Report 160226130731

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILD ENVIRONMENT

PROJECT TITLE: Final Project: Charity Drive Event

GROUP MEMBERS:

INTRODUCTION TO BUSINESS [BUS30104]

LECTURER: TAY SHIR MEN

Names

Tey Cheng Fern

Yew Wing Kee

Ong Jie En

Chong Hao Foong

Teoh Zhe Khai

Law Zhi Chang

Luke @ Chung How Cyong

Mohammad Harris Bin Haji Abdul Aziz

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Contents

Content Page Summary 3

Layout 4 Objectives 5

Target Market 6 - 7 Competition Analysis 8 - 10

Product/Packaging 11 - 14 Pricings 15 - 16

Sales Strategy 17 - 18 Additional Measures 19 - 21

Logistics 22 - 23

Results 24 Charity 25

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Summary

Our business comprised of 8 members and were given the task to set up and run a business to raise

funds for a charity organisation of our choice. Through this project, it allowed us to further our

experience when it comes to running a business from scratch and as well to study the environment

whereby the market in which our business ran were filled with other businesses and/or competitors.

Aside from the business matters, this gave us as a group the opportunity to test our capabilities and

measures to operate as a team.

As a group, we unanimously agreed on selling ‘Foods and Beverages’ as our fore-front products and

this was done with heavy consideration on how to effectively generate funds to support our charity

organisation. We have chosen to do F&B (Foods & Beverages) because, as students ourselves, we have

experienced the prices of pre-existing F&B business establishments’ products around the campus

premises and they are quiet expensive compared to business’s products outside of Klang Valley. So

the logic was, we make our own food to sell and sell them at an affordable price which then may lead

to a healthy business.

As for our charity organisation, we represented the Rumah KIDS, a non-profit charitable home for

orphans and abandoned children, which all of our proceeds from the business will be donated to. We

have chosen this organisation due to the fact that kids especially orphans are in constant need of daily

essentials such as Food, Water and Shelter, hence whatever the amount of funds made, in whatever

form the donations manifests into will contribute the organisation in however way the organisation

chooses to use them for. In addition, to aid the funds we also created a donations box for people who

wants to donate without having to purchase any of our products, this way it allowed people to

contribute without feeling obligated to make any purchase – which was a part of our initiative to

spread awareness about Rumah KIDS as a charitable organisation.

Our charity drive establishment was held in a hallway adjacent to Taylor’s University’s Student Life

Centre. And was held for a period of four days starting from 26th of January 2016 till 29th January 2016.

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Staircase

Staircase

Note: Layout is not according

to

scale. Each table to be

numbered

accordingly for ease of

identification.

Student

Life

Center

Lecture

Theatre 1

Staircase

1

2

3

4

5

6

8

7

9

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10 Note: Layout is not according to scale. Each table to be numbered accordingly for ease of identification.

We were group number 4.

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Objectives

Why we choose the orphanage- Rumah KIDS ?

Create awareness of the public towards orphanage. We want people to know that orphanage

deserves the same loves we all have. They all deserve the services we gets in our everyday life.

We wanted to raise a minimum of RM 2500 and use the money to buy foods and supply to donate to

the Rumah KIDS orphanage. We targeted to sell all the creampuff ice cream and popsicles we have

within a week to reach the target.

These are the kids from the orphanage – posing with two of

our group members

From Left – Right: Harris, Ensley, Samuel, Joshua, Hao Foong

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Target Market

1. Taylors University Students

Taylors university students are the main target of our charity drive. After we done our survey

in Taylors University, we figured out that most of the female students are more willing to buy

dessert after their lunch break. And also many of the students said that one of their childhood

memory food is popsicles and popsicles is suitable for all age people and is easy to sell due to

Malaysia hot weather. We are also selling ice cream puff which is also a good selling product

due to Malaysia weather. And also when it comes to charity, students are more willing to help

to buy our product or make donation to the charity. Despite most of the students doesn’t earn

their own income, but still they can spent a little of their money on buying some extra stuff.

