost customer analysis

Complaint and suggestion systems:

A customer-centered organization would make it easy for its

customers to deliver suggestions and complaints. Many restaurants and

hotels provide forms for guests to report their likes and dislikes. A

hospital could place suggestion boxes in the corridors, supply comment

cards to exiting patients, and hire a patient advocate to handle patient

grievances. These information flows provide these companies with many

good ideas and enable them to act more rapidly to resolve problems.

Customer satisfaction survey:

A company must not conclude that it can get a full picture of

customer satisfaction and dissatisfaction by simply running a complaint

and suggestion system. Studies show that customers are dissatisfied with

one out of every four purchases and less than 5% of dissatisfied

customers will complain. As a result customer will shift to other

organization.

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Therefore, companies cannot use complaint levels as a

measure of customer satisfaction. Responsive companies obtain a direct

measure of customer satisfaction by conducting periodic surveys. They

send questionnaires or make telephone calls to a random sample of their

recent customers to find out how they feel about various aspects of the

company’s performance. They will also solicit buyers’ views on their

competitors’ performances.

Ghost shopping:

Another useful way to gather a picture of customer

satisfaction is to hire persons to pose as potential buyers to report their

findings on strong and weak points they experienced in buying the

company’s and competitor’s products. These ghost shoppers can pose

certain problems to test whether the company’s sales personal handle the

situation well.

Lost customer analysis:

Companies should contact customers who have stopped

buying or who have switched to another supplier to learn why this

happened. This will help them to known and tackle their weak point.

Thus companies give due weight to customer satisfaction

because in today’s competition if the customer are not given importance

then it sure that the company will plummet to the bottom rock..

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PROBLEM DEFINITION

3.1 Problem Definition

To find out problem is the first stage of the research process.

It represents translating the management problem into research problem.

It is right said, “a problem well defined is half – solved.” Problem

identification, from the researcher’s point of view, represents translating

the management problem into research problem. It is notices that pizza

hut company has adopted various schemes to satisfy their customer

satisfaction is a special part of any marketing research, without it you

can’t complete your research. By studying consumer satisfaction level of

the customers, the marketers can easily come to know about the needs of

various types of customers and accordingly he can satisfy them.

Therefore, the research requires, “the comparative study on customer’s

satisfaction level with special reference to surat city. The solution will be

helpful the analyzer to find out the current satisfaction level for the pizza

of pizza hut.

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3.2 OBJECTIVE

To know the satisfaction level of customer on pizza of

pizza hut.

To know which type of taste customer likes in pizza.

To know the visit of customer in a week of pizza hut.

3.3 LIMITATION

The survey was conducted within the limited time frame; so

few shortcoming may be expected.

The respondent’s personal bias may be another factor, which

is uncontrollable.

The finding of the survey is strictly based on the responses of

the respondents. it is difficult to find the euthenics be true, so

we are assuming them to be true.

3.4 SIGNIFICANCE OF THE STUDY

The study is helpful to company for

knowing that how many persons are satisfied with pizza of

pizza hut.

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Company can make the product better as

per customer suggestion.

During study researcher get large

experience and introduced himself in front of new people.

RESEARCH METHODOLOGY

4.1 GENERAL INTRODUCTION

Research in common parlance refers to a search for

knowledge. One can also define research as a scientific and systematic

search for pertinent information on a specific topic. In fact, research is an

art of scientific investigation. The advanced learner’s dictionary of

current English lays down the meaning of research as “a careful

investigation or inquiry specially through search for new facts in any

branch of knowledge.” Redman and moray define research as a

“systematized effort to gain new knowledge.” Some people consider

research as movement, a movement from the know to unknown to

unknown. It is actually a voyage of discovery.

The Webster’s international dictionary proposes a very

inclusive definition of research as “a careful, critical inquiry or

examination in seeking facts or principles; diligent investigation in order

to ascertain something.”

