Reliance

A Reliance Capital company

PRESENTED BY :-ABHISHEK - 02SONAM – 54ANISHA – 06RICHA – 29ANUJ - 63

INSURANCE

Insurance provides financial protection against a loss arising out of happening of an uncertain event. A Person can avail this protection by paying premium to an insurance company. 

TYPES OF INSURANCE…… General Insurance Life Insurance

• Reliance Capital is a part of the Reliance Anil Dhirubhai Ambani Group.•3rd largest private player •Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years; from 1.9% in

2005-06 to 10.26% in 2009 -10

RLIC has achieved a growth rate of 21% while the private industry has

grown at 13%

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy

count in 2009-10

70.4

15.6

2.6

2.01

1.810.6

1.361.20.90.720.510.370.21

LICICICI PRUBIRLA SUNBAJAJ ALLIANZSBIRELIANCEHDFCTATA AIGMAX NEWAVIVAOM KOTAKING VYASAMET LIFE

Contradiction between IRDA and SEBIGovernment Rules and Regulations

InflationIncome of the FamilyMarket Condition (Equity and Debt)Taxation

Changing Life StyleChanging Attitude of the SocietyChange in the Perception of the Society

Changes in the Medical TreatmentWorld of Computerization

Michael Porter Five Force Model

Reliance Capital is our own company which provides us our equity

No. of other Substitutes companies present in the Market

Up coming Companies in the market with new Products and Latest Technologies.

No. of other substitutes available in the market e.g LIC

No. of Competitors Present in the market

• Brand Name• Strong solvency & financial

stability.• Private placement of Rs. 10,000

crs worth of securities with RBI• 3rd largest private player in a

span of just 4 years • Fastest to reach the 5

million policy mark • 1145 branches 1,95,000

Advisors and over 16,000 employees

•Newly Established Company•No Foreign Partner bringing in FDI•Lack of Advertising•Sudden expansion increased operations and administration expenses due to which losses incurred.•All Inner Facts known to family member/Brother Mukesh Ambani

•Vast untapped market •De-Tariff by IRDA.•Customers needs growing with change in society•Premium Collection Growing

•Fierce Competition•Already EstablishedStrong Public Players•New EntrantsForeign Giants with large pockets•Strong Tie-ups by competitors

ST Avoiding Threats strategyUse Support from other Reliance setups for better Penetration in market and search for suitable Tie-ups

WT Avoid and Overcome StrategyKeep a lookout for a suitable partner as FDI allowed increases

WO Overcoming Weakness Strategy•Establish More Presence•Effective Advertising

SO Advancement strategy•Foray into Rural Segment& Micro Insurance•Improved Customer Service and Claim Settlement

STRENGTHS•Brand

•Strong solvency & financial stability.

•Growing

WEAKNESS

•Newly Established Company•Lack of Advertising•No FDI backing

OPPURTUNITY•Vast untapped market.•De-Tariff by IRDA.•Premium Collection Growing.

THREATS•New Entrants ,Foreign Giants entering Market.•Already EstablishedStrong Public Players.•TieUps by competitors

Demographic•Focus on growing share in Metropolitans and Tier 1 Cities•Focus on developing Share in Tier 2 and Tier 3 Cities

Lifestyle•Better Customer Service•Better investment and returns

Income• < 1,00,000•1,00,000-5,00,000•5,00,000 >

Age•Married and starting a Family•Middle Age•Retirement

INFOSYS WIN THE FLAT WORLD

HOW Do WE GET THERE?STEP - 3

8 p’s of marketing mix

8 8 p’sp’s

PRODUCT

General InsuranceMotor InsuranceHelp Wife Policy Home protector PolicyShop Keeper PolicyMarine PolicyFire PolicyCar Insurance Student Medical InsuranceTravel Insurance

ULIP ( Unit Link Insurance Policy) Endowment Plan Health Insurance Protection plan Saving and Investment plan Retirement Plan Child Plan Health + Wealth Plan

PRODUCT ( Contd.)

Reliance Life Insurance Products

PLACEALREADY DONE:-HIGH COVERAGE IN SOUTH INDIA

METROPOLITIAN CITIES

•FUTURE PLANS:- TO COVER SUB URBAN INDIA AND RURAL INDIA•WIDE EXPANSION OF 1200 TO 1500 STORES

PRICE Pricing is done on the basis of case to

case bases. Low Cost Low Risk Product For Rural Market and Micro Finance Interest charged for defaulting the payment of premium and credit facility. Commission charged for under writing and consulting activities. Our pricing of the premier rate under life insurance are effected by–

MortalityExpensesInterest

De tariff by IRDA will bring more competition

PROMOTION•For Rural and Suburban market we want to use Street shows and play as tool to promote our Brand and increase awareness•For Urban markets we will use help and resources our other companies to increase market depth and reach•Mobinsure already in place•We will not Hard sell our product but instead have a Policy of subtle persuasion for which even our agents will be trained•Use of Media and Entertainment industry to highlight our Salient Features

PEOPLE & PROCESS

CEO

COO

CHANNEL HEADS

REGIONAL HEADS

REGIONAL HEADS

REGIONAL HEADS

BRANCH MANAGERS

BRANCH MANAGERS

BRANCH MANAGERS

SALES MANAGER

SALES MANGER

SALES MANAGER

AGENT

AGENT

AGENT

AGENT

AGENT

AGENT

AGENT

AGENT

AGENT

PEOPLE & PROCESS

Claim Settlement Speedy and Efficient

Focus on Agents as they are single most important part of process by effective training

One Stop Shop for customer at our Super stores

Well Trained Agent with Fully equipped Comprehensive Information Broachers at standby to respond at early notice

Sales Manager with full Local Knowledge and depth of market

Physical EvidencePhysical Evidence•All Branches and Regional Offices are connected with Network and MIS System•We have been Awarded ISO 9001:2000 Process Rating•Claim Process Also Streamlined•One Stop shops- SUPER STORES•New upcoming offices in116 Cities•Customer Care centers all over different Regions

PRODUCTIVITY