Due to the situation above. We have set our product price as low as possible for students to

afford.

2. Friends& Relatives

One week before the charity started, we decided to promote our product earlier to the

customers. We have targeted our friends and relatives to test the reaction of the market. And

also our friends and relatives can help to promote our product on social media.

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3. Staff & Lecturers

Based on the result of our survey, we have targeted staff and lecturers of Taylors University

as one of our customers. They are mostly very kind and generous when it comes to charity.

Even if they didn’t buy our product they will still donate to our charity. And also Popsicle is

very suitable for them because is easy to eat and is suitable in a hot day. Since they are earning

their own income, we had expected that they are willing to spend more on the charity and to

buy our product.

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Competition Analysis

Our competitors were the other 9 groups assigned for the charity drive as well, though there were

only 3 main competitors that we were directly competing with.

Basically, this groups main products were cooked foods. And they were located closest to the

entrance of the hallway (refer to the map – Group ‘6’).

Strengths:

1. Due to their location being the first to be seen from the entrance, they were more likely to be

approached by potential customers first.

2. They were closest to the ATMs, which are located right behind the group. Hence potential

customers were more likely to stop by after making financial transactions.

3. Their products were cooked foods, which are more preferred compared to desserts or snacks,

hence widely demanded amongst students and staff members.

4. Their cooked foods were made fresh, which is preferred by customers.

Weaknesses:

1. Members of our group had been their customers as well, though that the food tasted good

but the quantity was too little when compared to their pricing.

2. In addition, some of the products they were selling had already been sold at a more affordable

price in an already established business i.e. ‘Arisan’, within the campus premises.

3. Cooked foods usually do not have a long shelf life as they get cold and stale.

1. Group No.6

Led by Ms. Tung Siew Hui and

their products were :

a. Sausages

b. Waffles

c. Chicken Nuggets

d. Fries

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This group was selling generally desserts.

Strengths:

1. Cold desserts such as Ice creams are popular especially during hot days.

2. Waffles and pan cakes widely popular amongst younger and active demographics such as

students.

3. In addition, waffle and pan cakes are common foods to eat during breakfast

Weaknesses:

1. Without proper cooling systems, cold foods and beverages will not stay cold for long and

warm desserts will not sell well

2. Group No.5

Led by Ms. Adele Lu and their

products were :

a. Soft Drinks

b. Waffles

c. Pan Cakes

d. Ice Cream

e. Herbal Tea

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Strengths:

1. Fruits are popular for today’s culture that are aiming for a more healthy diet.

2. Soft drinks are popular amongst any demographics, hence easy to make sales.

3. Onigiri – Japanese rice snack. A unique product to sell and sold at an affordable price. This

kind of food is perfect for people to snack on without having to purchase large meals.

Weaknesses:

1. Fruits are easily perishable – to keep the fruits fresh and cold is difficult especially during

hot days.

2. Though that soft drinks are popular but across the business’s location there were vending

machines that sell a variety of cold soft drinks at affordable prices, this affected other

businesses as well.

3. Group No.3

Led by Ms. Yong Ai Yi and their

products were :

a. Soft Drinks

b. Fruits

c. Onigiri

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Product & Packaging

Product

1. Ice cream puff (main)

Based on the survey we done, we summarized that most of the female willing to spent more

money on dessert that are special and tasty to eat. We are selling 4 different flavor of ice

cream. We have yam, cookies and cream, chocolate and mint flavor.

2. Popsicle (side)

We are also selling popsicle as our side for charity drive, which is the top sell of our booth.

Popsicle remind many of the customers of their childhood memory. Which will become our

strategy to push our popsicle to top sell. We had four different flavours of popsicle. Which

were ribena, orange, sour plum and sarsi.

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3. Ice Cream ( 2 scoop)

If the customer doesn’t want the puff with ice cream, they can also ordered scoop ice cream

which we will sell them two scoop in a cup. We have four different flavor , yam, chocolate,

cookies and cream and mint flavor.