Research, stated otherwise, is a systematic attempt to push

back the bound of comprehension and seek beyond the horizons of our

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knowledge some “truth” or some reality, shrouded in a subtle why and

consequently, to keep on extending as also consolidating these horizons

without end.

According is an academic activity and as such them term

should be used in a technical sense. According to Clifford woody

research comprises defining and redefining problems, formulating

hypothesis or suggested solutions: collecting, organizing and evaluating

data, making deductions and reaching conclusions; and at last carefully

testing the conclusions to determine whether they fit the formulating

hypothesis.

D. Slazenger and m. Stephenson in the encyclopedia of

social sciences define research as “the manipulation of things, concepts or

symbols for the purpose of generalizing to extend, correct or verify

knowledge, whether that knowledge aids in construction of theory or in

the practice of an art.”

Research is thus, an original contribution to the existing

stock of knowledge making for its advancement. It is pursuit of truth with

the help of study, observation, comparison and experiment. In short, the

search for knowledge through objective and systematic method of finding

solution to a problem is research. The systematic method approach

concerning generalization and the formulation of a theory is also

research. As such the term ‘research’ refers to the systematic method

consisting of enunciating the problem, formulating a hypothesis,

collecting the facts or data, analyzing the facts and reaching certain

conclusions either in the form of solutions towards the concerned

problem or in certain generalizations for some theoretical formulation.

Research can be either applied research or fundamental

research. Applied research aims at finding a solution for an immediate

20

problem facing a society or an industrial/business organization whereas

fundamental research is concerned with generalization and with the

formulation of a theory.

The problem considered by me in the present study is

“Determining the customer satisfaction regarding pizza of pizza hut. in

surat city.”

The research implies the way the companies are being

affected in terms of customer services and satisfaction and profitability

due to the lack of certain innovative measures.

I have used the following research design for carrying out

the research for this particular study.

4.2 SAMPLING

As for purpose of research I have selected the random

sampling.

All items in any field of inquiry constitute a ‘Universe’ or

‘Population’ A complete enumeration of all items in the ‘population’ is

known as a Census inquiry. When field studies are undertaken the

respondents selected should be such that is a miniature cross-section of

the total population representing the total population. The survey.

Thus, the method consisting of the selecting for study a

position of the ‘Universe’ with view to drawing conclusion about the

‘Universe’ or ‘population’ is known as sampling. It may be defined as

selection of some part of an aggregate or totality based on which

judgments or inference about the aggregate or totality made.

4.3 SAMPLE DESIGN

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A sample design is a definite plan for obtaining a sample

from a given population. It refers to the technique the researcher would

adopt in selecting items for the sample. Sample design is determined

before data are collected. Researcher must select a sample design, which

should be reliable and appropriate for his research study. In the present

research the researcher has paid attention to the following points.

A. Sampling Frame

The elementary units or group clusters of such unit may be

the basis of sampling process in which the case they are called as

sampling units. A list containing all such sampling units is known as

sampling frame. Thus sampling frame consists of a list of item from

which the sample is to be drawn.

The sample frame fro this research constitutes all the

customers and non customers who may well be eating the pizza of

pizza hut.

B. Sampling unit

A decision has to be taken concerning a sampling unit before

selecting sample sampling unit may be a geographical one, a

construction unit, a social unit or it may be an individual.

The sample unit for this research constitutes the organization

that is the sole dealer and distributor of pizza of pizza hut.

C. Sample Size

The size of sample refers to the number of items to be

selected from the universe to constitute a sample. This is a major

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problem to be faced by a researcher. The size of the sample should

neither be excessively large, nor too small. It should be optimum.

