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Renovating your property from concept to completion FRONT COVER Style Guide
13

Renovation Concepts Style Guide

May 12, 2015

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The first piece of marketing collateral produced under Renovation Concepts exciting new brand.



A great resource for home owners and buyers looking to give their properties a facelift and looking for interior design ideas.
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Page 1: Renovation Concepts Style Guide

Renovating your property from concept to completion

FRONT COVER

Style Guide

Page 2: Renovation Concepts Style Guide

Your home should be your sanctuary, a place where you can escape from the world, unwind and relax. When designed and decorated with this in mind, your home will be an inviting, comforting space where you can be yourself.

Renovation Concepts understands how critical it is to make

the right decision on the look and feel of your home at the

very beginning of your renovation journey.

The Renovation Concepts Style Guide is the first step in

finding your home’s personality by presenting a range of

styles for you to consider. Indulge yourself in these pages and

let your imagination take care of the rest.

We look forward to helping you identify your style, and

creating it in your home with you.

Deb Pearcey

Managing Director

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Style Matters

INSIDE FRONT COVER

Page 3: Renovation Concepts Style Guide

Colour & Form

Colour is a feature used boldly in art deco design. Strong

colours such as teal blue, emerald green, mustard yellow, red

and deep purple are used alongside black, white and cream

to create clean lines and big impact.

Textures & Materials

Leather and velour are often used in art deco furnishings

to complement the style’s clean lines. Wood veneer is

used extensively to provide depth and contrast to select

furnishings.

Furnishings

Art deco furnishings display simple, classic forms and consist

of curved lines and geometric arcs. Rich, textured fabrics

provide a distinct contrast to a room’s sharp, clean lines to

soften the space and draw your eye.

Decorate & Accessorise

Art deco lends itself to circles, cubes, straight lines and

strong geometry in design. Black and white checked tiles are

popular in art deco kitchens and bathrooms.

Fixtures and fittings should be selected to reflect art deco’s

geometric style. Mirrored, polished chrome and gold accents

offer a powerful foil to the overall colour scheme and

furniture styles of a room.

ART DECOArt Deco’s eclectic, geometric and bold style typical to the 1930’s era combines ornate motifs and embellishments with striking colours to create a dramatic and mesmerising interior design style.

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Page 4: Renovation Concepts Style Guide

Colour & Form

The classic style lends itself to adding deep colour on a

neutral palette. Hang long, curtains in heavy fabrics high

above windows to create an illusion of larger windows and

higher ceilings in keeping with the classic interior style.

Textures & Materials

Mix more ornate pieces with a background of simplicity to

add drama and impact. A beautiful chandelier, an accent

of strong colour, classic stripes or antique gilt frames will

surprise and delight.

Furnishings

Add timeless, understated pieces and minimise clutter. Aim

for polished timber and fabrics with texture and colour such

as regency stripes.

Decorate & Accessorise

Clusters of black and white or sepia photos in frames, objects

d’art, beautiful coffee table books and lamps are a must with

this style.

If you like mixing old and new, using beautiful fabrics, and combining comfort with subtle opulence, then the classic style will best suit you. This style imbues a sense of calm while being the perfect palette for unexpected touches of glamour.

CLASSIC

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Page 5: Renovation Concepts Style Guide

Colour & Form

Add accents in duck-egg blue, French grey, navy, lime, sea-

green, creams, and sand tones to your white colour base to

create a clean, coastal feel.

Kick off your city shoes and immerse yourself in your coastal themed home. The coastal style is an inviting combination of natural timbers, white furniture and plush, comfortable armchairs featuring natural fibres with ocean inspired accents.

COASTAL

Textures & Materials

Imagine sand underfoot as you step on light hardwood

flooring. Timber wall panelling, painted architraves and white

shutters instantly create a beach house atmosphere.

Furnishings

Casual and simple bamboo and wicker furnishings blended

with comfortable sofas and large, soft cushions will create a

sense of harmony throughout your home. Stripes in muted

tones, brightly coloured rugs, sumptuous cushions and

breezy, light curtains will brighten and lighten living spaces.

Decorate & Accessorise

Wrought iron door handles and lights are a great contrast

to woodwork throughout your home. Pieces of driftwood,

bowls of shells and natural candles highlight a beautiful

coastal living space. Family photographs in random sizes,

framed in white and grouped together on a wall are another

welcoming touch.6

Page 6: Renovation Concepts Style Guide

Colour & Form

Choose a subtle colour palette and accent with a single fresh

colour in multiple hues.

Textures & Materials

Contrasting but complimentary textures with subtle pattern

differences will add depth and layer to the room. Timber,

wool, cotton, leather and lacquer all make an appearance in a

well decorated contemporary home.

Furnishings

Each piece of furniture should be selected for its clean line,

design and function without sacrificing comfort. Single

colour items, such as a black leather armchair are ideal to

create a contemporary feel.

Decorate & Accessorise

The contemporary style is sophisticated without being

ornate or overly decorated. Introduce no more than three

colours and repeat in different hues in cushions, rugs and

framed artwork. Accessories should be kept to a minimum.

CONTEMPORARYIf you prefer a contemporary style, you will generally stick to current trends that exhibit purposeful clean lines, minimal clutter and light-filled spaces.

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Page 7: Renovation Concepts Style Guide

Colour & Form

French greys, soft moss greens, muted blues and latte creams

are true to the French provincial colour palette. Add accent

colours in the form of antique or Persian floor rugs.

Textures & Materials

Natural calicos, linens and crisp white cottons for bed linen

and soft furnishings guarantee a feel you will want to fall into.

Search for pieces that have been aged and loved over time.

Furnishings

Sparse provincial furnishings with dark timbers create

contrast, while softer toned timbers with an aged

appearance should dominate most furniture pieces to make

your room appear as if in soft focus.