4. Corn In A Cup

We are also selling hot corn in a cup. Corn can mostly sell in the morning because the students

are hungry and need something warm to fill up their stomach. We will also add in butter , salt

and mayonnaise to add on flavor in the corn.

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Feature

1. Ice Cream Puff

We are providing puff and ice cream in the same time. Customer can choose their own

topping. We have provided three type of topping which is oreo, peanut and biscuit. And also

the puff will be putting inside of a cup that is made by our teammates.

2. Ice Cream

We also provide scoop ice cream which is just the ice cream but without the puff the

customers can pick their favorite flavor and mix two scoop together.

3. Popsicle

Popsicle is basically just using plastic bag and pour different drinks inside and froze it. And also

popsicle is very common in the 90’s kids childhood.

4. Corn In A Cup

We are also selling hot corn in a cup, with a layer of butter ,salt and mayonnaise. Hot corn is

a good choice of customers for their breakfast.

Benefit

1. Ice Cream Puff

Ice cream puff is easy for the students to eat without have to dirty their hands. This is because

the ice cream in placed inside of the puff so it wont spilled. And it also have dry ice effect and

have multiple choice of flavor. And we also provide extra topping for the ice cream puff.

2. Ice Cream (Scoop)

For scoop ice cream ,we provide the customers different flavor of ice cream and the customers

can mix two flavor in one cup. ( Eg. Yam+Chocolate , Mint + Cookies & Cream) And we are also

using big scoop for scoop ice cream for ice cream puff we are using small scoop ice cream.

3. Corn In A Cup

For corn in a cup ,we are providing fresh and warm corn for the students as their breakfast.

Corn is also healthy to human body and we are selling it in a cheaper price compare to the

shop.

4. Popsicle

Popsicle is easily for the customer to eat and can bring it walking around the campus. And it

was the cheapest in our product.

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Packaging

For our packaging of product, to attract more customers to buy our product we have spent a lot of

time and energy in it. We bought blank white cups and draw it with our marker pens with a cute rabbit

cartoon and our booth name. Each of the cup have their own unique design, and is a unique design

for each cup. And also we are putting a small cup inside of the big cup to avoid the ink outside will

spread due to wet cup. This is also because we are planning to put dry ice inside of the big cup to

produced smoky effect which surprised our customers.

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Pricing

Waffle Ice-cream - Cost Price : RM 1.50 per unit

- Selling Price :

Corn in the cup

- Cost price : RM 0.30 per unit

- Selling Price : RM 3.00 per unit

Creampuff ice-cream

- Cost Price : RM 2.10

- Selling Price : RM 5.00

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Popsicles ( 4 flavours )

Cost Price : RM 0.20

Selling Price : RM 2.00

Homemade Custards

- Cost Price :

- Selling Price : RM 2.00 per unit

Ice-cream scoop

- Cost Price : RM 2.00

- Selling Price : RM 4.00 for 2 scoops

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Sales Strategy: Advertisements & Promotions

1. Social Media

All the members in the group shared pictures and information of our product and our booth. We

spread the news through Facebook and Snapchat. This will increase our publicity and customer will

know where to find us.

2. Booth Attractions

The booth was decorated with our handmade cut-outs and was decorated with our handmade cups

and many promotion signs to attract the customer. We also feature a lot of photos of our product to

show the customer how unique our product is.

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3. Face-to-face Conversation

This is the most effective way of promotion. It is applied when we approach customers to explain

further about our product and why we are selling them. We found out that face-to-face conversation

works best when people are sitting down where they are not in a rush or just taking a break. This

allows us extra time to explain briefly to them. Usually, people will either donate or buy our product.

4. Buy 2 Free 1 Promotion

In order for more people to get interested in our products, we decided to promote our products by

doing a buy 2 free 1 deal for everything we sell. This promotion is targeted towards small groups of

people who pass by our stall, as it is much quicker as compared to selling them individually. We used

this promotion on the last day of business to try and urge the public to buy more, as we were trying

to sell off all the remaining products.

