rednapkin explore, discover, enjoy. open for breakfast, brunch, lunch & dinner pitch deck, september 2011.
rednapkin explore, discover, enjoy.
open for breakfast, brunch, lunch & dinner
pitch deck, september 2011.
team James William Chen, co-founder co-founder, business development, marketing, product design, design
Grigori Goldman, co-founder tech development
3 things (elevator pitch)
1. rednapkin is about exploring, discovering choosing new places to eat!
2. Showcasing casual and fine dining in restaurants and making them easily available for reservation.
3. Providing a rich, engaging and rewarding experience for people making restaurant reservations.
the problem Australians do not suffer from a lack of restaurant choices…..
BUT suffer from accessing and making reservations from that wide array of choices in a clear, informative, rewarding and engaging medium.
Online restaurant reservations are currently: 1. uninformative (gives little information relating to the restaurant, its cuisine, its dining
experience)
2. unengaging (is not interactive, provides little apart from the ability to make a reservation)
3. unrewarding (provides limited incentives to make reservations and keep making reservations)
4. unorganised (requires you to make a selections from a number of different sites)
5. inaccessible on where to eat (based on no clear medium to access and make reservations)
the solution���A rich, interactive and rewarding experience where users can explore, discover and enjoy restaurants in and around their city…. Mock-up of the rednapkin homepage…
easy clear and informative UI ‘makes discovering and choosing a place to eat more pleasurable’
1. easy navigation
2. rednapkin search Able to search with rednapkin parameters including: - casual dining or fine dining - most popular this week/month/year - number of reward points offered 3. clear, concise and informative details around each restaurant
melbourne eatingi would like a table for...
2 people Tonight 7.00 PM Melbourne CBD
wabi sabi garden
authentic and fusion Japanese cuisine, just as you would find in Tokyo. voted best Japanese restaurant in Victoria 2010.
cuisine/authentic japanese location/St Kilda mains/$18-25 wines/$10-$50
or
Book Mondays to Thursdays up to 50% off your entire bill*
reserve a table now
Izakaya Den
discover more...
discover more...
Bursting with the sophisticated brio of young Japan.
cuisine/modern japanese location/Melbourne CBD mains/$20-25 wines/$10-$90
Book Mondays to Sundays for 40% off your entire bill*
Duck Duck Goose
discover more...
Duck Duck Goose features two different dining styles anchored in Chinese and French cookery.
cuisine/chinese & french location/Melbourne CBD mains/$20-25 wines/$10-$90
Book Mondays to Sundays for 50% off your entire bill*
Verge Restaurant
authentic and fusion Japanese cuisine, just as you would find in Tokyo. voted best Japanese restaurant in Victoria 2010.
cuisine/modern australian location/Melbourne CBD mains/$18-25 wines/$10-$50
Book Mondays to Thursdays for 60% off your entire bill*
discover more...
reserve a table now
reserve a table now
reserve a table now
...................................................................................................................................................................................
....................................................................................................................................................................................
..................................................................................................................................................................................
..................................................................................................................................................................................
___________________________________________________________________________________________________
let's eat!
we believe variety is the spice of life.
trying new eateries and restaurantsis just one of them.
at rednapkin, we reward you curiositygiving you discounts at new restaurants at discounted prices.
....................................................
....................................................
We are always adding new undiscovered, unspoilt restaurants in and around the city!All for you to discover!
Keep up to date by subscribing below:
discover somewhere new....
*limited spaces available, discounts amounts differ on time, does not include wine/beverage
about | how it works | faq | press | jobs © ALL RIGHTS RESERVED. - TERMS OF USE - PRIVACY POLICY
how it works
just added!
we're new, be easy on us!
we believe variety is the spice of life.
trying new eateries and restaurantsis just one of them.
at rednapkin, we reward you curiositygiving you discounts at new restaurants at discounted prices.
sign up here*limited spaces available, discounts amounts differ on time, does not include wine/beverage
*limited spaces available, discounts amounts differ on time, does not include wine/beverage
*limited spaces available, discounts amounts differ on times, does not include wine/beverage
sign in here
Already a rednapkin member?
....................................................
Universal Restaurant italian / Carlton
France Soir
....................................................
modern french / South Yarra
PM 24modern french / Melbourne CBD
subscribeemail
Koreanfor at around having
sign up
weeknight fine dining, chic & trendy
weeknight fine dining, romantic quiet ambience
business lunch, chic & trendy, top chef
weeknight fine dining, chic & trendy
do a rednapkin search!
the solution (continued) Mock-up of a ‘restaurant profile’
Informative giving the user a ‘taste’ of the dining experience
1. writeup/descriptions by local food
bloggers
2. ratings (rated by rednapkin users)
3. basic restaurant info
Ability to create business Ability to create demand + business for restaurant.
