Top Banner
a systematic way to lter and scale social actions for B2B lead generation
17
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Relevante customer brief june

a systematic way to filter and scale social actions for B2B lead generation

Page 2: Relevante customer brief june

B2B SALES IS NOW SOCIAL

Get in touch with someone is not anymore

a problem

Page 3: Relevante customer brief june

Cold calling only has a 2.5% success rate (Keller Research Center)

78% of salespeople using social media perform better than their peers (Forbes)

Page 4: Relevante customer brief june

SOCIAL MEDIA≈TIMEbut..

get the attention is more a problem than ever ¡

Page 5: Relevante customer brief june

≈SAVE TIME MORE SALES

you need a systematic approach to filter and scale interactions with your target

Page 6: Relevante customer brief june
Page 7: Relevante customer brief june

PEOPLE´s ACTIVITY (comment , a like ..) first segmentation by INTEREST

1 FILTER who is already interested ..so

lution

your interest

Page 8: Relevante customer brief june

2 FOCUS on the right social profiles

snapshoot from profile and activity

decide if the prospect is worth your time to nurture

solut

ion

Page 9: Relevante customer brief june

3

A funnel of action oriented cards by stage

ENGAGE at scale to get NOTICED

Taps Comment Connect Message

solut

ion

Page 10: Relevante customer brief june
Page 11: Relevante customer brief june

search prospect and contacts in the app...

USE CASE - TOUR

Page 12: Relevante customer brief june

or find them yourselft and add them fo r follow up via the broswser extension...

Page 13: Relevante customer brief june
Page 14: Relevante customer brief june
Page 15: Relevante customer brief june
Page 16: Relevante customer brief june
Page 17: Relevante customer brief june

tap for leads