Regional Radio Guideregionalmediaworks.com.au/www/img/Regional Mediaworks Radio... · Regional Radio Guide. ... Gosford 297,423 2GO 107.7 FM, SEA 101.3 FM & STAR 104.5 FM ... Carnarvon

Regional Radio Guide

In regional Australia there are around 217 commercial radio stations servicing a potential audience of over 9.7 million people.

Regional Australians use radio to keep them both entertained and informed, as regional radio is a vital and integral part of each local community.

From big cities like the Gold Coast, Newcastle and Hobart to strong regional centres such as Dubbo, Mount Isa and Swan Hill, regional radio is there, providing a localised message that’s immediate and targeted.

Some of the country’s fastest growing populations are in areas covered by regional radio, due to the more attractive lifestyle and lower cost of living on offer, and advertisers can easily connect with these lucrative markets by using regional radio.

Did You Know Regional Radio:

• Markets represent 45% of the Australian population• Gives clients an opportunity to leverage loyalty and localism • Delivers affluent consumers with a high disposable income

Regional Radio Key Facts

www.regionalmediaworks.com.au

SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data

Australian Radio Market Population Potentials

Regional Radio Potential Reach

Regional Australia makes up close to half of the total radio market population in Australia. In NSW/ACT the regional radio market is bigger than Sydney, while regional QLD boasts a larger potential audience than Brisbane.

Advertisers can’t afford to miss out on this large audience.

The Power of Regional Mediaworks

Regional Mediaworks represents the largest network of radio stations in the country, with more than 120 stations Australia wide. Committed to raising the profile of regional radio by providing agencies and clients with solutions that work, Regional Mediaworks is the only regional radio representation company that services national advertisers, agencies and their clients in Sydney, Melbourne, Brisbane, Perth and Adelaide.

With two key radio brands: Local Works (targeting the 35+ demographic) and The Hit Music Network (targeting the under 40 demographic) Regional Mediaworks has you covered.Total People Potential

