Information Services Coverage 7 States, 1 Union Territory 49 Districts, 3 UT Districts 4 3 5 6 12 4 15 1 1 1 Right Kind of Information from the Right Source to the Right People at Right Time Managing content and communication media Knowledge / Service Seekers Farmers, Fisher Folk, Livestock owners, Micro- enterprenuers, Rural Youth, Students, Extension Officials, Patients, etc. Knowledge / Service Providers Universities, Research Institutes, Hospitals, Government Departments, Banks, Private players, etc. To be India’s best multi-channel quality information / knowledge provider on rural prosperity so rural communities enable them to take right decisions
Right Kind of Information from the Right Source to the Right People at Right Time. Multi-channel quality information / knowledge provider on rural prosperity so rural communities enable them to take right decisions...
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Information Services
Coverage 7 States, 1 Union Territory 49 Districts, 3 UT Districts
4 3
5
6
12
4 15
1
1
1
Right Kind of Information from the Right
Source to the Right People at Right Time
Managing content and communication media
Knowledge / Service Seekers
Farmers, Fisher Folk, Livestock owners, Micro-
enterprenuers, Rural Youth, Students, Extension
Officials, Patients, etc.
Knowledge / Service Providers Universities, Research Institutes, Hospitals,
Government Departments, Banks, Private players, etc.
To be India’s best multi-channel quality information / knowledge
provider on rural prosperity so rural communities enable them to take
right decisions
Target Audiences and Services
Target Audiences
Farmers
Marine Fisher Folk
Micro-entrepreneurs
Aquaculture Farmers
Rural Youth
Women and Adolescent Girls
NGOs
Government Missions / Projects –
Village Contacts or contact
persons
Panchayat Leaders
Services
Agriculture Horticulture
Floriculture Marine Fisheries
Aquaculture Health
Education Employment
Early Warning/ Disaster Preparedness
Government Schemes / Entitlements
Rural Banks Schemes / Services
Panchayat Governance
Livestock
Disaster Preparedness and Pre and Post Management
Process
o Identifying same set of livelihood patterns / networks – Geographic locations
o Identifying information and training needs
o Conducting needs assessment and cross check the information and training needs
o Developing season / thematic based advisories dissemination plan
o Networking and Partnership with knowledge providers based on content dissemination plan
o Networking and Partnership with grassroots networks
o Conducting programmes using different communication media
o Documenting daily report, programme reports, programme questions and answers, media
coverage, help line questions and answers, programme outputs – audio / video / text
o Following-ups help line calls and programme participants suggestions
o Analyzing – Call listen rate, help line calls, programme queries, participants locations –
livelihood patterns – usage pattern of RF IS services, performance of each district / State
o Collecting case studies, feedback and partners opinions