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The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval.
CATAW12ENG-REF
AUTUMN & CHRISTMAS 2012
PROMOTIONS, PLANOGRAMS& MORE!Valuable Information at Your Fingertips:
· Promotions calendar· Planograms & Seasonal Outposts· complete list of available fragrances· fi xtures & merchandising tools
reference
YANKEE® FRAGRANCE COLLECTIONFor every season and reason …
a guide to all of our active fragrancesLooking to expand your seasonal assortments? Are your customers looking for specifi c scents? Find every active Housewarmer® fragrance in this section. Th ey’re organised the same way your customers shop – by colour bands within fragrance families.
THE LAWN COMPANY LTD(MALTA)51-55, TRIQ SANT ANTNINSAN GWANN, SGN 04MALTATel: 00356 (0) 213 80639Fax: 00356 (0) 213 80639Contact: RAY CARUANAEmail: [email protected]: www.lawnmalta.com
vanilla cupcake covered with sweet buttery holiday icing.
CHRISTMAS COOKIEButtery rich, vanilla scented,
holiday sugar cookies.
SPARKLING CINNAMONHoliday glow … the spicy warmth of real imported stick cinnamon
with a hint of cloves.
CHRISTMAS EVE®
Traditional holiday scents of a warm hearth, sugared plums, and
candied fruits.
RED BERRY & CEDARWelcome the season with the
delicious holiday aroma of tart red currants and warm
cedarwood.
NEW ! NEW !
HAPPY CHRISTMASGlad tidings of Christmas joy
come wrapped in the happy scent of holiday pines and festive fruits.
RED APPLE WREATHA happy holiday homecoming with the festive aroma of sweet
apples, cinnamon, walnuts and maple.
CHERRIES ON SNOWAn enchanted, sparkling blend of bright, juicy cherries with sweet
almonds and an icy freshness.
CHRISTMAS TREELike going out in the snow to fi nd
that special tree … fresh, familiar pine with
crisp eucalyptus.
APPLE & PINE NEEDLEPopular pine gets a fruity twist as
crisp apple notes are combined with pine needle, cypress and
cedarwood.
NEW !
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From berry patches to citrus groves,
these mouthwatering scents
capture all the juicy sweetness and
lively tanginess of sun-ripened fruit.
Fruit
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SICILIAN LEMONA bright & sunny citrus …
perfectly ripe, with a naturally sweet and refreshing scent.
SPARKLING LEMONEff ervescent sweet Meyer Lemon with
notes of energetic citrus lime and berga-mot orange.
MANGO PEACH SALSASweet and zesty … juicy mangoes and
peaches livened with citrus, ginger fl owers and pink pepper.
FRUIT FUSIONSummer-licious … berries, orange
and lime make this sunny fruit blend refreshingly tart and sweet.
BLACK CHERRYTh e absolutely delicious sweetness
of rich, ripe black cherries.{platinum}
NEW ! CRANBERRY ICERefreshingly tart and sweet! A cool, stimulating rush of frosty red fruits bursting with a tangy
sweetness.
MANDARIN CRANBERRYBursting with the vibrant, fruity
sensation of sweet, sunny oranges and crisp, tangy cranberries.
SWEET STRAWBERRYTh e essence of perfectly ripe
strawberries sprinkled with sugar.
CRANBERRY CHUTNEYA delicious reminder of
Th anksgiving dinner … tangy, fresh cranberries with orange
zest and raisins.
PINK DRAGON FRUITColourful and intriguing … there’s a lure of adventure in the sweet aroma of this
tropical fruit.
BAHAMA BREEZETh ere’s cool summer refreshment in this tropical blend of pineapple, grapefruit
and mango.
WILD PASSION FRUITBright and vivacious … this exotic passion fruit is blended with melon and mandarin.
VANILLA LIMESmooth and refreshing … the creamy
richness of vanilla with sweet cane sugar and a zesty lime twist.
