Reimagining & transforming the digital travelling experience / Sneha Khullar

Reimagining & transforming the digital travelling experience

Sneha Khullar, UX Lead, Ryanair

Ryanair founded1985

First low fare airlines1995

Be ready to go wrong

Opportunity in disaster

1 2 3Always keep

going

1

New website launch1

DelightfulEasy to use Transparent

Right CUSTOMER

Right PRODUCT

Right TIME

2

Agile

Quick releases

Cross-functional teams

Self-Organising

Scaling Design & Development

3

Paris / Brussels attacks, Air Traffic Controllers Strikes

Over 50% flights cancelled

1000s of people effected

Flight disruption customer experience

CommunicationLive refunds Staff training

NOT a start-up…

Always keep going

Be ready to go wrong

Opportunity in disaster

1 2 3

Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better

- Samuel Beckett

Thanks!

@snehakhullar