Metro = 55%Regional = 45%

38333700

2569

1796

1445

1158

535 490 443 141

1700

3623

RegNSW/ACT

SYD MEL RegQLD

BRIS RegVIC

PER ADEL RegWA

TAS RegSA

NTMetropolitan Radio Markets

VS.Regional Radio Markets

HitMusic

LocalWorks

Vega

Today

Fairfax

Nova

Mix

Classic Hits

Triple M

Total People (000’s) by Radio Market

SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data

NSW MarketTotal Ppl Potential

Commercial Radio Stations

Armidale 33,005 2AD & FM 100.3

Bathurst 45,382 2BS & B-ROCK 99.3 FM

Bega 68,267 2EC & POWER 102.5 & 104.3 FM

Broken Hill 19,556 2BH & HILL 106.9 FM

Campbelltown 223,311 c91.3 FM

Canberra 371,957 2CC, 2CA, MIX 106.3 FM & FM 104.7

Coffs Harbour 75,375 2HC, 2CS 106.3 FM, STAR 105.5 FM

Cooma 19,577 2XL & SNOW 97.7 FM

Deniliquin 53,429 2QN & 102.5 FM

Dubbo 64,263 2DU, ZOO 92.7 FM & STAR 93.5 FM

Gosford 297,423 2GO 107.7 FM, SEA 101.3 FM & STAR 104.5 FM

Goulburn 39,255 2GN & EAGLE 93.5 FM

Grafton 50,190 2GF & FM 104.7

Griffith 62,080 2RG & STAR 99.7 FM

Gunnedah 36,485 2MO & TRIPLE G 97.5 FM

Inverell 31,044 2NZ & GEM 95.1 FM

Lismore 136,835 2LM 900 & ZZZ 100.9 FM

Lithgow 74,031 2LT & 107.9 FM

Moree 39,072 2VM & NOW 98.3 FM

Mudgee 18,322 2MG & REAL 93.1 FM

Muswellbrook 48,843 2NM & POWER 98.1 FM

Newcastle 522,265 2HD, NEW 105.3 FM, KOFM 102.9 & NXFM 106.9

Nowra 149,075 2ST & POWER 94.9 FM

Orange 67,000 2GZ 105.1 FM, STAR 105.9 FM & RADIO 1089 AM

New South Wales

Bega/Batemans BayCoomaCanberraNowra

WollongongCampbelltown

Gosford PenrithDeniliquin

Wagga Wagga

Griffith

Albury

Broken Hill

Tweed CoastLismore

GraftonCoffs Harbour

Rebel NSW

DubboOrange

Parkes

Goulburn

Young

Gunnedah

Mudgee

LithgowBathurst

Newcastle

Armidale

Port MacquarieTamworth

TareeBreeze NSW Muswellbrook

Moree Inverell

Rebel Border Ranges/ Breeze QLD

Parkes 29,758 2PK & ROK 95.5 & 90.5 FM

Penrith 279,582 THE EDGE 96.ONE FM

Port Macquarie 111,050 2MC 100.7 & 106.7 FM, STAR 102.3 & 105.1 FM & RADIO 531 AM & 93.5 FM

Tamworth 61,813 2TM & FM 92.9

Taree 70,563 2RE 1557 AM, 100.3 & 100.1 FM & MAX 107.3 FM

Tweed Coast 206,492 RADIO 97 972 AM, 104.1 FM & 103.5 FM

Wagga Wagga 99,582 2WG & STAR 93.1 FM

Wollongong 263,573 i98 FM 98.1 & WAVE 96.5 FM

Young 42,116 2LF & ROCCY 93.9 FM

Overlap in Radio Coverage Area

Radio Licence Area Coverage

Capital City

SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census DataRadio Coverage Area is an estimation only

For information on station sales representation please visit www.regionalmediaworks.com.au

QLD MarketTotal Ppl Potential

Commercial Radio Stations

Bundaberg 73,774 4BU, HITZ 93.9 FM & SEA 93.1 FM

Cairns 140,745 4CA 846 AM, ZINC 102.7 FM, SEA 99.5 FM & HOT 103.5 FM

Charleville 8,065 4VL & TRIPLE CCC 101.7 FM

Charters Towers 12,025 4GC & HOT 95.9 FM

Emerald 43,104 ZINC 4HI & HOT 94.7 FM

Gold Coast 470,009 GOLD 92.5 FM, SEA 90.9 FM & HOT TOMATO 102.9 FM

Gympie/Noosa 112,454 ZINC 96.1 FM & 4GY 558 AM & 107.1 FM

Innisfail 30,614 4KZ & KOOL FM 98.3, 91.9 & 94.9

Ipswich 195,938 RIVER 94.9 FM

Kingaroy 47,386 1071 AM & CFM 89.1

Longreach 11,164 4LG & WEST 104.5 FM

Mackay 121,536 4MK 1026 AM, ZINC 101.9 FM, SEA 98.7 FM & HOT 100.3 FM

Mareeba 43,105 4AM & HOT 97.9 FM

Maryborough 81,305 MIX 103.5 FM & SEA 101.9 FM

Mt Isa 22,066 ZINC 666 4LM & HOT 102.5 FM

Remote QLD/NSW 192,429 BREEZE FM & REBEL FM

Rockhampton/Gladstone 160,614 4RO, ZINC 927, SEA 101.5 & 95.1 FM & HOT 107.9 & 93.5 FM

