Remarkable.ru Services and Cases

Reaching digital growth for your business

Remarkable.ru Agency (Агентство интерактивного маркетинга

«Редкая марка») 2012

• Agency has been providing professional service in interactive marketing in Russia since 2005.

• Remarkable.ru was pioneer of playing communications (2006+) and influence marketing & PR at blogosphere (2008+).

• Our team (30+ specialists) is spread over Russia’s towns, Norway, Finland, Maldives, Thailand, Ukraine, Belarus, Moldova and

• makes effective digital projects, including strategy consulting, web projects development, UGC-research, marketing and PR 2.0 activities in the social media.

Remarkable clients

Marketing and business objectives

Our key point – marketing approach. We are listening for wishes and identifying needs of client. Then our experts suggest reliable (as well as non standard) methods and interactive tools for decision of business objectives:

• Launch of product/service • Brand awareness increase • Sales improvement • Reputation management • Customer support • Customer loyalty enhancement • HR-brand promo

150+ projects

for 2 past years

1/ Situation Analysis

2/ Objectives

3/ Strategy

4/ Tactics

5/ Actions

6/ Control

SOSTAC planning framework

Where are we now? Customers insight Brand perception Internal capabilities and resources

Where do we want to be? Build lovemark ^ reliability index ^ awareness of premium and hi-tech products

How do we get there? Content Platforms Brand positioning SMM tools +

How do we monitor performance? Customer satisfaction survey Recruitment people under accounts Turn consumers into advocates Track evaluations Frequency of reporting

Details, who does what and when Responsibilities and structures Internal resources and skills External resources of Remarkable.ru Agency

How exactly do we get there? Communications mix Social networking & Activations Offline events, connected with online Special projects

Research is important for all SM stages. We use it primarily for: • Situation analysis before beginning of work • Media planning and brand-platform development • Findings for relevant / actual themes for corporate media • Collecting data of loyal users (to make PR 2.0 with them) • Identifying negative sources (to react and moderate)

Research

Strategy / S7 airlines Strategy can be based on target audience, marketing objectives or

SN platform presence. In case S7 Airlines we have divided tools by goals.

Year: 2012

Remarkable.ru conducts regular investigations of SM efficiency for different industries (banks, avia, tourism, e-retail, …). We are analyzing results by dynamics of owned media growth, audience engage rate, number and sentiments of mentions, respond rate. Also by request can make content strategy analysis of competitors, best time and frequency of publications, quality of audience (free of bots) and brand presence. Link example: http://www.slideshare.net/remarkableru/social-media-indicator-banks Год: 2011

SM Indicator research of industry social media activities

Long-term activities, pointed at brand perception and reputation among social media users.

“Rosatom” has been choosing Remarkable.ru for 4th year to safe and enhance its reputation in blogosphere and social media. Our staff and trained clients employees were rejecting information attacks.

Quantity of negative opinions has decreased twice, and positive opinions were doubled almost every year of reputation management. We have changed attitude to nuclear field from negative to neutral – with positive dynamics.

Reputation Management / Rosatom

In 2011 Remarkable.ru has organized 6 trips to nuclear power plants around the Russia. 106 opinion leaders have visited these plants, and published their impressions over 230 profiles, including 1800 photos. Summary reach of reports - 670 300 internet-readers. Most comments on these reports, photos and videos were positive, only 4% were negative.

Social BTL / blog-tours at NPPs

Detailed case link: http://www.slideshare.net/remarkableru/ss-7678400

Site SMO-adaptation / TOP Class International

Results: Traffic on site = +17%. More than 700 top managers came at first congress’2010.

Year: 2010

Friend recommendations

Ability to share links to site, add to bookmarks or

email it.

Translation of TCI discussion from Twitter.

Social media platform

Paid & Earned media Own media

Activations and community-management

Content marketing

? Fans

support

Reputation management

During the contest called «Money in profile» we’ve prepared 3d-pictures from coins to visualize services of Absolut Bank. Users who guessed what amount of money was used for picture creation, could received this sum at his bank card (opened in Absolut bank). For contest «Card Olimp» we’ve made video with advices from 4-time winner of Guinness Record Book. He’s build 1+ meter high “new year tree” from Absolut bank cards. After this video seeding there were about 50000 viewings. Year: 2011

Content marketing / Absolut Bank

http://www.youtube.com/watch?v=Gg_ZJEvnedk

Like-gating / Haier

Results: 70 000+ votes 100 variants of answers (users could add their own) 2413 people have liked the Haier page Cost per fan = 7,7 rub

Ordinary survey published at Haier Facebook page was not very effective until we attracted some traffic with targeting advertising. Then it was going viral.

Year: 2012

Own media decoration

For real estate agency MIEL we have developed mascot MiElf.

SMM promo of the biggest notebooks e-seller

«Additional» effect: several wholesale requests via direct message from @uti_twi, one for 50 iPad‘s.

ROI 525% for 5 months campaign

Detailed case link: http://www.slideshare.net/remarkableru/ss-7055519

Cost per engaged contact = 0.47 rub. Cost per site visitor from SM = 11.38 rub.

Year: 2010

1. Site Maidenform.ru has get 5 times more traffic vs. usual. 2. Paid posts were published at 13 popular VK.com pages (overall reach 4 180 668 users). Target audience (women 21+) - 1 114 836. 3. Advertising campaign in Facebook and VK.com reached 3 068 577 users and provided 4297 clicks on site. 4. 166 discussions were iniciated in blogs and forums (with brand mentions, link to site and to online PR-articles).

Paid media / Maidenform

21 433 unique visitors

were attracted at site for 3 weeks

campaign

Year: 2012

We are proud to work with remarkable people, and they recommend us to other remarkable people!

Recommendations of Remarkable people

More recommendations: http://fotki.yandex.ru/users/remarkableru/album/87384/

Remarkable.ru is ready to educate on issues of SMM and gamification - at corporate seminars and open conferences. More than 500 employees of different companies (logos are below) have received knowledge and were trained on right digital media behavior.

Education

Founder of Remarkable.ru Anton Popov is author of business bestsellers “Marketing Games. How to engage customers and defeat competitors“ (2006) and “Blogs. New sphere of influence “ (2008). These books were red by tens of thousands people. Lots of Russian companies were inspired to move to blogosphere and social media after reading of “Blogs…".

First books about interactive marketing in Russian

Brandomet.ru: users are tagging brands and made tags clouds of brand association. We can made express audit of any brand, get customer insights, range brands with the same tags (like “expensive”, “tasty”, ...). Also play word-games. 5coins.ru – Infographics in Russian – daily updates on issues of digital marketing, people and business. We are popularizing idea of visualization as well at facebook, pinterest.

Own services – to help clients

Your social media partner in Russia

Call on +7 495 697.0.111 Write to [email protected] Watch cases at slidesha.re/remarkableru Visit us in the center of Moscow