{platinum}
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Like spring in bloom, these
scents are alive with the
beautiful, alluring essences of
fresh, fragrant garden fl owers.
Floral
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WEDDING DAY ®
Always in good taste …a sophisticatedand soothing blend of fl orals and
subtle fruits.
WHITE GARDENIASo captivating … the stunning royal beauty of lush white gardenias in
full bloom.
LOVES ME, LOVES ME NOTA fresh fi eld daisy with pretty white petals just waiting to be plucked…
oh, the anticipation!
MIDNIGHT JASMINEA seductively lush perfume of water jasmine, sweet honeysuckle, neroli,
and mandarin blossom.{platinum}
TRUE ROSEAlluring, rich and velvety… as fragrant as a
bouquet of fl awless deep red roses.
FRESH CUT ROSESAn intoxicating English garden of
fragrant heirloom roses.{platinum}
PINK LADY SLIPPERA wonderfully soft and sweet spring
bouquet, reminiscent of lovely rose petals, jasmine and violets.
BEACH FLOWERSLike delicate keepsakes the sea …
the seductive scent of tuberose, lily and hyacinth blossoms balanced with soft
watery notes.
LILAC BLOSSOMSAn alluring grove of lavender, white,
and deep purple lilacs.{platinum}
GARDEN SWEET PEATh e sweet perfume of delicate blooms accented with hints
of pear, peach, freesia and rosewood.{platinum}
GARDEN HIDEAWAYA peaceful escape fi lled with the sweet
scent of beautiful garden fl owers.
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Best-sellers that are at the core of success
Th ese Platinum fragrances should be at the core of every selection. Th ese are the proven top-selling fragrances that are always in high demand. Th ey are also the fragrances that defi ne the Yankee Candle® brand in the minds of consumers.
Our Buy 1, Get 1 50% Off (BOGO50) promotion is a hit with many Yankee Candle® retailers, producing higher sales transactions, greater sales lift and increased margin.
Our Fragrance of the Month (FOM) promotion is one of the best and fastest ways to grow your customer base and get repeat business.
HOW IT WORKS:Every month promote three popular fragrances by ordering any combination of the large jars and the large 2-wick tumblers from the recommended fragrances.
RETAILER INCENTIVE: Receive 15% off all three fragrances. Ask your Customer Care Advisor for details.
PROMOTION: Buy 1, Get 1 50% Off all three seasonal fragrances for the month! (Higher price prevails.)
BOGO50 BENEFITS:· increases sales transactions
· BOGO50 has a higher perceived value
· promotional signage is available
HOW IT WORKS:Every month, choose to promote one or two seasonal fragrances (from those numbered 1 and 2 in the chart at left ) in all home fragrance and candle styles.
RETAILER INCENTIVE: Receive up to 20% off all candle product forms in the FOM fragrance. Ask your Customer Care Advisor for details.
CONSUMER PROMOTION: 25% off the selected fragrance(s) of the month!
FOM BENEFITS:· helps drive impulse sales
· encourages add-on sales, helping increase average transactions
· promotional signage available
FOM & BOGO50Our FOM and BOGO50 are two well-established promotions that have virtually universal appeal in encouraging customers to come in regularly to take advantage of these special values. Choose either one and enjoy both increased traffi c and sales.
Give your customers a strong incentive to buy now … and later
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Over 65% of all candle sales occur in the second half of the year, so it’s essential to understand your customers’ changing seasonal preferences and adjust your fragrance assortment accordingly in order to maximise your sales potential.
Autumn’s cooler days and focus on the harvest make it the season for baking, which leads to a strong demand for Food & Spice scents, followed by Fresh and Fruit fragrances.
42. Garden Sweet Pea43. NEW Q3 Blissful Autumn44. Coastal Waters45. River Valley
46. Beach Walk®
47. Bahama Breeze48. Wild Passion Fruit49. Vanilla Lime50. Christmas Tree
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Over 65% of all candle sales occur in the second half of the year, so it’s essential to understand your customers’ changing seasonal preferences and adjust your fragrance assortment accordingly in order to maximise your sales potential.