Engaging ‘Making food, dining and eating out social’ 1. View and interact with other users. 2. User uploaded images of consumed dishes.
Incentives ‘discounts at different times encourage, trying something new.
Rewarding ‘rednapkin points’ 1. Encourages booking 2. Promotes dining at different times
Points system gives users incentive to always book reservations through rednapkin.
melbourne eating
France Soir
While some may sniff that this South Yarra Institution has hardly changed in 22 years it is just this familiar unchanging nature –and consistent qualify – that has kept this narrow, dimly lit, mirrored dining room fulland buzzing year after year.
People watching here is a night’s entertainment in itself. The food – perhaps a wonderful hearty French onionsoup, an expertly grilled steak with excellent fries or pitch – perfect mousse au chocolat – keep things firmly inthe comfort zone but are executed with a level of skill that dismal.
See Full MenuSee Food Gallery
cuisine/authentic frenchlocation/South Yarramains/$20-$35 wines/$10-$100
Book Mondays to Thursdays up to 50% off your entire bill* ...............................................................................................................................................................................
..................................................................................................................................................................................
_________________________________________________________________________________________________
reserve!
.............................................................
about | how it works | faq | press | jobs © ALL RIGHTS RESERVED. - TERMS OF USE - PRIVACY POLICY
terms
a little dining goes a long way...
>> please keep your dining receipt as proof of attendance
>> 25% discount applies to food only
>> cannot be combined with any other deal
>> reservations will be held up to 15 mins after booking time, after which will be forfeited
| My Account | sign out1400 rednapkin Points
James Hamburger
....................................................
for
the details
'she said, he said'
share
____________________________________________
__________________________________________
address - 11 toorak road, south yarra, victoria - directions
website - www.france-soir.com.au
phone - 9866 8569
make a reservation
4 people
20th August
8.00 PM
>> any special requests?
James Hamburger
0434 438 092
your info
___________________________________
for
on
at
name*
mobile*
I agree to these terms
dress code - smart casual
Everytime you book with rednapkin,tell the world about your experience,you get rednapkin points which go towards
free meals
Book 7 times and get Book 7 times and getBook 7 times and getBook 7 times and getBook 7 times and get Book 7 times and get
perfect for: weeknight fine dining, romantic quiet ambience, second date destination
.................................................................
Wayne - 15th July 2011
Nice decor.Boring food... and the trendies have been sucked in - again.Anyway, point is food trendies suck.
This place is amazing. The food is so different from what you would typically expect from French food. The flavours are out of this world and a great menu to choose from. It is a bit pricey for the serving size but they are made to share and worth the price. This place gets quite busy. Service is great. Really laid back place.
Sandra - 15th July 2011
Food was great, so tasty. Service was prompt however you did feel a little rushed which is understandable when there are peope qued out the door, it is a buiness after all. Magarita was a little unbalanced unfortunately but thats just me being fussy. Loved th corn cobs and the tortillas.
Keri - 15th July 2011
insanely good food..everything...and to end it all, the softest, most delicate flouless chocolate cake leaving work at 4. to be have dinner at 5pm...was sooo worth it!!
Rihanna - 16th July 2011
food/9ambience/8noise level/9service/7
<< go back to search results
8.00 PM
8.30 PM 20% off bill - limited places
9.00 PM 9.30 PM 10.00 PM 20% off bill - limited places
10.30 PM 20% off bill - limited places
11.00 PM 20% off bill - limited places
11.30 PM 20% off bill - limited places
rednapkin
>> use rednapkin points?
1000 points / $10 off
2000 points / $20 off
3000 points / $30 off
4000 points / $40 off
5000 points / $50 off
>> use rednapkin points?
Book at France Soir tonight with 3 people and get 500 rednapkin points!
rednapkin vision Being more than just restaurant reservations.
making dining experiences more accessible and rewarding for everyone
while
adding value to our partner-restaurants
and
contributing to a greater, vibrant food culture in every city.
value to our users
3. helps decide provides real, relevant, up to date info when undecided on what and where to eat
4. helps discover somewhere new
1. saves money
when wanting to find and try somewhere new
6. provides real info 1. about the restaurant, reviews write-ups from renowned food bloggers 2. conversation and opinions from other users
allows users take advantage of discounts offered (e.g. 20% off total bill).
5. rewards for using every single time rewards users with ‘rednapkin lucky points’ ($1.50-$3.00 value for every reservation made, discount off future reservations)
2. saves time securing a reservation has never been easier; login, choose time, reserve.
value to our users rednapkin phone reservations
saves money
save time
3. Take advantage of discounts offered by restaurants
rewarding
choice
4. Rewarded for every single booking made which translates to discounted reservations.
5. Choices available on where to eat. Able to make choose on cuisine, casual/fine dining, points rewarded etc.
convenient 6. Can book during restaurant closed hours, anytime.
