Confidential and Proprietary Information An Overview of Remarketing Campaigns
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Confidential and Proprietary Information
An Overview of Remarketing Campaigns
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Hey, You Look Familiar: Remarketing 101An overview + tips for ecommerce remarketing
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Your Hosts
Sean O’Connor Search Marketing Specialist
Mia Pruett Search Marketing Manager
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Topics We’ll Cover Today
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What is Remarketing?
Remarketing Ad Formats
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Tips for Campaign Creation & Management3
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What is Remarketing?
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Remarketing Basics
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Remarketing Basics
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Welcome back previous website visitors
• Show ads to users as they browse web
• Create unique audience lists to segment previous visitors into groups based on site activity
• Tailor ads to target audience lists based on your specific marketing goals
• Offer exclusive incentives for buyers to return to your website
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Remarketing Ad Formats
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Text Ads
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Custom-designed Ads
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Logo here
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Dynamic Ads
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Remarketing Tips
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Tip #1 – How to Get Started
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Google AdWords Remarketing Tag• Find the Remarketing Tag in AdWords
• Implement the tag on your Volusion template
• Create a Remarketing campaign in AdWords
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Tip #2 – Utilize Audience Lists
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Define and Target Potential Customers
• Automatically Generated Lists• General Visitors• Product Viewers• Shopping Cart Abandoners• Past Purchasers
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Tip # 3 – Know How to Track Success
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Campaign and conversion metrics
• Understand not every ad click results in an immediate conversion
• Review conversion AND view-through conversion data
• Optimize ads by looking at conversion data and click-through rates
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Tip # 4 – Test to See What Works Best
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One Size Doesn’t Fit All
• Experiment with different remarketing ad formats
• A/B test ad content often• Test ad messaging, offers and
promotions • Try different images in your custom-
designed ads. Does one image convert better than another?
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Thank you
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