Roma 14,639 ZINC 4ZR & HOT 95.1 FM

Sunshine Coast 401,925 MIX 92.7 FM, SEA 91.9 FM & HOT 91.1 FM

Toowoomba 192,980 4GR, 4WK, 4AK & C FM 100.7, 91.9 & 97.5

Townsville 193,990 4TO 102.3 FM, HOT 103.1 FM, ZINC 100.7 FM & 106.3 FM

Queensland

Rebel Outback/Breeze QLD

Rebel Border Ranges/ Breeze QLD

Cairns

InnisfailMareeba

TownsvilleCharters Towers

Mount Isa

Longreach RockhamptonGladstone

Bundaberg

Mackay

Emerald

Rebel Wide Bay/Breeze QLD

Maryborough/Fraser CoastGympie/Noosa

Sunshine CoastBreeze/Rebel South Brisbane

Gold CoastToowoomba Ipswich

KingaroyRomaCharleville

Rebel Western Downs/Breeze QLD

Overlap in Radio Coverage Area

Radio Licence Area Coverage

Capital CitySOURCE: Australian Bureau of Statistics - 2006 Radio Market Census DataRadio Coverage Area is an estimation only

For information on station sales representation please visit www.regionalmediaworks.com.au

Bega/Batemans BayCoomaCanberraNowra

WollongongCampbelltown

Gosford PenrithDeniliquin

Wagga Wagga

Griffith

Albury

Broken Hill

Tweed CoastLismore

GraftonCoffs Harbour

Rebel NSW

DubboOrange

Parkes

Goulburn

Young

Gunnedah

Mudgee

LithgowBathurst

Newcastle

Armidale

Port MacquarieTamworth

TareeBreeze NSW Muswellbrook

Moree Inverell

Rebel Outback/Breeze QLD

Rebel Border Ranges/ Breeze QLD

Cairns

InnisfailMareeba

TownsvilleCharters Towers

Mount Isa

Longreach RockhamptonGladstone

Bundaberg

Mackay

Emerald

Rebel Wide Bay/Breeze QLD

Maryborough/Fraser CoastGympie/Noosa

Sunshine CoastBreeze/Rebel South Brisbane

Gold CoastToowoomba Ipswich

KingaroyRomaCharleville

Rebel Western Downs/Breeze QLD

Collie

Broome

Port HedlandKarratha

Remote WA

Carnarvon

Geraldton

NorthamKalgoorlie

Esperance

AlbanyBridgetown

BusseltonBunbury

Mandurah

Katanning

Narrogin

Merredin

West Coast(Queenstown)

