Help I’m a content marketer @renepower www.marketingassassin.co.uk www.bdb.co.uk #edgebham 19/9/13 @ 15 easy to implement content tips you can start using tomorrow with René Power Digital & Business Development Director, BDB Help – I’m a content marketer!
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René Power - OTE Birmingham - Help! I’m a content marketer
Topic: Help! I’m a content marketer – 15 easy to implement content tips you can start using tomorrow!
Creating good content that endures is a significant challenge for most modern marketers. In a practical presentation with scores of examples directly relevant to On the Edge delegates, René will outline how you can put your expertise and experience at the centre of your marketing effort with 15 examples of content marketing that you can implement the very next day after the conference. An interactive session, not to be missed.
Key takeaways: An understanding of what constitutes good content How to cost effectively get a content marketing strategy off the ground 10 great ways to use content for b2b marketing
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Repurpose a press release, upload a presentation, manual and more
Comment on a news story affecting your industryComment on latest research / dataWrite a round up once a week of your industryProvide an industry resource listReport on an event – this event?Write up a customer case studyOffer a guest post (and reciprocate) Solve an industry problemTake a provocative stance on something that
needs to change
Tomorrow: Put a blog post (or news story) on your website and tell people about it!
1 – Devices http://www.geekazine.com/special/pressreader-electronic-newspapers-ces-2013/ 3 – Runner http://www.marksdailyapple.com/physical-effects-poor-training-marathon/#axzz2exskx4Nr4 – Apple Death Star http://geardiary.com/2012/10/05/my-journey-to-the-dark-side-er-apple-is-complete/5 – Paul Lambert http://images.football365.com/13/01/800x600/Aston-Villa-v-Southampton-Paul-Lambert-pa_2884893.jpg 6 – Animation
http://2.bp.blogspot.com/_oHmrz8xVAH8/TSU7L9Jz9dI/AAAAAAAAAQw/I9PutMsyVTo/s200/dans-poor-performance-lg-14402296.jpg 7 – People http://www.noexcuseshr.com/2013_04_01_archive.html 8 - Marketing http://mkt4pontozero.blogspot.co.uk/2011/02/conversa-novo-marketing-30.html 9 – An Internet minute http://www.mediabistro.com/alltwitter/internet-minute_b38168 11 – Service http://debbielaskey.blogspot.co.uk/2012/04/tale-of-marketing-and-customer-service.html 13 - Batman http://communicatebetterblog.com/root/ 15 - Added value http://www.creativ.com.au/ipad-application-developers/ 16 – Content audit http://www.madhavighare.com/web-writing/what-is-a-content-audit 17 – Content audit template http://johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ 23 – B2b content types http://www.marketingprofs.com/charts/2013/10888/how-b2b-content-impacts-buying-decisions-infographic 27 – Intercom blog http://insideintercom.io/if-its-important-dont-hack-it/ 29 – Screen grabs from www.packworld.com 32 – Calendar http://carmencollins.files.wordpress.com/2011/08/content-calendar.jpg 33 – Evernote http://www.macstories.net/news/evernote-announces-major-redesign-of-ios-app/