Created By Jenny May Intended for Undergraduate Students
Nov 28, 2014
Created By Jenny May
Intended for Undergraduate Students
Increases the likelihood of a behavior occurring
Positive=Present Desired
Study hard, you will get an A!
An A reinforces the behavior of studying
“Finish dinner and you can have dessert!”
Dessert reinforces the behavior (eating dinner)
Decrease the likelihood of a behavior
“Time out for hitting!”
The behavior (hitting) is punished by (time out)
“Because you skipped school, you have a detention.”
The behavior (skipping school) is punished (detention).
You are given a ticket for speeding.
You get a tax break for charitable contributions.