As Christmas approaches, customers look to rekindle fond memories of past celebrations with our Festive fragrance, while Food & Spice and Fruit scents also remain popular.
1. White Christmas2. Clean Cotton® 3. Christmas Rose4. Snow in Love5. Soft Blanket6. Sparkling Snow7. Fluff y Towels 8. NEW Q4 Sugared Apple9. Midnight Jasmine10. Strawberry Buttercream11. Christmas Cupcake12. Christmas Cookie13. Vanilla Satin14. Beachwood15. Warm Spice
16. NEW Q3 Camomile Tea17. Sicilian Lemon 18. Vanilla Cupcake19. Mango Peach Salsa20. NEW Q3 Honey & Spice21. Cinnamon Stick22. Spiced Orange23. Fruit Fusion24. Natures Paintbrush25. Macintosh Spice26. Black Cherry27. Kitchen Spice28. Sparkling Cinnamon29. True Rose30. Christmas Eve®
31. NEW Q3 Red Velvet32. Red Apple Wreath33. NEW Q4 Cranberry Ice34. Mandarin Cranberry35. Cherries On Snow36. Sweet Strawberry37. Pink Dragonfruit38. Home Sweet Home®
43. Garden Sweet Pea44. NEW Q3 Blissful Autumn45. River Valley
46. Beach Walk®
47. Wild Passion Fruit48. Vanilla Lime49. Christmas Tree50. NEW Q4 Apple
and Pine Needle
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COMBI DISPLAY STAND Th ese versatile combi display units can also be used to displaymore than just candles … accessories, home fragrance, Aromatherapy Spa, and more! Available in Serenade or Swiss Pear. 120 x 60 x 215 cm.
SHOWCASE STAND A versatile free-standing display unitwhich can be shopped from all sides. Suitable for larger stores which
cannot off er perimeter wall space. Available in Serenade or Swiss Pear. 386 x 70 x 147 cm (Large) and 276 x 70 x 147 cm. (Small)
COMBI DISPLAY CORNER UNIT 10 jars left to right; includes down lights and illuminated Yankee Candle® logo. Corner unit measures 80 x 80 x 215 cm
with three adjustable shelves. Available in Serenade or Swiss Pear
H STAND FREESTANDING UNIT that can be shopped on four sides; includes eight adjustable shelves
90 x 25 cm. Available in Serenade or Swiss Pear.125 x 70 x 148 cm.
CUBE DISPLAY Holds multiple Yankee® products; slat wall construction; includes
16 adjustable shelves; available in Serenade or Swiss Pear. 100 x 100 x 150.9 cm.
Furniture Style: Modern Combi Display Unit
Furniture Style: Modern Combi Display Unit
Available to selected accounts only.
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NESTING TABLES A new dimension in display fl exibility! Th e three sizes are versatile and can be used individually or together in any number of combinations. Large 55 x 100 x 82 cm. Medium 50 x 80 x 70 cm. Small 45 x 60 x 57 cm. Table top display 81 x 30.5 x 76 cm. Available in Serenade or Swiss Pear.
A STAND Free-standing walk aroundunit which can be shopped from two sides. Ideal for highlighting promotions. 5 adjustable shelves. 185 x 50 x 50 cm. Available in Serenade or Swiss Pear.
DISPLAY FURNITURE & TOOLSHelp sales through brand recognition, shopping simplicity,
space effi ciency and ease of restocking
SPINNINGDISPLAY STANDSFreestanding spinnerunit (right); slat wallpegs included; availablein Serenade or Swiss Pear; 65 x 65 x 133 cm.
Two-sided spinner(far right) holdsthree rows of travelair fresheners;26 x 21 x 63.5 cm.