Hobart

Launceston

ScottsdaleBurnie

Devonport

Murray Bridge

FlowBorder Mallee

Flow Woomera

Flow Roxby Downs

Flow Prominent HillFlow Coober Pedy

Flow Jabiru

Flow Barossa

Mount Gambier

Flow Kingston/RobeFlow Limestone CoastFlow Murray Mallee

Flow Kangaroo IslandFlow Nth & Sth Yorke Peninsula

Port Lincoln

Flow Wudinna

Flow Streaky Bay

Flow Ceduna

Port Augusta

Whyalla Port Pirie FlowMid North

Albury

Warrnambool

Mildura

Shepparton

Colac

Bendigo

Warragul Sale/Traralgon Hamilton

Horsham Flow Melbourne Mtns

Wangaratta Central Victoria

Ballarat

Geelong

Swan Hill

Darwin

Flow Tennant Creek

Alice Springs

Berri

Radio Coverage Area is an estimation only

Overlap in Radio Coverage Area

Radio Licence Area Coverage

Capital City

Regional Radio Coverage Map

VIC MarketTotal Ppl Potential

Commercial Radio Stations

Albury 123,118 2AY, THE RIVER 105.7 FM & STAR 104.9 FM

Ballarat 120,496 3BA 102.3 FM & POWER 103.1 FM

Bendigo 195,214 3BO 93.5 FM & STAR 91.9 FM

Central Victoria 148,692 Easy Mix 1071 AM & 98.3 FM

Colac 47,352 3CS & MIXX 106.3 FM

Geelong 362,231 BAY 93.9 FM & K-ROCK 95.5 FM

Hamilton 44,351 3HA & MIXX 88.9 FM

Horsham 58,640 3WM & MIXX 101.3, 98.5 & 94.5 FM

Mildura 57,021 3MA 97.9 FM, STAR 99.5 FM & Easy Mix 1467

Sale/Traralgon 125,086 GOLD 1242 & TRFM 99.5 & 99.9 FM

Shepparton 164,112 3SR 95.3 & 93.1 FM & STAR 96.9 FM

Swan Hill 42,821 3SH & MIXX 107.7 & 98.7 FM

Wangaratta 81,951 3NE & EDGE 102.1 FM

Warragul 199,778 3GG & STAR 94.3 & 97.9 FM

Warrnambool 52,515 3YB & COAST 95.3 FM

TAS MarketTotal Ppl Potential

Commercial Radio Stations

Burnie 59,364 7BU & SEA 101.7 FM

Devonport 66,109 7AD & SEA 107.7 FM

Hobart 229,038 HEART 107.3 FM, SEA 100.9 FM & HO FM 101.7

Launceston 113,948 89.3 LAFM & TOTE SPORT RADIO

Queenstown/West Coast 5,275 7XS 92.1 FM

Scottsdale 16,570 7SD & SEA 99.7 FM

Victoria & Tasmania

West Coast(Queenstown)

Hobart

Launceston

ScottsdaleBurnie

Devonport

Albury

Warrnambool

Mildura

Shepparton

Colac

Bendigo

Warragul Sale/Traralgon Hamilton

Horsham

Flow Melbourne Mtns

Wangaratta Central Victoria

Ballarat

Geelong

Swan Hill

Overlap in Radio Coverage Area

Radio Licence Area Coverage

Capital City

SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data Radio Coverage Area is an estimation onlyFor information on station sales representation please visit www.regionalmediaworks.com.au

SA MarketTotal Ppl Potential

Commercial Radio Stations

Mt Gambier 51,216 5SE & STAR 96.1 FM

Murray Bridge 90,629 5MU & POWER 98.7, 100.3 & 99.7 FM

Port Augusta/Port Pirie Whyalla (Spencer Gulf North)

99,237 5AU, 5CS & MAGIC 105.9 & 100.3 FM

Port Lincoln 26,213 5CC & MAGIC 89.9 FM

Remote SA/NT/VIC 141,969 FLOW FM

Riverland (Berri) 34,272 5RM & MAGIC 93.1 FM

NT MarketTotal Ppl Potential

Commercial Radio Stations

Alice Springs 27,015 8HA & SUN 96.9 FM

Darwin 114,669 MIX 104.9 FM & HOT 100 FM

South Australia & Northern Territory

Murray Bridge

Flow Border Mallee

Flow Woomera

Flow Roxby Downs

Flow Prominent HillFlow Coober Pedy

Flow Barossa

Mount Gambier

Flow Kingston/RobeFlow Limestone CoastFlow Murray Mallee

Flow Kangaroo IslandFlow Nth & Sth Yorke Peninsula

Port Lincoln

Flow Wudinna

Flow Streaky Bay

Flow Ceduna

Port Augusta

Whyalla Port Pirie

Berri

FlowMid North

Darwin

Flow Tennant Creek

Alice Springs

Flow Jabiru

Murray Bridge

Flow Border Mallee

Flow Woomera

Flow Roxby Downs

Flow Prominent HillFlow Coober Pedy

Flow Barossa

Mount Gambier

Flow Kingston/RobeFlow Limestone CoastFlow Murray Mallee

Flow Kangaroo IslandFlow Nth & Sth Yorke Peninsula

Port Lincoln

Flow Wudinna

Flow Streaky Bay

Flow Ceduna

Port Augusta

Whyalla Port Pirie

Berri

FlowMid North

Darwin

Flow Tennant Creek

Alice Springs

Flow Jabiru

Overlap in Radio Coverage Area

Radio Licence Area Coverage

Capital CitySOURCE: Australian Bureau of Statistics - 2006 Radio Market Census DataRadio Coverage Area is an estimation only

For information on station sales representation please visit www.regionalmediaworks.com.au

