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Page 1: Reflect network meeting (13/07/2012)
Page 2: Reflect network meeting (13/07/2012)

Experience sampling system via smartphone

platform

Collection and delivery of information on subjective

travel experience.

Trials will feedback information to individuals

their own experiences

those of others

Do these interventions change behaviour?

2

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Reduce travel emissions through behavioural change.

Experienced utility vs. decision utility

Does reflection on experience cause people to think

differently about the journeys

… does this promote behaviour change

Motivated by own wellbeing (optimal time-use), not

environmental issues per se.

3

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Theories

Behavioural economics

Psychology

Technology acceptance

Existing evidence

Transport behaviour change

Measuring subjective wellbeing

App development and piloting

Ethics approval

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homo economicus:-

vs.

homo (Homer!!) sapiens:-

5

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Habit Seminar

“Researchers came together from across the UK and Europe to discuss habits at the Institute of Health & Society at Newcastle University on Monday 23rd April 2012”

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Kassinen (2005) adapted TAM for mobile use:

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Literature review: measuring subjective well-being

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To this ...

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‘smileys ‘ vs. ‘sliders’ vs. ‘numeric’

And problems that hadn’t occurred to us before ...

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Automatic mode detection

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• Iterativedevelopment of app to improve usability

• Add/ remove features

• Recognise issues

• Ensure all problems in pilot have been solved

• What is the impact of feeding back own info?

• Develop app to suit use better

• What is the impact of feeding back strangers info?

• Develop app to suit use better

• What is the impact of feeding back friends info?

PILOT TRIAL 1 TRIAL 2 TRIAL 3

• The user on his/ her own

• Interested in change?

• The user on his/ her own

• Interested in change?

• The user interacting with persons notknown to them

• Interested in change?

• The user interacting with persons known to them

• Interested and uninterested in change?

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vision

visionSampling Traveller Experiences

Toolkit Architecture

Question

ManagerDatabase

(Trigger

Scripts,

Sampled

Data)

Data

Handler

(UI)

Rules/Conditi

ons Manager

Network

Interface

Mobile

Reflect Server

Display/Question

Question ManagerCallback Handler

Network

Interface

Context ManagerUser

Prefs

Aggregator Aggregator

Sensor A Sensor B Sensor C

(2) Deploy

survey XML

scripts to

chosen user

devices

(5) Send

experience

responses

(1) Researcher

Configures

experience

survey

(3) Context

matches survey

trigger condition

(e.g. arrived at a

specific

location)

(4) Appropriate question notification is displayed in-situ &

response collected

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Presented at “RCUK Digital Economy All Hands event”:

Future Work ...

Develop a common platform for storing journey data from participants for two EPSRC

projects and two TSB projects.

• build-up a repository of sensed data (GPS trajectories, journey times, journey experience samples, user-

generated content) for travel applications

• Minimise ‘cold-start’ problem for future participatory sensing & crowd-sourcing applications

• Added-value for existing silos of sensed data

Open Platform

REFLECT

Driving Tutor

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Currently debating …

feedback of journey experience

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www.thereflectproject.org