Reinventing customer experience in restaurants and food service

With mobile

Reinventing customer experience in restaurants and food service

Great marketing now starts with the customer

The future of marketing is customer-‐centered and personalized

“The age of the customer”

“The ‘power to the people’ phenomenon is displacing brand-‐centric strategies in favor of buyer-‐driven everything.”– Gartner Inc., Dec 2013

Engage customers with mobile

The Challenge for Restaurants

Just seven retailers earned average app quality scores of 67 or greater with more than 4,000 user reviews

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Fanatics (﴾92)﴿ Domino’s Pizza (﴾85)﴿ Groupon (﴾82)﴿ HauteLook (﴾69)﴿ Overstock.com (﴾68)﴿ REI (﴾68)﴿ CVS Health (﴾67)﴿

have 1 or 2 dinning apps installed60%

And they know what they want

real-time deals& discounts

special deals & promo codes

loyalty programs in-app ordering

Your customers their smartphones

Mobile app users order more often than web users

35%More orders

The personalization opportunity

36% 45% 79% 88%more likely to use restaurant tech than 2 years ago

say tech makes interactions more fun

say restaurant tech increases convenience

who research online take action the same day (55% within an hour)

GO!

MobileLoyalty

Rewarding purchases is just the starting point

Beyond the smartphonean introduction tothe internet of things

Close the loop; connect PoS

The rise of proximity tech

Loyalty card scansWiFi Geolocation

It’s not all about phonesAs tech becomes more advanced, we can start to personalize experiences in really cool ways.

Ordering

Improving service

Improving service

Conclusion

Questions?

Find out more: www.plexure.com