5. Selling at different locations

Besides setting up a stall in front of the Student Life Centre, we also did our business at other locations

around the campus. For example, we split into three teams to sell our products at different locations

on Friday afternoon. One team was in charge of the stall in front of Student Life Centre, another team

walked around the campus while the remaining team opened another temporary stall outside the

university gate at PJS 7. We chose to sell at the gate because many people were passing by to get to

the mosque nearby for their Friday prayers.

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Additional Measures

A. Homemade Popsicles

We put our hearts and souls in making the popsicles. We wanted to give our customers a surprise,

from the taste to their feelings. A popsicle that would remind your childhood. The making procedure

was simple. First, dissolve sugar in hot water. Once the mixture cools, add the flavoring or syrups and

stir slowly. Pour the mixture into the ice pops plastic mold and keep inside the fridge for about 8-10

hours. A childhood homemade popsicle is now ready to serve!

B. Unique Design Packaging

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As to provide satisfaction to our dearest customers, we put efforts in quality control in both visual and

taste. Visually, we drew our own logo on the cup. We also decorated the cups with a rabbit-ear

monster. Next, dry ice effect was applied as to stimulate customers’ attention. A perfect combination

of nice graphic design and cool effect is now ready to serve!

C. Variety Choice of Flavours

We offered variety choice of flavours to the customers. For the popsicle, we had 4 flavours which were

Sarsi, Ribena, Orange and Sour Plum. Ribena was the best selling among the fours. Also, ice cream puff

was not limited to only one flavour. Customers could choose their own flavour likes Yam, Chocolate,

Cookies and Creams and Mint.

D. Self-owned Machines

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As to reduce the cost price, we decided to use our own machines. Based on our research, the rental

for a waffle machine could cost us RM100 per day. We did not have enough budgets to afford the

rental fee, so one of our member asked his mother to borrow her waffle machine. This helped us to

save a lot of budgets.

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Logistics

It is necessary to have a clear job scope for every member as to direct and guide them to do their

respective tasks and workload evenly. The task were given to each member based on their strengths

and abilities.

TEAM MEMBER JOB SCOPE

LAW ZHI CHANG

Project Leader, Procurement Leader, Agenda Planner, Salesman

MOHAMMAD HARRIS BIN HAJI ABDUL AZIZ

Assistance Leader, Public Relations, Salesman, Secretary

CHONG HAO FOONG

Assistance Treasurer, Design Team Leader, Transportation Agent

TEOH ZHE KAI

Treasurer, Cup Designer, Salesman, Accountant

CHUNG HOW CYONG

First Line Manager, Cup Designer, Salesman, Procurement Co-Leader

ONG JIE EN

Sales leader, Cup Designer, Booth Designer, Quality Control

TEY CHENG FERN

Assistance Accountant, Marketing Strategist Saleswoman

YEW WING KEE

Promotion Team Leader, Cup Designer, Saleswoman

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Team Organization Chart

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Results

Production Cost

Item Name Unit Cost per Unit (RM) Total Cost (RM)

Dry Ice 44 6 264

Ice-cream 8 25.78 206.24

Cordial Syrup Drinks 7 8.95 62.65

Gloves 1 3.50 3.5

Cups 30 2.90 87

Ice Boxes 4 10.90 43.6

Corn 30 4.85 145.5

Sugar 2 2.94 5.88

Eggs 2 12.70+4.05 16.75

Flour 2 1.50 3

Salt 2 1.10 2.2

Ribena 3 18.90 56.7

Ice Cream Scoop 1 5.50 5.5

Spoon 6 3.90 23.4

Puff (Pastry) 580 1 580

Total - - 1505.92

Sales

Item Name Price per Unit (RM) No. of Units Sold Total (RM)

Popsicle: Sarsi 2 186 372

Popsicle: Orange 2 195 390

Popsicle: Ribena 2 210 420

Popsicle: Sour Plum 2 224 448

Ice-cream Puff 4 567 2268

Nitro Ice-cream 5 62 310

Total - - 4208

Sales Revenue: 4208

Cost: 1505.92

Revenue – Cost: Profit

4208 – 1505.92: RM2702.08

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Charity References