Referron chabad keynote

A Tool to help Chabad Shluchim Connect and Engage with their Community

Nelson Mandela’s stood apart in his uniqueness as a visionary and true leader who’s greatest interest was the good of his people.

He was able to set aside the natural tendency to seek revenge and justice and rather took the path of reconciliation, not because he was a pacifist or someone who saw peace as the ultimate goal but because that was in the best interest of his people – both black and white – giving opportunities to millions of people

The Rebbe stood apart in his uniqueness as a visionary and true leader who’s greatest interest was the good of his people.• where others saw despondence, the Rebbe saw opportunity; • where others saw decadence the Rebbe saw energy that can be harnessed; • where others saw anti establishment the Rebbe saw a soul wanting to grow and

soar. The Rebbe’s Neshama and Vision lives on through his Shluchim and his goal - to reach every Jew in love, and share with them the beauty of Judaism and their very own souls – enabling them to harness their passion and energy and transform their lives, the Jewish world and indeed the world at large.

The Rebbe and Nelson Mandela – True Visionaries and Leaders

How Referron Can Help the Rebbe’s Vision

In the year of the Rebbes 20th Anniversary of his passing , Referron’s goal is to facilitate 20 “Chabad Jews” in each community – to invite 20 Jews to have Shabbes or lay tefillin with the Chabad Rabbi in 2500 communities – assisting in reaching 1 million Jews!

What is Referron?

Referron enables you to easily refer, connect, reward and measure referrals

Connecting Referring Measuring

How Referron Helps BusinessCRM takes a new meaning

Engage your networks

Communicate through messaging

Keep you top of mind for those who know like and trust you

Refer on the fly – ease of use

Track and Reward referrals

Identify and reward your Advocates

Measure your referrals

Measure Engagement of your connections

Your connections are your research group

Connecting Referring Measuring

Opportunity 1 –1million Jews using Referron in 2014

• Rabbi can message the community, and track engagement, allowing the member to dial up and down level of engagement Connect

• Encourage 20 Jews in the community to refer 20 Jews to the Rabbi Refer

• Referrals are tracked, and linked to backend, so that each referrer and lead can get followed up and rewarded

• Messages are tracked – who is rading messages and for how long• Accurate data – which is integrated into organisations CRM

Measure

Opportunity 2 – Supporting your congregants while they travel

• Ivan is travelling to Nashville Connect

• Ivans Rabbi, Rabbi Schapero refers Ivan to the Rabbi in Nashville (Rabbi Cohen) , so that he can have a place to go for a meal. Rabbi Cohen updates his Referron to say that he has been in contact.Refer

• Chabad can track referral activity throughout the world Measure

Opportunity 3 – Rabbi at Wailing Wall in Jerusalem prays for 300 Jews a day connecting them to their local Rabbi

• Rabbi says a prayer and lays teffilin for the Jew and asks him where he is fromConnect

• the Rabbi will refer him to the Rabbi in his home townRefer

• 300 Jews X 365 = 100,000 Jews referred to their home town Chabad RabbiMeasure

Opportunity 4 - Commercialising through Businesses being referred within the community (The Entertainment Book)

• Community Database = 5000 and Businesses being advertised in the Chabad Group = 100. Those 100 businesses pay $100 per month + to be included in the Chabad Group , which goes to every Jew who is part of the Chabad community and signs up to Referron

Connect

• the community will be encouraged to utilise the businesses who support Chabad.Refer

• 100 businesses paying $1200 per annum = $120,000 which is shared between Referron and the ChabadMeasure

Benefits for a Rabbi using referron

• The Rabbi has his message on his congregants phone• Ability to communicate and measure activity• Easy to refer people to each other and measure activity• Encourage referrals to business within your community – measuring

the value and growing their business – adding income to Chabad• Analytics that is available to help with future decision making and to

help drive your marketing campaigns.

Objective for next 3 months

Help all Australian Chabad Shluchim to Utilise

Referron effectively as a tool to connect , reward and measure referrals

Increase functionality of Referron. Make it

relevant for Shluchim and members to open

it everyday

50 Shluchim and 20 members of each

community

‣ Download and signup

‣ Update your profile

‣ SMS or email connections

‣ Refer within groups or from external contacts

The app

‣ Manage the referral process in the app or on the website

‣ Customize website status labels for each stage

Manage the process

Connect people

‣ Measure KPIs through dashboard

‣ Identify your most active referrers

‣ Top level analytics for group administrators

‣ Link referrals to accounting and CRM systems

‣ Export data to CSV

The Engine

Track relationships

‣ Access your data via a documented API

‣ Measure intra-group referral activity

Manage Organizations

Grouping of users for organizational insights

NEXT STEPS

• Onboard and get trained on how to use Referron • Refer someone that you know like and trust to the person next to you • Invite congregation to join you on Referron, so you can communicate

with them and enable you to refer them within the community• Start communicating to your community via Referron• Building a group of businesses within your community – as a revenue

generator (the entertainment book on your phone) • SMS 0408151560 And Text bsivc to download Referron on your phone• SMS 0413339888 saying that you are interested in finding out more!