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Websites
1) http://www.auchanindia.com/about.html
2) http://en.wikipedia.org/wiki/Brand_awareness
3) http://en.wikipedia.org/wiki/retailstores
4) http://www.equitymaster.com/research-it/sector-info/retail/Retailing-Sector-
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5) http://www.futuregroup.in/about-us/about-group.html
6) http://www.igd.com/our-expertise/Retail/retail-outlook/19669/Indias-
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in-India
8) http://www.morestore.com/abt_retail.html
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to-beat-corner-stores/
10) http://india.retailmantra.com/2010/02/how-did-organized-retail-shape-in-
india.html
11) https://www.starbazaarindia.com/about_starbazaar.aspx
12) http://www.totalsuperstore.com/about-us
Page 20
Books
1) Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, ‗Retail Management‟,
Oxford University Press, 2005, pp 03
2) David Gilbert ‗Retail Marketing Management‘ 2nd edition, Pearson
Education
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Company Ltd. – pp-04
4) Marketing White book (2006), Business World, pp.114-15
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6) Plummer, J. T. (1985), “Brand Personality: A Strategic Concept of
Multinational Advertising”, In Marketing Educators’ Conference, New York:
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