RedSeed Retail Summit May 2011

when did retailing get so complicated?

retailing is all about

people and products

and passion

it’s about keeping it simple

not over-complicating it

you say...

huh? but it’s not that simple

we have competitionwe’re not the only ones selling this stuff...

so what makes customers choose you?

there’s your advertising

if it works

it will bring peopleto your store

so lets say it works

and they come...

and they look...

and look...

but what makes them BUY?

"t-out? atmosphere? #ow?

conversion…

it’s the art of persuasion

just looking I’ll take it

buyershopper

people will buy anything at

we all know ‘that’ sales strategy will lead to

a death spiral...

we want to sell more at FULL MARGIN

customers need HELP to buy full priced merchandise...

help = sales peoplethey have the single biggest effect on

FULL MARGIN sales

they are also the...

single biggest reason you lose customers

you need a sales culture

don’t reinvent the wheel

do the basics really well

1. learn how to sell stuff

energy in = energy outa vision for success, a plan & discipline

your energy in

= their energy out

it’s not complicated

it’s simple!

then you can get fancy

2. get fancy"t-out, atmosphere, #ow...

but only after you get #11. learn how to sell stuff

we are not born to sell

it’s a skill...

teach them

it’s not hard

when you engage a specialist

we can make it pain free...

we can make you look like a performer

because we produce results...

take a look...

RedSeed trains people to sell

it’s on-line

has great reporting

why you should do it?

last word...

www.redseed.me