Rental Realities - Morven Park

Rental Realities - Morven Park -

Collections to protect

Historic grounds to maintain

Unique parking and access issues

Limited staff (set-up/tear-down)

UNIQUE CHALLENGES OF BEING

A HISTORIC SITE VENUE

Paperwork – contract/rules & regs.

Information – repeat rules.

Require a detailed schedule of events from

the couple.

Think ahead & be prepared.

Encourage couple to hire a day-of

coordinator or event planner.

HOW WE (TRY TO) PREVENT THE

“OMG MOMENT”

Exclusive Caterer

• Less worry for the facility. Caterer is familiar with the site & all its “quirks.”

• Caterer is well versed in rules of the site. (ex. no over serving)

• Less decision making for renter.

• Promotional benefits. (Shared bridal show costs, ads)

• Financial benefits.

• Subcontracting does not necessarily limit menu choices.

• CON: May limit interest in the site.

Caterer List

• More choice for the renter.

• Financial benefits to a buy-in

caterer list.

• More businesses promoting you.

• CON: Larger variety of people to

work with. May only do one

wedding a year, so not familiar

with site & rules.

• CON: May not be as

accommodating to renters last

minute changes.

EXCLUSIVE CATERER VS.

CATERER LIST

Morven Park Business Membership

VENDOR LISTS

Wedding

Vendor

---

$300

Listing as a preferred vendor on our website for one year.

Option to include your advertising material in the welcome

packets given to every prospective bride and corporate rental.

Waived vendor fee at Morven Park bridal shows.

Mention on our social media pages.

Recognition of support in the annual report.

PICTURES

• Get those photographers to share photos with you, and post them on your website/listings.

PHOTOGRAPHY BLOGS

• Share, share, share! Post them on your site, social media, etc. Helping their SEO helps your site get found.

WEDDING BLOGS

• Encourage your brides to submit their wedding story to United with Love, or Capitol Romance.

GET LISTED

• Online is the way to go. www.WeddingWire.com, www.TheKnot.com, www.StyleMePretty.com, www.HereComesTheGuide.com, www.MyWedding.com

SHOW THE SITE/NETWORK

• Give tours to event planners, photographers, florists, & get them excited about the site. Attend wedding networking events and make connections. (Women’s Wedding Network, Association of Wedding Professionals etc.)

DIRECT MAIL

• Use lead lists from magazine ads, bridal shows etc.

MARKETING