Now an optimum sample is one, which fulfills the requirement of

efficiency, representative ness, reliability and flexibility. The sample

for the purpose of the present training project constitutes 250

customers and non customers i.e., respondents. I have derived the

sample size of 250 respondents by adopting the given below formula

and calculation.

pq (Z/E) 2 = 0.80 X 0.20 (1.96/0.05)2

= 0.16 (39.2)2

= 245.84 = 250 (randomly)

D. Sampling Error

Sampling error are the random variations in the sample

estimates around the true population parameters. They occur randomly

and are equally likely to be in either direction, their nature happens to

be of compensatory type and expected value of such errors happens to

be equal to zero. Other characteristic is that the sampling error tends to

decrease with the increase in the size of the sample.

4.4 RESEARCH TOOLS

The task data collection begins after the research problem

has been defined. There are basically two types of data:

Primary data

Secondary data

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4.5 PRIMARY DATA

Primary data are those, which collected a fresh and for the

first time, and thus they are original data. The various methods of

collecting of primary data are:-

Observation method

Interview method

Questionnaire method

Observation Method

Observation becomes a scientific tool and the method of

data collection for the researcher, when it serves a formulated research

purpose, is systematically planned and recorded and is subjected to

checks and controls on validity and reliability. Under the observation

method, the information is sort by way of investigator’s own direct

observation without asking the respondent.

Interview Method

The interview method of collecting data involves

presentation of oral verbal stimuli and reply in terms of oral verbal

responses. This method can be used trough personal interviews and if

possible through telephonic interviews. Telephonic interviews are used to

collect the information from the customers.

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Questionnaire Method

This method of data collection is popular and particular in

case of inquiries. Private individuals, research workers, private and public

organization and government, are adopting it. In their method the

questionnaire is sent to all the persons concerned with a request to answer

the questionnaire and return it. A questionnaire consists of number of

questions typed or printed in a definite order. The researcher draws the

inferences for the research the questionnaire. A schedule questionnaire

with multiple choice questions was designed which were both open ended

as well as closed ended questions.

4.6 SECONDARY DATA

Secondary data are those, which have been already collected

by someone else and which have been passed through statistical process.

for the purpose of conducting this research, I have used various secondary

data such as : -

Books

Articles, Newspaper

Websites

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GENDER WISE ANALYSIS

188112

050

100150200

Respondent

male female

Gender

Genderwise Analysis

Series1

Gender Respondent %

Male 188 62.67%

Female 112 37.33%

Total 300 100%

26

COMMENT: - the above chart shows that 62.67% are male respondent &

37.33% are female.

AGE WISE ANALYSIS

Age Respondent %

Below 18 48 16

18-25 106 35.33

26-35 49 16.33

36-45 52 17.34

46-55 27 9

above 56 18 6

TOTAL 300 100

27

48

106

49 5227 18

0

50

100

150

Respondent

Below 18 18-25 26-35 36-45 46-55 above 56

Age

Agewise analysis

Respondent

Comment: -the above chart clearly indicate that the teenagers and age

between 18- 26 are more interested to visit pizza hut

OCCUPATION WISE ANALYSIS

Occupation Respondent %

Student 109 36.33

House wife 12 4

Professional 48 16

Employee 44 14.67

Businessman 87 29

TOTAL 300 100

28

109

12

4844

87

0 20 40 60 80 100 120

respondent

student

house wife

professional

employee

businessman

occupation

Occupationwise analysis

Respondent

Comment: - it shows that businessman & student are visited more than

any others.

INCOME WISE ANALYSIS

Income Respondent %

2501-5000 3 1

5001-7500 14 4.67

7501-10000 63 21

10001-15000 53 17.6

above 15000 167 55.67

TOTAL 300 100

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incomewise analysis

63, 21%

53, 18%167, 55%

3, 1% 14, 5%

2501-5000

5001-7500

7501-10000

10001-15000

above 15000

Comment: - the above graph indicates that people with above 15000

income is big segment of pizza hut.

FREQUENTLY EATING ANALYSIS

Time Respondent %

<=2 193 64.33

3 to 5 68 22.67

More than 5 39 13

Total 300 100

30

193

6839

0

50

100

150

200

Respondent

<=2 3 to 5 more than 5

Time

Frequntly Eating analysis

respondent

Comments: - the above chart shows that generally people visit pizza hut

less two times in a month.