1. Have to wait until restaurant is open to make reservation
2. May have to call several restaurants before being able to secure reservation
3. NIL
4. NIL
5. NIL
6. NIL
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
guaranteed 7. Bookings are confirmed and guaranteed with the restaurant 7. Offered
1. Able to secure restaurant reservations anytime in the foreseeable future.
2. Able to see restaurant availability instantly
value to our restaurant partners 1. Creates demand, business and money
2. Creates diner awareness and popularity
4. Understand what their customer’s feel and perceive
5. Being part of a food community
Fills tables that would otherwise remain unfilled AT minimal cost. Pay for performance fee of $1.50 to $1.97 per diner.
Showcases and presents the restaurant to a broad community food-lovers (foodies), diners )/that use rednapkin (with more than just a small write-up, phone number and opening hours).
Gives restaurant ideas on how diners perceive their restaurant experience and gives valuable ideas on how to improve.
Being part of the rednapkin community means there is a agreed and known quality that is associated with their restaurant.
3. Staying relevant Allows to update the dining community / rednapkin users on ‘WHATS NEW’ at their restaurant. E.g. new recipes, new dishes etc. ( e.g. twitter feed on restaurant’s profile).
business model
Revenue after points, rednapkin makes: $1.58 per per full priced reservation, $1.58 per discounted reservation
(assuming the reservation consists of only 2 people)
future potential: ad revenue , premium restaurant listings
1. user makes reservation at Restaurant A
2. user honours Reservation A
4. rednapkin charges Restaurant A for
reservation
5. user at a later date redeem points at Restaurant B
(e.g. 2000 points = $20 off total bill)
6. rednapkin reimburses Restaurant B 95% of
discount amount. (e.g. $20 discount amount, $19
reimbursed back to Restaurant B) $19
We charge restaurants a small fee for every reservation made on our website at their restaurant.
We also provide points for our users which have a dollar value
Points can be redeemed as a discount at ANY rednapkin partnered restaurant.
3. user earns ‘rednapkin points’
(e.g. $2.50 = 250 points per reservation for 2 people)
financial model
*is this providing enough incentive or value for our users? Should we slowly increase the points value to $3.00?
^is this fee too expensive for our restaurant partners?
Full Priced Reserva/ons
USERS: Makes 250 points every reserva/on* (valued at $2.50)
RESTAURANTS: Restaurant Charged Fee ($3.95 for 2 people and 0.50c for every person thereaLer)^
Restaurant Fee, charged per person
Reserva'on (1-‐2 people) 250 points ($2.50 value) $3.95 $1.98
Reserva'on (3 people) 250 points ($2.50 value) $3.95 + 0.50c $1.48
Reserva'on (4 people) 250 points ($2.50 value) $3.95 + 0.50c + 0.50c $1.24
Discounted Reserva/ons (e.g. ‘20% off your total bill’)
USERS: Makes 150 points every reserva/on (valued at $1.50)
RESTAURANTS: Restaurant Charged Fee ($3.95 for 2 people and 0.50c for every person thereaLer)
Restaurant Fee, charged per person
Reserva'on (1-‐2 people) 150 points ($1.50 value) $3.00 $1.50
Reserva'on (3 people) 150 points ($1.50 value) $3.00 + 0.30c $1.10
Reserva'on (4 people) 150 points ($1.50 value) $3.00 + 0.30c + 0.30c $1.20
the market Australian Restaurant Market
- $14.3Bn industry Revenue, $1.2Bn industry profit
- Annual Growth 2007-2012 1.1% annual growth, 2012-2017 3.0% annual growth*
- 8053 restaurants businesses Australia wide
Our Target Market
4,620,000 prospective rednapkin users (Melb 1.75M, Syd, 1.77, Bris, 1.1 aged 20-39) ^
Target 21-40 age market with higher discretionary income, eats out at least 1-2 times a week
^Australian Bureau of Statistics, mid-2010 population statistics (capital city population, not including regional population).
*Industry growth fuelled by: growth in household disposable income (economic recovery post GFC) -social trends (busier lifestyles, demand for convenience)
-success of TV cooking shows (reconnect people with joys of meal total meal experience, well presented meals with ambience of dining out).
*Restaurants in Australia - Report H5731a, IBISWorld Aug 2011)
the projections
Our aim is not to grow quick nor spend marketing effort on adding new restaurants until we know that our operations are seamless, genuinely add value to our restaurant partners and that we have proven traction/demand from our users.’ rednapkin adopts the internal mantra of ‘Kaizen’ (CONSTANT IMPROVEMENT)
• ‘Soft-Launch’
‘Test Launch’ with 5-10 restaurants and finite group of people. Opportunity to identify gaps in business model, make improvements + prepare for launch
• ‘Launch’ (6 months post Soft-Launch) - Ascertain Traction/Proven Demand
Launch with 30 restaurants listed, approximating 60 reservations per day
• ‘Future’ (6 months to the future) – (only With Proven demand/traction)
Gradually partnering with more restaurants in Melbourne, Sydney & Brisbane
While gradually ramping up Marketing/User Acquisition.
