Relevancy Wins. Everything Else is TL;DR.

RELEVANCY WINS. EVERYTHING ELSE IS TL;DR.

URBAN DICTIONARYLiterally, "Too long; didn't read"

Said whenever a nerd makes a post that is too long to bother reading.

TL;DR

PERSONALIZATION

Personalization is a data and analytics driven strategy for marketing to individuals based on their individual preferences, personality and other behaviors. When we’ve personalized successfully, marketing is relevant to the consumer and produces measurable results.

MASS MARKETING

PERSONALIZATION

Data is the key to personalization.

Human data is the key to perfect

personalization.

SOURCES: Future Foundation Millenials Study, 2014SDL Millenials Study, 2014Millenial Central Study (Females only), 2014Nielsen: http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of-generation-y-owns-smartphones.html

MILLENIALS <3 THEIR DEVICES

HUMAN DATA LANDSCAPE

WEARABLE & ACTIVITY APPS USAGEAMONG MILLENIALS

WEARABLE & ACTIVITY APPS USAGEAMONG MILLENIALS

SOURCES:Business Insider: http://www.businessinsider.com/the-wearable-computing-market-report-2014-10CNET: http://www.cnet.com/news/apple-watch-poised-to-overtake-fitbit-in-wearables-shipments/IDC: http://www.idc.com/getdoc.jsp?containerId=prUS25519615

THE RISE OF WEARABLES

FAST FACT

Wearable users are willing to share personal data – if they get something in return.

75% of US fitness tracker users were somewhat to extremely comfortable sharing their personal data if it meant ads would be more personalized

The explosion of wearable devices was clearly led by fitness bands, which until recently commanded prices that provided comfortable margins, but those days are changing.

The price of these fitness bands have come down so significantly in some markets that smartphone OEMs are now bundling them with smartphones at little cost. Meanwhile, the market is quickly shifting toward higher-priced devices that offer greater functionality.

““

RYAN REITH, Program DirectorIDC's Worldwide Quarterly Device Trackers

BIGGEST DRIVERS OF INCREASED DATA MARKETING

SOURCES:GlobalDMA/Winterberry Group, Global Review of Data-Driven Marketing and Advertising

DATA-DRIVEN MARKETINGIS ALL THE MARKETING

53% A need to be more customer-centric

49%Maximize effectiveness/efficiency of marketing

investments33% Gain more

knowledge of customers/prospects 24%The growing

availability of audience data

20% A need to align with digital consumer preferences

SOURCES:GlobalDMA/Winterberry Group, Global Review of Data-Driven Marketing and Advertising

DATA-DRIVEN MARKETINGIS ALL THE MARKETING

WHERE DATA EFFORTS ARE BEING FOCUSED

Targeting of offers, messages and content

69%

Data-driven strategy or product development

52% Customer experience optimization

49%Audience analytics/measurement

44% Predictive analytics

44%

TOP DATA MARKETING PRIORITIESCustom messages and personalized customer experiences

66%Acquire big data analytical skills to leverage insights

40% Customer acquisition and retention

36% Improve efficiency

36%

HOW DO YOU CURRENTLYLEARN ABOUT CONSUMERS

WHAT DO YOU LEARN WITHHUMAN DATA

HUMAN DATA HELPS YOUFIND YOUR MOST LOYAL CUSTOMERS

50,000 households in Cincinnati buy Clif Bars

25% of those lead Highly Active

Lifestylesand will buy more Clif Bars than the other subsets

HUMAN DATA INTELLIGENCE

THE CONSUMER EXPERIENCE

CONSUMER REDEEMS REWARDS

CONSUMER OPTS IN

THROUGH DIGITAL TOUCH POINT

CONSUMER EARNS POINTS

TOWARDS REWARDS

1 2 3

TURN INSIGHTS INTO ACTIONS

THE MARKETER EXPERIENCE

GET THE DATA DERIVE INSIGHTS FROM

HUMAN DATA INTELLIGENCE

1 2 3

THROUGH EMAIL MARKETING

INSIDE ALOYALTY APP

THROUGH AFACEBOOK APP