Regional Executive Session 10.14.10

Team Northeast Ohio 2010 Regional Economic Session

October 14, 2010

Welcome

Chris ConnorChairman & CEO, Sherwin-Williams Co.

Chairman, Board of Trustees, Team Northeast Ohio

Meeting Objectives:Northeast Ohio Business Leadership:• Understands the importance of proactively

“selling” NEO• Feels confident in doing so• Leaves energized and ready to engage

companies in being ambassadors and pro-active participants

• Leave with tools you need to help the mission

Team NEO

Creating NEW JOBS NOWFor Northeast Ohio

video

Business Attraction Impacts Economy

• Impacts Lives, Businesses, Economy– 36 New Companies– 3200 New Jobs– $100M New Annual Payroll– $260M Regional Payroll Benefit

• Together, Can Double in 3 Years

Selling the Plus

Tom WaltermireChief Executive Officer,

Team Northeast Ohio

Interactive Session• Program Booklet• Turning

Technologies

Connection to Region

What Do We Love About the PLUS Region?

• What do you love most about the region? • What are the 2 best things about the

PLUS region for your business?

Selling the PLUS Region

We LOVE Northeast Ohio,

but do we SELL it?

How Often Have You Proactively “Sold” NEO to Out-of-State Investors?

1 2 3 4 5

20% 20% 20%20%20%

1. Once in my life

2. About once a year

3. About once a month

4. Every day to suppliers and customers

5. Never have

What Would Help You Sell More?

1 2 3 4 5 6 7

14% 14% 14% 14%14%14%14%

1. Need the Facts/Pitch

2. Need More Confidence in the “Product”

3. Need to Know Which Businesses Best Fit in NEO

4. Need to Know What to do if Someone says “Yes”

5. All of the above

6. Other?

7. Nothing: Not my job

The Plus RegionValue Proposition

Wallet Cards:• Value Proposition• Team NEO

Contact Info• Plus Pins

Unparalleled Access to N. American Markets

The Plus region is within 500 Miles of:• 49% of US Manufacturing Employment• 44% of US Households• 42% of US Population• 46% of US Earnings

2 Million Talented Workers with Increasing Educational Attainment

Large Talent Pool:29 Colleges/Universities

•190,000 students currently•26,000 BA/BS degrees awarded annually•686,000 college students within 150 mile radius

Union Membership Closer to the US Average

NEO Population Essentially Flat

Trend Change .09% per year

$170B Economy; Long-Term Growth

Employment Tracking the US This Time

Diversifying Industries

Manufacturing Leads in NEO… We Produce!

Globally Prominent Clusters• Medical Device

– Imaging, Cardiovascular, Orthopedics• Advanced Energy

– Wind Energy, Fuel Cells, Solar• Aerospace• Polymers• Legal Center• Finance/Insurance Center

Competitive Business Taxes• NO Tax on inventory or corporate income• NO Tax on investments in

machinery/equipment• 21% reduction in personal income tax helps

reduce labor costs• CAT (0.026% on sales), rebated on exports

Activity Throughout Region

Transformational Activity Across Region

• Cuyahoga/Cleveland

– Over $6.1 billion of economic development activity underway in Greater Cleveland

– Greater Cleveland Business leaders work with City of Cleveland and State of Ohio to reach agreement with merged Continental/United

Transformational Activity Across Region

• Summit/Akron– AT&T Data Center: $120M reinvestment  – Kent Multimodal Transportation Center: $100M

investment to connect Kent central business district w/the Kent State University campus

• Stark/Canton– Signet Healthcare Jackson LLC: Construction of

new 55,000 sq. ft. out-patient facility – Shearers Foods announced second phase

expansion of $27M and 60K Sq. Ft.

Transformational Activity Across Region• Lorain

– PolyOne: $4M project to renovate 7K sq. ft. facility, retain 550+ jobs + create high-level jobs

– Specialty Services: Advanced energy $2M project will create 100 positions, retain 25 jobs

• Medina– $14M project to construct to expand the fiber

infrastructure in Medina County– $40M to build the Chippewa Landing Hotel

Resort

Transformational Activity Across Region• Youngstown/Warren

– V&M Star breaks ground on $650M, 1 Mill sq. ft. steel goods production complex

– GM Lordstown starts production of the highly anticipated Chevrolet Cruze ($350M investment)

