Remember …

Remember …

Interactive / Democratic?

Or Demotic?

Turner - there is no clear connection between the exposure given to ‘everyday people’ by reality TV and any kind of progressive or emancipatory shifts.

Thus the ‘demotic turn’ equates merely to the increase in exposure of / to the public with no necessary democratic outcomes.

Rather, the rise of celebrity culture – and with it the clamour for us to seek the prize of commodifying ourselves as celebrities - has had the effect of charging the contemporary media with the power to ‘translate’ cultural identity.

• Generation Y, Digital Immigrants, Google Generation, Screenagers…

• Rise of Generation C (Bruns)– Content, Control, Creativity, Celebrity

• Intercreativity (Time Berners-Lee)• Pro-ams– Amateurs working to professional standards

• CITIZEN JOURNALISTS?

• “The print media company and the TV network are hierarchical organisations that reflect the values of their owners. New media, on the other hand, give control to all users. The distinction between bottom-up and top-down organisational structure is at the heart of the new generation. For the first time ever, young people have taken control of critical elements of a communications revolution.” (p21)