REINVENTION The REVIVAL Weekend

REINVENTIONREVIVAL

a d v a n c e d o 2 i t r a c k

2 0 1 1 A N N U A L C O N F E R E N C E

The

Weekend

Anytime Fitness GOALS

1. Become a More Member-Centric Brand

2. Increase the Financial Growth of Every Club

3. Deliver Culture

EXPECTATIONS

• Communication

• Be positive and stay engaged

• Cooperation

• It is essential to see your club as an individual!

TIMELINE

13-Months

• Introduction Call (c2i)

• Receive Reinvention Packet

12-months

• Compliance Shop Ordered

9-Months

• Review of Compliance Shop Results (c2i)

• Game Plan Discussion (c2i)

� Request Intake

� Reinvention Layout/Design

TIMELINE

8-Months (210 days before your expiration date)

• Intent to Renew Form

6-Months

• Receive & Review Franchise Agreement

3-Months

• Receive Renewal Documents

1-Month

• Sign & Send Renewal Documents to AF, LLC

� Include $500 Renewal Fee

• Renewal Details Finalized

• Reinvention is a go!

THE IMPORTANCE OF REINVENTION

CONSTRUCTION

• Good Intake = Good Output

• Where to get a drawing?

• Reinvention Layout

• Bids

RENEGOTIATION

• Lease Date vs. Reinvention Date

• Initial Build Out vs. Reinvention

• “Working” Your Landlord

• Corporate Tools

� Landlord Letter

� Contractor Design Book

� Negotiation FAQ

� Franchise Real Estate

RELOCATION

• NewSpaceBenefits

• Build-out (TI allowance)

• Rent Abatement

• The “WOW” Factor

• Double “WOW”

� Look at your member draw

� Lost an anchor

� New space in front of you

� Visibility, accessibility, and marketplace

MARKET RESEARCH

• Utilize FRE

• Compare Local Markets

• Verify Current Market Rates

• Prepare. Prepare, Prepare

FINANCING OPTIONS

Tim Smith, Director of Financing

[email protected]

THE EVENT

Re-Build

• Contractors, Ordering Materials,

and Moving Equipment

Relay

• Inform Members

Recharge

• Staff & Pricing

Re-Open

• VIP Party & Grand Re-Opening

Re-Market

CONTACT

Missy Junker, c2i (Base Camp 4)

[email protected]

Paul Bosneag, c2i (Base Camp 4)

[email protected]

Tracy Lefebvre, s2i (Base Camp 4)

[email protected]

Trevor Hills, s2i (Base Camp 4)

[email protected]