Reliance Steel & Aluminum Co.
Feralloy Corporation
Divisions
Midwest DivisionPortage, IN
Southern DivisionDecatur, AL
St. Louis DivisionGranite City, IL
Western DivisionStockton, CA
Charleston DivisionHuger, SC
Joint Ventures
Feralloy Processing Co.Portage, IN
51% Feralloy/49% USS
Indiana Pickling & Processing Co.Portage, IN
56% Feralloy 44% Signode
Acero PrimeSan Luis Potosi, MexicoRamos Arizpe, Mexico
Toluca, Mexico40% Feralloy
40% USSE20% Mitsui Steel Holdings, Inc.
Oregon Feralloy PartnersPortland, OR40% Feralloy
60% Oregon Steel Mills Processing
Feralloy CorporationOrganization Chart
President & COOCarlos Rodriguez-Borjas
National Accounts & Marketing Steering CommitteePaul J. Cusumano
Chairman
Executive AssistantKathleen C. Rubin
General ManagerDomestic Joint Ventures
Paul Abernethy
Oregon Feralloy Partners
Feralloy Processing Co.
Indiana Pickling & Processing Co.
Vice President & CFOFinance & Accounting
Jack D. Love
Human Resources ManagerKathy J. Prazenka
IT DirectorKen Lyttek
Credit ManagerMike Borzych
Network/Comms. ManagerGary Willis
Financial Reporting ManagerRandy Arneson
DirectorQuality
Steve V. Milanoski
Vice President & General ManagerMidwest Region
John A. Hirt
Vice President & General ManagerWestern Division
Mark L. Dehl
General ManagerCharleston DivisionPaul J. Cusumano
General MangerDecatur DivisionJeffrey B. Diener
General ManagerAcero Prime
Arturo Marroquin
Project Engineer &Safety Director
Kurt Klukas
Joint Ventures
Feralloy Corp. – 51%United States Steel – 49%
Feralloy Corp. – 56%Signode Corp. – 44%
Feralloy Corp. – 40%Oregon Steel Mills – 60% Feralloy Corp. – 40%
United States Steel Export – 40%Mitsui Steel Holdings, Inc. – 20%
Midwest DivisionPortage, IN
Southern DivisionDecatur, AL
St. Louis DivisionGranite City, IL
Western DivisionStockton, CA
Charleston DivisionHuger, SC
Feralloy CorporationDivisions
Feralloy CorporationHistory
1954….One Chicago slitting line
Today….12 state-of-the-art facilities,
strategically located throughout the United
States and Mexico, including:
• 12 slitting lines• 9 cut-to-length lines• 3 temper mills• 1 pickling line
57 Years of Continuous Growth…
Feralloy Corporation
Midwest Division – Portage, IN
Southern Division – Decatur, AL
Western Division – Stockton, CA
St. Louis Division – Granite City, IL (slitting only)
Charleston Division – Huger, SC
Midwest 1 Midwest 2 Midwest 1Southern 2 Southern 1 FPC (JV) 1St. Louis 3 Western 2 OFP (JV) 1Charleston 1 Charleston 1Western 2 FPC 1Acero Prime (JV) 3 OFP 1
Total 12 Total 8 Total 3
Slitting LinesCut-to-Length
LinesTemper PassEquipment
Feralloy CorporationProcessed Steel Sales
Feralloy Corporation
Feralloy Corporation’s goal is to differentiate itself through Quality & Service.
The bottom line – customer satisfaction – ALL THE TIME.
To monitor customer satisfaction….we ask our customers through a third party.
Survey results.
Customer SatisfactionKey Findings
Customer Satisfaction with Feralloy Corporation
92% of all respondents rated the company assatisfactory or better ( a score of 7 or more).
85% believe the company meets theirexpectations (scores of 8 or higher).
The score of 8.35 for attitude and responsiveness of the organization is excellent.
Customer SatisfactionKey Findings
Overall Satisfaction, Attitude, andResponsiveness of Organization
The overall satisfaction score of the organization is 8.28. This score indicates that as a whole the corporation is exceeding
customer expectations.
Customer expectations are being met in every attributeexcept price.
Customer SatisfactionAttribute Importance
Product quality
On-time delivery
Product availability
Product performance and reliability
Ability to respond to emergency customer situations
Inside Sales Availability/Responsiveness
The five attributes rated most important by Feralloy customers were:
Why Feralloy….Strengths
Long term mill relationships – domestic / international.
Consistent shareholder support.
Modern plant and equipment.
Nationwide and international presence.
Managing partner of 5 mill-related Joint Ventures.
Dedicated and highly-trained employee team.
Financially sound.
Why Feralloy….History
57 years…providing value-added products in the flat rolled distribution processing business.
Since 1954 grew from one plant in Chicago to 12 state-of-the-art facilities throughout the United States and Mexico.
Since 1988 developed five mill joint ventures.
Developed first international presence in Mexico.
Why Feralloy…. Quality Focused
To meet the quality demands of the marketplace, our plants are ISO 9001 certified.On-site quality managers at all locations.
Integrity maintained by purchasing to exact customer specifications.
Customer part review performed by Feralloy Quality Department in concert with sources.
Stringent quality criteria measured with each mill source.
Quality feedback to mill sources on a regular basis.
Why Feralloy….Delivery
Sophisticated systems used by Feralloy with NetSTAR available to customers to monitor delivery performance and status.
Delivery performance of our steel or yours is recognized as major service driver by the entire Feralloy team.
Plants strategically located to mill sources and consuming markets for uninterrupted flow of material.
Inventory programs that allow us to carry dedicated stock tailored to match customer usage.
Why Feralloy….Inventory Programs
Financial strength to support dedicated inventory requirements.
Feralloy plants are strategically located to minimize inbound freight.
55-year history of strong mill relationships.
Dedicated teams are skilled at monitoring your requirements to provide for uninterrupted shipments.
Feralloy’s Net STAR System provides customers with a real-time direct link to your inventory 24/7.
Why Feralloy….
Customer Communications – B2B
Feralloy’s system provides customers with real time direct link to
back office systems 24/7.
Functions
Invoice Retrieval
Order StatusPurchase Order Entry
Bill of Lading Retrieval
Customer Inventory StatusTest Report Retrieval
Catalog of Part Numbers & Specifications
Request for Quote
Reports
Functions
Automatically e-mail or fax Bills of Lading at time of
shipment.
Automatically e-mail or fax Test Reports at time of shipment.
Automatically e-mail or fax Invoices.
Why Feralloy….
Electronic Commerce (EDI)
Currently trading X.12 EDI data with all major mills, as well as trading
partnerships with many customers.
EDI Supported Transactions
Inventory HandoffOutbound chemistries & test reportsPurchase ordersInbound shipping noticesOutbound shipping noticesProduction notificationInvoicesPayments
Inbound chemistries & test reportsInbound shipping notices
Customers Mills
Why Feralloy….
Our Team is Dedicated To…
World Class Service…
With National Coverage…
In your Local Neighborhood
2002Opened Toluca serving the Automotive Industry
2000Expanded facility adding second slitter to serve wheel business and other
industries at San Luis Potosí.
Feralloy Corporation – MexicoJoint Venture with:
United States Steel International and Mitsui Steel Holdings, Inc.
International Presence
1999Began slitting operation at San Luis Potosí serving automotive and appliance.
2001Began operation of a second facility to provide storage for Class I product at
Ramos Arizpe near Saltillo “The Detroit of Mexico”
2004Expansion of Ramos Arizpe with additional slitter