Reframing chewing gum

Nail it!Reframing Problems

A Crash Course on Crea

tivity

By Nail it!

Alejandro Dordelly - Mexico

Alejandro Sierra – Spain

David Sultan – France

Luis Javier Gutiérrez – Colombia

Mauricio Bezares - Mexico

Challenge

Create as much "value" as possible, with value measured in any way you like, starting with chewing gum.

Instead of deteriorate sidewalks or annoy people/pets who may walk on a fresh sticky chewing gum, we propose to work on a way to transform chewed chewing gum into ART.

The value would be to clean the streets to avoid illness. Streets would look nicer. In some places, it could be a business opportunity

Added value of chewing gum

We expect to use gum in a radically new way

To create Art from chewed chewing gum

To keep clean sidewalks

To make people aware of not throwing the gum on the streets but disposing it as raw material for Art

Work along with government, schools, artist and volunteers

Reframing chewing gum

http://www.youtube.com/watch?v=lFPGTAmjeIA