Decorate & Accessorise

Every sofa, cushion, pillow and bed should look like it will

envelop you the moment you sink into it. This is a style that

begs you to relax and put your feet up.

Elegant in style, French provincial (sometimes known as French country) overlays a muted colour palette with rustic charm and the occasional burst of colour. Antique furniture is effortlessly paired with an abundance of natural linens to promote a sense of serenity and charm.

FRENCH PROVINCIAL

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Page 8: Renovation Concepts Style Guide

Colour & Form

It’s bold, but it is purposefully monochromatic. Every room is

grounded in black, whether in the form of artwork, furniture

or window frames. Strong, clean lines and warehouse

proportions typify the industrial chic style.

Materials & Texture

An eclectic mix of raw materials, battered leather, flaking

paint, recycled brick and black iron juxtaposed on a

warehouse style background create an authentic space.

Furniture

An old pharmacists cabinet as a sideboard and scaffolding as

a dining room table paired with a beaten up old Chesterfield

lounge are all elements that may be introduced to achieve

this style.

Decorate & Accessorise

Half the fun of putting together an industrial chic room is

finding items that are meant for one purpose and reusing

them in a completely different way. Fence wire as a light

fixture? An old diver’s helmet made into a lamp? Anything

works for this style, so let your imagination run free.

Using an abundance of white and steel to contrast a mix of eclectic furnishings, industrial chic is many things to many people. Exposed brickwork, an abundance of light and high, open ceilings are the basic building blocks to successfully deliver this style.

INDUSTRIAL CHIC

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Page 9: Renovation Concepts Style Guide

Colour & Form

Plain backdrops are accentuated with blocks of black to

ground a room and strategically placed areas of colour

saturation to excite the senses. Modern, clean lines with

minimal texture are the key to delivering this style.

Materials & Texture

Keep things simple and avoid texture wherever

possible. Simple forms, straight lines and asymmetrical

representations maximize space.

Furnishings

Stylish, low lying furniture in natural wood, leather, glass and

chrome that emphasise straight, modern lines is critical to

achieving a minimalist interior.

Decorate & Accessorise

For this style to work, you need to maintain tidy, clean and

clutter-free spaces. Edit out anything and everything that

doesn’t serve a specific, useful purpose.

MINIMALISTAchieving a minimalist interior style is easier said than done. This style demands simple, clean, clutter-free and streamlined spaces. Achieve this, and you can completely escape the stress of everyday life each time you come home.

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Page 10: Renovation Concepts Style Guide

Colour & Form

Replace black with geometric patterns in bright candy

colours to stay true to style.

Textures & Materials

Highly polished chrome, teak, pine and molded vinyl and

Formica featured strongly throughout the 1950’s and 1960’s.

Furnishings

Retro furniture is very abstract. Think of low lying oval or

kidney shaped coffee tables, or other pieces exhibiting

curved, bubble or boomerang shapes.

Decorate & Accessorise

Leave your workday behind and surround yourself with the

things you love when you open your front door. Funky lamps,

hanging lights and larger than life wall clocks add that retro

wow factor.

RETRO/VINTAGEThrow caution to the wind, embrace your wild side and go the full monty with retro or vintage styles. Retro (1940’s to 1980’s) and vintage (pre-1940’s) take bright and bold styles, applying iconic representations of each era in a modern and fun way.

Apply your own interpretation of the past to create your own unique take on this bold interior design style.

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Page 11: Renovation Concepts Style Guide

Colour & Form

Embolden the style’s soft palette of beige and cream with

brightly coloured vases, cushions and prints.

Textures & Materials

Louvres feature extensively in Australian tropical homes to

control air flow. Sheer window treatments, French doors, wide

verandahs and wooden floors enhance the cool tropical feel.

Furnishings

Emphasise the laid-back tropical style by introducing plump

cushions and floor rugs in natural fabrics.

Decorate & Accessorise

Potted tropical plants with strong architectural lines and

differing heights blur the lines between indoors and outdoors.

Bring the outdoors in and make the most of Western Australia’s wonderful climate with a tropical design style.

Dark solid timbers complement a neutral colour scheme, natural fibres and lush plants create a resort feel.

TROPICAL

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Page 12: Renovation Concepts Style Guide

Colour & Form

Global Nation may take on streamlined, or eclectic and

indulgent forms, using splashes of unexpected colour against

an otherwise neutral background to maintain an irregular or

rustic feel.

Materials & Texture

Local timber, natural stone, recycled brick and painted white

walls as a background modernize the look against eye-

catching hits of colour in pinks, purples, reds and oranges.

Bring in texture through the use of ethnic fabrics, woven

baskets, and hand-beaten metallic mirrors.

Furniture

Choose soft greys and warm neutral tones for larger furniture

items, and seek out pieces that look a little battle-worn for

a more authentic look. Avoid matching chairs and furniture

sets, and select soft, plump upholstery wherever possible.

Aim for natural timber rather than gloss finishes.

Decorate & Accessorise

Fill wall spaces with collectible images and framed vintage

prints. Decorate with leather, hides, skins, suedes and silks.

Use colour and pattern in vibrant hues and find both art and

craft pieces to set off horizontal spaces.

The style that embodies all styles, Global Nation welcomes vibrancy and colour, joy and texture, children’s drawings and ethnic village art. It is the canvas that brings to life its stylists’ travels, or their desire to, with an almost deliberate absence of perfection because nothing necessarily “goes together”.

GLOBAL NATION

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INSIDE BACK COVER

Page 13: Renovation Concepts Style Guide

BACK COVER

Deb PearceyManaging Director

PO Box 45 Como WA 6952 t 08 9368 5757 | m 0409 088 143e [email protected] www.renoconcepts.com.au