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AUTUMN OUTPOST DISPLAYSReap more impulse sales outside the combi! Increase your seasonal impulse sales by putting the right products in an outpost display where consumers can’t miss them.
For autumn, we’ve put together a perfect assortment that will catch customer attention and grow sales. Th e rich scents in our candle display capture the comforting warmth of home and hearth that consumers seek during this season.
Use our outpost recommendations to order the right mix products, then display with your own seasonal decorations.
Nature’sPaintbrushLarge jar (10) Medium Jar (6)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (6)
Vanilla SatinLarge jar (16) Medium Jar (6)Small jar (12) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (8)
BlissfulAutumnLarge jar (10) Medium Jar (6)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (6)
CHRISTMAS OUTPOST DISPLAYSGet off the shelf and wrap up more impulse sales! Decorating. Gift -giving. During Christmas, customers are primed to buy candles and home fragrancing to celebrate their favourite traditions.
Give them what they want with two perfect assortments – candles only and candles plus home fragrancing – of our cheerful Festive fragrances which help them joyfully share the spirit of the season.
Use our outpost recommendations to order the right mix products, then display with your own seasonal decorations.
ChristmasTreeLarge jar (8) Medium Jar (6)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (5) Medium Tumbler (6) Regular Tumbler (4)
Snow in LoveLarge jar (13) Medium Jar (10)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (6) Medium Tumbler (3) Regular Tumbler (4)
Cherries on SnowLarge jar (8) Medium Jar (6)Small jar (6) Tea Lights (4 boxes)Samplers® & Tarts® (1 box ea)Large Tumbler (5) Medium Tumbler (6) Regular Tumbler (4)
Sparkling SnowLarge Jar (12) Medium Jar (8)Small Jar (6) Botanical Reeds(6)Large Tumbler (6) Medium Tumbler (12) Regular Tumbler (4) Room Spray (2 boxes)
Sparkling CinnamonLarge Jar (9) Medium Jar (6)Small Jar (6) Botanical Reeds(6)Large Tumbler (12) Medium Tumbler (6) Regular Tumbler (6) Room Spray (2 boxes)
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Fresh Cut RosesLarge Jar (24) Medium Jar (6) Small Jar (6) Large Tumbler (12)Medium Tumbler (6)
Wedding Day®
Large Jar (24) Medium Jar (6) Small Jar (6) Large Tumbler (12) Medium Tumbler (6)
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SPECIAL OCCASIONOUTPOST DISPLAYSNever miss an opportunity to celebrate more sales
Th e biggest events in life happen year round! Create special occasion outpost displays to remind your customers that you off er the perfect products for celebrating weddings (Fresh Cut Roses and Wedding Day® candles) and births (Soft Blanket and Baby Powder candles). Combined with appropriate accessories and decorations, these outpost displays will stimulate sales and give you a reason to celebrate.
Soft BlanketLarge jar (12) Medium Jar (6) Small jar (3) Samplers® Votive Candles (1 Box)Tarts® Wax Potpourri (1 Box)Scented Tea Lights (1 Box of 12)
Baby PowderLarge jar (12) Medium Jar (6) Small jar (3) Samplers® Votive Candles (1 Box)Tarts® Wax Potpourri (1 Box)Scented Tea Lights (1 Box of 12)
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Yankee Candle® Marketing Toolbox
at www.yankeecandle.co.uk
• Easily fi nd the information that matters to you.Search, view or download documents … easily and effi ciently.
- Electronic catalogs- Online order form- Merchandising tips- Planograms- Product photography- In-store signage- Logos and more
MARKETINGTOOLBOX
Solutions to help your sales grow! Fast, easy and free access to all things Yankee Candle® — photography, signage, planograms and more!
“ The Marketing Toolbox is a fast, effective,
and simple way to build circulars and bulk emails.
We even use the images to support our social networking!”
– Sarah Browne, Perfect Gifts, Manchester, UK
Certain restrictions may apply; applies to select candle product only; see store for details.