ANALYSIS OF AFFECTING FACTOR IN BUYING

Factors Respondent %

Quality 209 69.67

Customer care 34 11.33

Delivery service 40 13.33

Packing 17 5.67

Total 300 100

31

209

34

40

17

0 50 100 150 200 250

respondent

Qulity

customer care

delivery service

packing

factors

analysis of affecting factor in buying

Series1

Comment: - it shows that consumer of pizza hut always desire quality

than any other factor.

ANALYSIS WHERE EATING PIZZA

Place Respondent %

Restaurant of pizza

hut 189 63

Home 67 22.33

Parties 30 10

Others 14 4.67

Total 300 100

32

189

67

30

14

0 50 100 150 200

respondent

Restaurant of pizza hut

home

parties

others

Plac

e

analysis where eating pizza

respondent

Comment: - the above graph indicate that people likely to it pizza at

restaurant of pizza hut.

DISSATISFACTION CHART

Satisfaction Respondent %

Yes 33 11

No 267 89

Total 300 100

33

Dissatisfaction chart

267

33

0

100

200

300

yes no

Dissatisfaction

resp

onde

nt

respondent

Comment: - above chart shows that people are rarely dissatisfied to pizza hut.

ANALYSIS OF LIKING OF THE SERVICE

Liking of service Respondent %

Yes 289 96.33

No 11 3.67

Total 300 100

34

28911

0

100

200

300

respondent

yes no

liking service

analysis of liking of the service

respondent

Comment: - above chart shows that 96.33% respondents are satisfied with

the services of pizza hut providing.

OCCUPATION VS FREQUENTLY EATING

Occupation <=2 3 to 5 >= 5 Total

Student 24 29 7 60

House wife 6 6 0 12

Professional 37 19 14 70

35

Employee 46 16 2 64

Businessman 69 22 3 94

Total 182 92 26 300

OCCUPATION VS FREQUENTLY EATING

0 20 40 60 80

Oc

cu

pa

tio

n

Respondent

>= 5

3 to 5

<=2

Comments: - above chart shows that businessman and professional more time go for frequently eating.

ANALYSIS OF LIKING OF SERVICES OF PIZZA

Liking Respondent %

Yes 289 96.33

No 11 3.67

Total 300 100

36

289

11

0

100

200

300

respondent

yes no

liking

analysis of liking of services of Pizza

respondent

Comment: - the above chart shows that 96.33% respondents are like the

services of pizza hut.

ANALYSIS OF OTHER MAJOR RESTAURANT WITH PIZZA HUT ABOUT LIKING FACTOR

Restaurant Respondent %

Pizza hut 192 64

Smoking Joes 47 15.67

37

Sugar 'n' spice 21 7

City corner 15 5

Others 25 8.33

Total 300 100

analysis of other major restutent with pizza hut about liking factor

192, 64%47, 16%

21, 7%

15, 5% 25, 8%pizza hut

smoking joes

suger 'n' spice

city corner

others

Comments: - the above chart shows that pizza hut is top in Surat for

giving best quality than other restaurant.

ANALYSIS OF TESTING BETTER PIZZA THAN PIZZA HUT

Better test Respondent %

Yes 97 29

No 213 71

38

Total 300 100

97213

0100200300

respondent

yes no

better test

analysis of testing better pizza than pizza hut

respondent

Comment: - above chart show that 29% people test better pizza than pizza hut and others 71% are never taste better pizza than pizza hut.

