Religious Marketing

ISLAM

• The Arabic word 'Islam' stands for 'Submission' or 'Peace'. In a religious context, it implies the peace that reaches out to one when one completely submits oneself to the will of Almighty God. This is achieved only when the individual acts in accordance with the direction of his Creator in all spheres of life.

MISSION

PRODUCT:

• Monotheism• Muhammed prophecy• Quran Holy book• Sunnah

Opportunity:

• Orthodox Christianity had become so identified with Greek culture that it seemed totally foreign and unrelated to Arabs.

• Zoroastrianism was also too closely related to Persian culture which did not leave any option for Arabs.

• The oppressiveness and cruelness of Byzantine and Persian empires.

Blue ocean strategy:

• Provided an alternative to old Arab class structure.

• Giving Arabs an equal status among the society.

• Eliminating the inter clan fights involving local gods and replacing them by one single ALLAH.

• People belonging to other religions were also oppressed by the ruling empires.

Initial Marketing:

• Establishing Dynasties• Created numerous centers of

culture and science• Far reaching Mercantile networks• Resulting in spreading of islam

from Mecca to pacific ocean in the west and Atlantic ocean in the east

Sales & CRM:

Jamaat-e-Islami:• Oneness & Sovereignty of god• Unity of man• Life after death• Purposefulness of Man’s life• Protection of women

Manual:

• Shari’a evolved over a period of time in response to the need of a legal system

• It deals with topics like crime, politics & economics.

• Serves as a guideline for religious leaders.

Islamic banking:

• is banking or banking activity that is consistent with the principles of Islamic law (Sharia) and its practical application through the development of Islamic economics. 

Re-positioning:

• The Ghana Muslim academy has held its 18th conference with a call on to re-invigorate the Islamic brand and promote islam.

• “our role as Ghanaian market professionals lies in our quest to promote and market Islam in Ghana”.

• Qualities and attitudes of Muslim professionals should possess the strong character in promoting Islam.

• Making the younger generation understand the importance of the religion.

• Make some changes in order to make it look cool.