2 000 PRODUCTS TO TESTS 450 EXHIBITORS 300 BRANDS 5 000 REGISTERED TESTS VILLARD DE LANS 30 minutes of Grenoble EXPO & TESTS RACES PARTIES ANIMATIONS 79% MEN 9,5% WOMEN 11,5% CHILDREN 350 VOLUNTEERS ATTENDING BEFORE, DURING AND AFTER THE EVENT VISITORS 2016 2015 2014 2013 2017 4 450 20 000 M 2 OF FAIR EXPO AND ANIMATIONS 20 126m CLIMBING ON 26 TRAILS 14 COUNTRIES REPRESENTED 7 680 REGISTRATIONS 13 TESTS TRACKS 40 000 VISITORS Thierry COMMEAU, Event Development Manager : +33 6 60 12 56 05 or [email protected] Sylvain AUGÉ, Fair Director : +33 6 47 05 60 25 or [email protected] Julien CONAN, Event Director : +33 6 82 55 82 35 or [email protected] JOIN US NEXT JUNE 1-2-3 AND JUMP INTO THE 2018 ADVENTURE Global Testing System : a unique testing system worldwide Simple and secure web based application, the GTS offers to the testers the ability to record all of their personal information, including the deposit. For exhibitors, the GTS allows an easy, safe and precise management of their equipments. On the event, it has been able to manage more than 5,000 tests, without any steal ! For visitors, it is easy to select, test, evaluate, and decide on their choice. PRINT : Public and specialized newspapers 1 million people touched with editorial contents and advertising on various supports National and local newspapers, outdoor magazines, ... WEB : Reports and advertising 12 months of web promotion Public, specialized and outdoor websites Blogs and relay in clubs Dedicated website velovertfestival.com DIGITAL : Social networks, Newsletters More than 675 000 addresses 380 000 people a ected Community of 100,000 followers EVENT : Promotion on international cycling events Street marketing campaigns, exposition and others promotional activations COMMUNICATION SUPPORTS: 100 000 displays Posters, flyers, posters 4x3m in city 30 hours of Leds panels visibility 34 organisation vehicles skined bags, tee-shirts, bike plates for participants 1 km of visual supports installed 3 arches, podium backgrounds, images wall PRESS RELATIONS : 50 accredited journalists TF1, France 3, M6, Trek TV, TV Grenoble, Le Dauphiné, Vélo Vert, France Bleu Radio, Bike Eco, Filière Sport... a total audience of 18 million people WWW. THE GREATEST COMMUNICATION PLAN OF A MTB EVENT IN EUROPE 1 MILLION € RELIVE THE ADVENTURE OF THE VÉLO VERT FESTIVAL 2017 523 KM OF MARKED TRACKS Tests Tracks Races GONDOLA LIFTS