OCCUPATION VS LIKING PIZZA

Occupation Yes % No %Student 107 35.67 14 4.67House wife 15 5 4 1.33

39

Professional 61 20.33 7 2.33Employee 39 13 5 1.67Businessman 40 13.33 8 2.67Total 262 87.33 38 12.67

1071415

461

739

540

8

0 50 100 150

respondent

student

house wife

professional

employee

businessman

oc

cu

pa

tio

n

occupation Vs liking pizza

no

yes

comment :- above chart indicate that student prefer pizza more than any

other so student is a big segment of pizza hut.

INCOME VS PREFERENCE PRODUCT

Income

Double

cheese

Country

fest Exotica Veg. suppe Others Total

40

Above -15001 51 25 14 9 8 107

10001-15000 24 31 5 12 11 83

7501-10000 14 18 15 14 6 67

5001-7500 3 7 12 18 3 43

Total 92 81 46 53 28 300

Income Vs preference product

0 20 40 60

Double cheese

country fest

exotica

veg. suppe

others

pre

fere

nc

e p

rod

uc

t

responent

5001-7500

7501-10000

10001-15000

above-15001

Comment: - generally people are choosing pizza according to their

income level. People with income of above 15000 are choosing double

cheese pizza most.

INCOME VS BUYING AFFECTED FACTOR

Income Quality Price Customer Delivery Packing

Above -15001 55 3 17 29 3

10001-15000 28 9 28 12 6

41

7501-10000 23 17 15 8 4

5001-7500 15 18 5 2 3

Total 121 47 65 51 16

Income Vs Buying affected factor

0 10 20 30 40 50 60

quality

price

customer

delivery

packing

Buy

ing

affe

cted

Fa

ctor

Respondent

5001-7500

7501-10000

10001-15000

above-15001

Comment: - the above chart shows that quality is the highly affected their buying.

HYPOTHESIS TESTING

I have taken 20 sample before survey for pilot study in which 14 respondents are satisfied about pizza of pizza hut and 6 respondents does not satisfied about pizza of pizza hut.

P = 0.75

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Q = 0.25

I have taken 300 sample size for survey, I have found 289 respondents are satisfied. And 11 respondents do not satisfy.

n = 300p = x/n = 289/300 = 0.96

Z cal. = | p-P | PQ/n = |0.96 – 0.75 | 0.75 x 0.25/300 = 0.21 0.025 Z cal.= 8.4 Z cal.> 1.96 so, we reject null hypothesis

FINDING

People from GHOD DOD road are often visit pizza hut in

month.

General visit pizza hut less than two times in month.

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Male consumers are visit pizza hut more than female

consumers.

A people with high income (more than 15000) visited

pizza hut more.

Generally people with businessman+ and professional visit

more than employee.

People refer quality more than delivery, service &

packaging.

Students are more prefer pizza from pizza hut.

In surat city very few time people test better pizza than

pizza hut.

People are satisfied about the services of pizza hut.

People prefer pizza from pizza hut more than other

restaurants.

In Surat city smoking Joe’s is the biggest competitor of

pizza hut.

In international market domino’s is the biggest competitor.

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SUGGESTION

Suggestion according to consumer of pizza hut.

In surat city many of consumers prefer non.veg pizza also

and some of them suggest that pizzahut should start non.veg in

separate restaurants.

Students are likely to visit pizzahut in morning time also

they suggest that you should open restaurant in morning time like

9 a.m. to regular time.

Regular consumer of pizzahut always wait for new product

of pizza hut, so some of them suggest that you should launch new

product time to time.

Your biggest customers are age between 17 to 30, so

always care about it.

Some regular customers of pizzahut suggest that you

should give some complementary to your customers at festival

Some well wisher of pizzahut suggest that you should

arrange party for your regular consumer and also participating in

social work also so you can build up new image in the city.

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BIBLIOGRAPHY

1. MARKETING MANAGEMENT

- Philip Kotler(Author)

- PRENTICE HALL OF INDIA PVT. LTD

2. MARKETING RESEARCH

- G.C.Berri (Author)

3. WEB SITE (GOOGLE)

4. www.pizzahut.com

5. www.pizzamarketplace.com

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