#RelateLive Christine Todorovich frog @frogdesign Principal Design Director
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#RelateLive
Christine Todorovichfrog
@frogdesign
Principal Design Director
Alice: How long is forever? White Rabbit: Sometimes, just one second.
ALICE IN WONDERLAND
2007 2015 2008 2009 2010 2011 2012 2013 2014 2016 2017
5,000 years 5,000 years
=
The more change we experience, the slower we experience time.
=
5,000 years (almost no change)
10 years (constant change)
I think we’ve been here before… kind of.
Now, today.
When we shifted to mobile, we shifted to movement.
The Illusion of Life: 12 Principles of Animation Adapted by Vincenzo Lodigiani From early Disney animators Ollie Johnston and Frank Thomas
Nimbus Berndnaut Smilde
#latergram
new image, hate this image
Hyperrealtime
5,000 years (almost no change)
10 years (constant change)
=
“Lately I’ve been experiencing a new temporal sensation… It’s this: until recently,
the future was always something out there up ahead of us, something to anticipate or dread,
but it was always away from the present.” DOUGLAS COUPLAND
Interactive experiences always play out over time.
The rate of innovation is impacting our
experience of time.
Time has become a key part of how we innovate
and communicate.
What is real time?
Hyperreality
Hyperrealtime
line shape form
texture color space
line shape form
texture color space time
“Form follows emotion.” HARTMUT ESSLINGER
line shape form
texture color space time
sound data
7 Provocations
Design for flow (instead of screens).
1/7
then now
Create a language of time for your product/service/experience.
2/7
Give people perspective by orienting them in time.
3/7
Transform the waiting experience by showing the future.
4/7
Make time a core part of your value proposition.
5/7
Use immediacy to form connections with customers.
6/7
Meet your customers not just where they are, but when they are.
7/7
“It’s not a thing that lends significance to a moment, it’s a moment that lends
significance to things.” ABRAHAM JOSHUA HESCHEL
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