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Remarketing Ads for your Lawn Care Business

Jun 19, 2015

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Marketing

Bryan Fleming

http://www.lawncarebusinesstips.com - This presentation covers how to use something call "remarketing ads" for your lawn care business.

Remarketing ads are a great way to get people to see your site over and over as they browse around on the Internet.

In this presentation I show you how to do it with a company called Perfect Audience. Doing this will help your lawn mowing business PPC campaign work even better.
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Page 1: Remarketing Ads for your Lawn Care Business

...for your lawn care business

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using Perfect Audience

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but first I am sure you are asking

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What is Remarketing?

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Remarketing is showing ads to people after they visit your website

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You use the remnant ad space on other sites

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like the New York Times

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or CNN

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or Facebook

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to show your ads to your website visitors

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It is MUCH cheaper than regular ads

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It is the best deal going with Online Advertising

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We want to set this up first

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so that we can start capturing our website visitors

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right away

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before we set up our other more expensive advertising campaigns

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Why use Perfect Audience?

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They automatically link into to over 40 top Internet ad networks

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It is better than setting up different

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Campaigns with Facebook and Google

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You can control everything in one place

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To start head on over tohttp://www.PerfectAudience.com

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Create a Free trial account

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You get a free $60 campaign to use over the next two weeks

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but you most likely will not be able to spend it

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After you sign up pick a "Standard Website Campaign"

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Next install your tracking code

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You will see the following screen

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Next create a conversion

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A conversion is when someone signs up for a quote

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Watch my video about having an effective sales funnel

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This is why you must have an optimized website

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You need to know which ads get people to sign up

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It is critically important

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If you do not know how to do this contact me

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I can help you get it set up

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for not a lot of money

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Here is how to create a conversion

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Here is what a sample conversion should look like

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Next you want to create a list

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The last step is to create your ads

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You can not create ads until your website is approved

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this usually takes one business day

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this usually takes one business day

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First create Facebook ads

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The trick is to make a lot of them

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People become "banner blind" quickly on Facebook

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Here are the Facebook ad Requirements

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Your Ad needs a 99 x 72 image

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It needs a 25 character headline

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and a 90 word description

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Dot Not put your website URL in your ad

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After you create your Facebook ads

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You need to create banner ads

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These ads will follow them around the Internet

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Perfect Audience is able to cover 98% of the internet

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Here are the Ad sizes:

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Here are the Ad sizes:300 x 250

728 x 90

160 x 600

468 x 60

120 x 600

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Make sure to include your logo in each ad

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and a strong call to action

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Try different headline variations

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and different calls to action

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Make 3 banners for each ad size

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the Final step is to create and turn on your campaign

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You can not turn on your campaign

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Until 1,000 people have visited your site

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This is why you need to do Perfect audience first

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so you can start capturing people the minute

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you turn on your other Pay-Per-Click campaigns

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Here is how to set up a campaign

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Remarketing will be your cheapest

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best form of Internet advertising

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Perfect audience will not be able to use very much money

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So you really want to max out your remarketing spend

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If you need help creating a campaign like this

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or creating Facebook and Banners Ads

that work

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Contact me at….

http://www.lawncarebusinesstips.com