COLLABORATIVE HACKATHONS (a story about reinventing your creative process)
COLLABORATIVE HACKATHONS(a����������� ������������������ story����������� ������������������ about����������� ������������������ reinventing����������� ������������������ your����������� ������������������ creative����������� ������������������ process)
Graham NorthStrategy DirectorGoodby Silverstein & Partners
Are you a genius?
The lone genius is a myth.
Searching the phrase “the man who invented” on Amazon finds
2,530 books
“First and foremost, creativity is a collaborative process. Innovation comes from teams more often than from the
lightbulb moments of lone geniuses. This was true of every era of creative ferment... But to an even greater
extent, this has been true of the digital age.”
WALTER ISAACSONThe Innovators
Ideas are networks.
PROBLEM
ART COPYPROBLEM
ART COPY
CODE
STRATEGY CLIENT
ACCOUNT
PROBLEM
INTERIORDECORATING
ART COPY
CODE
STRATEGY CLIENT
ACCOUNT
EVERY MARIOGAME EVER
PROBLEM
BURPINGTHE
ALPHABET
HORRORMOVIES
KNITTING WHILE
READING
ITALIANFOOD
REDDITAMAs
LAUGHING YOGA
GITHUB
CATVIDEOS
SWAHILI
BURNINGMAN
CONSCIOUSHIP-HOP
SALVADOREDALI
RACCOONS
HORS D’OEUVRES
ABOVE-GROUNDSWIMMING
POOLS
POETRY
DAVECHAPPELLE
COFFEE
MIDDLEEASTERNPOLITICS
SLEEP
BLUE JAYS
DIABETES
WESTERNS
LOW-CARBBEER
MOM
ART
INTERIORDECORATING
ART COPY
CODE
STRATEGY CLIENT
ACCOUNT
EVERY MARIOGAME EVER
PROBLEM
BURPINGTHE
ALPHABET
HORRORMOVIES
KNITTING WHILE
READING
YACHTING
REDDITAMAs
LAUGHING YOGA
GITHUB
CATVIDEOS
SWAHILI
BURNINGMAN
CONSCIOUSHIP-HOP
SALVADOREDALI
RACCOONS
HORS D’OEUVRES
ABOVE-GROUNDSWIMMING
POOLS
POETRY
DAVECHAPPELLE
COFFEE
MIDDLEEASTERNPOLITICS
SLEEP
BLUE JAYS
DIABETES
WESTERNS
LOW-CARBBEER
MOM
ART
Collaborative Hackathons
MUTUAL EMPATHY
COLLECTIVE OWNERSHIP
DIVERGENT THINKING
A tiny experiment
6 26funded startups
gs&pteams
days to launch a new brand
WHAT IS BRAND CAMP?
A much bigger experiment
Let’s try something new.
Let’s tinker with the untraditional.
Let’s experiment and blow shit up.
Let’s try some things that might fail.
CISCOLABS
“This was the best day of my career.”
KATHLEEN WATSONSenior Manager of Global Advertising, Cisco
A “holy fuck, we’re really doing this” experiment
NEW BUSINESS
NEW NEW BUSINESS
MON TUES TUES WEDWED MONTHURS FRI SAT SUN
STRATEGIC PREP
HACK
CREATIVE REFINEMENT
3 days
1 day
5 days
FINAL
1 day
A few lessons
1
Get the right people in the room.
2
Demand firm time commitments.
3
Ditch your job titlesat the door.
4
Drive with objectives,not agendas.
5
Do your homework.
Are you a genius?
We can be genius.