• Ashtabula– GaREAT: New 175 acre-campus sports facility – East Conneaut Industrial Park: Underway to

welcome businesses for future growth

TEAM Wins• A Much Better Way • Affymetrix • AIM Pharmakon • Ambaflex • Ardent Products

Corporation • Clear Catheter • Clovervale Farms • CollectCorp• Doppstadt • Gamma Star• GCA Services • Group Travel Planet

• Hatton Design of London • Health and Safety Institute • IPCS• M2M Imaging • MAT Holdings• MDG Medical Inc. • Medline • MGW • NI Medical • PCC Airfoils • Perio Corp/Barbasol LLC • JMC Steel Group• Project Glenda

• Proxy Biomedical • QED • Quadax • Rosetta (expansion)• RTS Companies • Sabin Robbins • SP Data • Steel Warehouse • TeleTech • ValueCare Pharmacy • ViewRay • VXI

Business Attraction Wins:

Welcome to the Plus

April Miller BoisePartner-in-Charge, Thompson Hine,

Cleveland

Tom MurphyPresident and CEO, BenVenue Laboratories

• Receivables management company• $2 million in capital investment  • 75 new jobs, approximately $2.6 million in new

annual payroll  • Chose NEO because of workforce and support

of the local community

• Electronics and lighting company with sales, distribution, and future assembly in Cleveland

• 45 new jobs• $1M payroll + $2.5M cap investment• Chose Northeast Ohio due to the cost of

owning and operating their own facility, access to labor and access to customers

• Global provide of Contact Centre services• 400 employees by 2013• $11.5M payroll + $2.5M capital investment• Chose NEO for quality and supply of labor, plus

the environment for the workforce – “Ohio fits all of the criteria for excellence.”

» Dan Plashkes, CEO

• New Inbound Call Center in Youngstown • Initially 600+ employees, continuing to grow

and may double• $12M payroll + $4M capital investment• Chose NEO for the quality and abundance of

the workforce. 

Site Selection Insight

Tracey Hyatt Bosman, CEcD

Director, Strategic Consulting,Grubb & Ellis Chicago

Be Part of the Solution

Tom WaltermireCEO, Team NEO

You are the Plus

Important Ways You Can Helpvideo

Which of the following are reasonable to ask of NEO

businesses?

1 2 3 4 5 6 7

14% 14% 14% 14%14%14%14%

1. Promote NEO to Customers/Suppliers

2. Share Plus news w/ employees

3. Assist w/lead execution

4. Assist w/Research

5. Support the Plus Campaign

6. All of Above

7. None of Above

With Which Kind of Suppliers/Customers is it Reasonable

to Discuss NEO?

1 2 3 4

25% 25%25%25%1. All Suppliers

outside of OH

2. Only Manufacturing Suppliers

3. Only Services Firms

4. None

In Which Forms of Employee Communications Can Companies

Share Plus News?

1 2 3 4 5 6 7

14% 14% 14% 14%14%14%14%

1. Company Newsletters

2. Intranet

3. Staff Meetings

4. Cafeteria Signs

5. Other?

6. All of above?

7. None of Above

How Many Prospects Might Your Organization Provide Each

Year?” 

a) b) c) d) e) f)

17% 17% 17%17%17%17%

a) 0

b) 2

c) 4

d) 6

e) 8

f) 10+

What Would Motivate Executives to Refer Leads?

1 2 3 4 5

20% 20% 20%20%20%1. Reminders to do so

2. Goals set by upper management

3. Formal Ambassador Program

4. Paid Program

5. Other?

Which Businesses Should Fund Regional Marketing?

1. Large Global Businesses w/HQ in NEO Only

2. Local-Serving Businesses Primarily

3. Mix of Large and Small

4. None – Government and Philanthropy only

To Follow Up with Your Company, Should Team NEO have:

1. One Primary Contact

2. Multiple Points

3. Blend of Both

Who is that contact?

Roles for Regional Executives/Businesses

• Promote NEO to Customers/Suppliers• Share Plus news with employees• Generate lead referrals• Assistance with lead execution• Assist with Research as requested• Support the Cleveland Plus Marketing

Campaign

Will You Help?

• Can we follow up with you? Y/N• Complete questionnaire in program and

return to Team NEO Staff---leave at table• Use the Plus Pack (in Bag)• Wear your PLUS pin with pride!

Together, We Can DOUBLE Our Impact

Discussion