WA MarketTotal Ppl Potential

Commercial Radio Stations

Albany 40,006 6VA & HOT 106.5 FM

Bridgetown 14,085 6BY & HOT FM 95.7 & 100.5

Broome 13,078 BROOME SPIRIT 102.9 FM & BROOME WAFM 101.3

Bunbury/Busselton/Collie 122,911 6TZ, 756 AM, 6CI, HOT FM 95.7 & SPIRIT SOUTHWEST 621 AM

Carnarvon 7,133 CLASSIC HITS 666 AM & HOT HITS 99.7 FM

Esperance 17,436 6SE & HOT 102.3 FM

Geraldton 37,722 SPIRIT GERALDTON 98.1 FM & WAFM GERALDTON 96.5 FM

Kalgoorlie 32,848 6KG & HOT 97.9 FM

Karratha 16,408 6KA KARRATHA SPIRIT & KARRATHA WAFM 106

Katanning 15,000 6WB & HOT 94.9 FM

Mandurah 79,583 6MM & COAST FM 97.3

Merredin 14,268 6MD & HOT 105.1 FM

Narrogin 19,815 6NA & HOT 100.5 FM

Northam 28,705 6AM & HOT 96.5 FM

Port Hedland 11,855 6NW PORT HEDLAND SPIRIT & PORT HEDLAND WAFM 91.7

Remote WA 64,503 SPIRIT REMOTE & RED FM

Western Australia

Collie

Broome

Port HedlandKarratha

Remote WA

Carnarvon

Geraldton

NorthamKalgoorlie

Esperance

AlbanyBridgetown

BusseltonBunbury

Mandurah

Katanning

Narrogin

Merredin

Overlap in Radio Coverage Area

Radio Licence Area Coverage

Capital City

SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census DataFor information on station sales representation please visit www.regionalmediaworks.com.au

Radio Coverage Area is an estimation only

Affluent Consumers, Loyalty and Localism

Affluent Consumers

Regional market populations are increasing as they attract sea-changers and tree-changers in search of the more balanced and affordable lifestyle offered outside the major capitals. Regional cities and towns, particularly along the Queensland and New South Wales coasts, are among the fastest growing areas in Australia.

It is this lower cost of living and lower debt burden which underpins regional consumers prosperity. The average discretionary income of regional consumers is on par with the metropolitan average with shopping habits virtually identical.

Key areas of retail sales growth for regional markets include: - Home entertainment; household furnishing; takeaway & restaurants; house, hardware & garden; clothing & accessories; supermarkets; food & household supplies; entertainment & leisure; motor vehicles; gambling & gaming.

Loyalty and Localism

Highly regarded by listeners, regional radio stations provide communities with locally produced content that is immediately relevant to their daily lives. This loyal listener base offers stations the opportunity to be ideally placed to enhance a targeted advertising campaign through the support of live and local event coverage, local news, sports coverage and daily interviews on issues relating to their broadcast areas.

Clients can connect with their customers at a local level through advertising schedules, integrated content, outside broadcasts or promotional vehicles.

50% 60%

Metropolitan Markets Regional Markets

% Population Able To Spend(can save & buy whatever they want & can afford to spend on extras)

SOURCE: foreseechange April 2009

Regional Mediaworks can solve your regional radio advertising puzzle with just one phone call.

Sydney

Level 3, 170 Pacific Highway Greenwich NSW 2065 Tel 02 8437 9400 Fax 02 8437 9499

Melbourne

Level 2, 70 Park Street South Melbourne VIC 3205 Tel 03 9922 2000 Fax 03 9922 2199

Brisbane

Level 1, 80 Petrie Terrace Brisbane QLD 4000 Tel 07 3510 8700 Fax 07 3510 8799

Adelaide

78 Wellington Square North Adelaide SA 5006 Tel 08 8367 3700 Fax 03 8367 0725

Perth

Unit 16, 15 Rosslyn Street West Leederville WA 6007 Tel 08 9382 4566 Fax 08 9381 8901

www.regionalmediaworks.com.au

[email protected]

All information is correct at the time of printing and is subject to change.