Relocation & Retention Competitive Assessment for I Amsterdam November 17, 2009 1
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Relocation & Retention Competitive Assessment
for I Amsterdam
November 17, 2009
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Agenda
• Key Findings• Additional Findings• Tour of Wiki
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Requirement
• Which critical sectors, if any, will grow in Europe the most and at what rate over the next three years?
• What European cities are likely competitors of Amsterdam? What are their advantages and disadvantages per critical sector?
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Key Findings
What critical sector will grow the most over the next three years?
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Countries Assessed
EU Countries
+Norway+Switzerland+Turkey
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Key Findings: Overall
How does Amsterdam compare to other cities in Europe?
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Key Findings: Business Sector
What are the advantages/disadvantages each city has per critical sector?
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Key Findings: Creative Sector
What are the advantages/disadvantages each city has per critical sector?
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Key Findings: Aerospace Sector
What are the advantages/disadvantages each city has per critical sector?
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Key Findings: IT Sector
What are the advantages/disadvantages each city has per critical sector?
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Key Findings: Life Sciences Sector
What are the advantages/disadvantages each city has per critical sector?
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Additional Findings
• Union Perception• Growth Location• Emerging Markets• Turkey
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Union Perception
• Misperceptions– Hindrance to
business– Refuted by World
Bank, WEF– In decline– Density in public
sectorFederation of Managerial
and Professional Staff Unions. Netherlands
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Growth by Location: Business
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Growth by Location: Creative Industry
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Growth by Location: Aerospace
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Growth by Location: IT
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Growth by Location: Life Sciences
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Emerging Markets
1. Poland2. Czech Republic3. Hungary4. Lithuania5. Latvia/Slovakia6. Turkey
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Turkey
• EU membership– Unlikely
• Methodologies– Lack of
standardization
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Wiki Tour
http://teamamsterdam.wikispaces.com/
Username: teamamsterdamPassword: guest
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Thank You