Case Study Reliance Industries Limited Conglomerate Vibrant Gujarat Summit Gandhinagar, Gujarat Customer : Industry/Sector : Exhibitions : Where: Reliance – The Story of its Evolution Projected in Custom Built Stand Challenge Accepted: • Reliance was expecting a ‘larger than life’ concept which would leave a deep impact on visitors • There should be respective importance given to the different divisions in terms of visibility of its branding • At no given point, the brand value and guidelines of Reliance should be compromised Engaged: • Right from the initial stage, Insta’s approach towards the project was very innovative and grand • Insta created a concept with ‘Ripple Theme’ as Reliance touches lives of everyone directly or indirectly • Given the necessary importance to all the divisions and a special importance to the founder ‘Dhirubhai Ambani’ and CEO ‘Mukesh Ambani’, Insta assured it checked every aspect of the company • By using the right product combination, such as Luminy TM , Creeya TM in Custom Built Stand, Insta successfully created the entire pavilion flawlessly Scale: • Insta created an extravagant Custom Built Stand in an area of 2232m 2 Result: • Insta became successful in concept creation and execution in prescribed time with high attention to details • The impression and attention of the ‘larger than life’ concept for Reliance was well noted and appreciated Reliance is an Indian conglomerate holding company. The second-largest publicly traded company by market capitalization and the second largest company as measured by revenue in India Insta Worldwide Group is a leading point of contact solutions provider for experiential marketing spaces. We understand brands because of our 4000+ clientele globally which include industry specific market leaders. Our strong presence is marked by our state of art facilities, manufacturing offices in 7 Indian metros and a network of trusted vendors across India. We’re a global player for International Shows with 100% owned subsidiaries and manufacturing units in USA, Europe and the MENA region. The Insta Advantage: www.insta-group.com © All material in this publication is the sole property of Insta Worldwide Group. Editorial Content Courtesy: Insta Exhibitions Pvt. Ltd. (Mumbai)