10 restaurants, making 5 reservations each day = 5 x $1.58 = $7.90 a day
30 restaurants, 50 reservations each day per restaurant = 50 x $1.58 = $80.00 a day
Aiming for 1000-3000 reservations per day across – breakfast, lunch and dinner across Melb, Syd, Bris, Perth from a potential pool of 8000~ restaurants and 4,620,000 prospective users.
1000-3000 x $1.58 = $1,580 - $4,740 per day
Rationale for initial modest Projections
marketing Signing Up Restaurants • Restaurant owner/manager introductions (thru foodbloggers, industry
personnel)
• cold calling, pounding the pavement
• rednapkin ambassadors working on commission basis, e.g. $50-1XX? per restaurant sign-up
User Acquisition • social media; active facebook page, twitter page
• points rewarded for friend referrals
• guerrilla marketing; posters, urban city pavement chalk scrawls
• foodblogger blog posts
• google adwords
• traditional marketing, e.g. MX magazine, corporate advertising
marketing*
explore, discover, enjoy.
*our logo needs work to make it look less like a logo from a late-night greasy diner.
we base our marketing on communicating what we believe. which is: ‘contributing to a greater, vibrant and active food culture
in every city.’
for breakfast, brunch, lunch & dinner. discover more at rednapkin.com.au
‘when you eat, appreciate.’ what melbourne has to offer at rednapkin.com.au
rednapkin.com.au
discover somewhere new… rednapkin.com.au
competitive advantage
- Easy, intuitive, eye-pleasing User Interface
3. ENGAGING AND INTERACTIVE
1. RICH, USER EXPERIENCE
(Provides restaurant information in clear, concise, presentable form)
2. REWARDING, ENTICING OFFERS
- Users rewarded for every single reservation made ($1.50-$3.00 value for every reservation). - Discounts can be redeemed at any restaurant partnering with rednapkin
- Users are part of a food community, converse and interact with other ‘foodies’ ‘restaurant goers’ etc. - Users are recognised as a person with valued opinions and are rewarded accordingly for using the rednapkin site.
Key Competitor 1 Key Competitor 2 Dimmi YumTable slow Reward Gratification
poor User Experience
- book 8 times for ‘free meal’ $50 Snail mail voucher up to 4weeks to arrive
- Voucher can only be redeemed at ‘select few;’ restaurants
- Poor UI, need to book from a multitude of different websites ‘called booking partners’
zero Reward Gratification - not rewarded for making any bookings
unengaging - nothing else to do except book a reservation
the competition
4. BRANDING The emotional appeal of our BRAND rednapkin - our WHY. People will choose us because of what we believe and what our company strives for.
current progress • completed working Pilot
• currently building beta-functionality
• trademark pending
• continue to talk to our market at every opportunity Spoken to and further continue speaking to initial restaurant partners
• wabisabi Garden, St Kilda
• Universal Restaurant, Carlton
• Himalayan Sherpa, Richmond
• wabisabi Salon, Fitzroy
• blue river thai, Canterbury
WHAT ARE WE LOOKING FOR?
Not necessarily looking for funding but more mentorship, guidance and experience.
thank-you, for your time in reading and considering the
beginning of the rednapkin movement.
we hope you join us in helping create, grow and
contribute to a greater food community and culture in every city.
Send any ideas, thoughts, criticisms,
suggestions and love to [email protected]
or buzz me in at 0434 438 092.
J
Appendix (wireframes) ���- homepage
melbourne eatingi would like a table for...
2 people Tonight 7.00 PM Melbourne CBD
wabi sabi garden
authentic and fusion Japanese cuisine, just as you would find in Tokyo. voted best Japanese restaurant in Victoria 2010.
cuisine/authentic japanese location/St Kilda mains/$18-25 wines/$10-$50
or
Book Mondays to Thursdays up to 50% off your entire bill*
reserve a table now
Izakaya Den
discover more...
discover more...
Bursting with the sophisticated brio of young Japan.
cuisine/modern japanese location/Melbourne CBD mains/$20-25 wines/$10-$90
Book Mondays to Sundays for 40% off your entire bill*
Duck Duck Goose
discover more...
Duck Duck Goose features two different dining styles anchored in Chinese and French cookery.
cuisine/chinese & french location/Melbourne CBD mains/$20-25 wines/$10-$90
Book Mondays to Sundays for 50% off your entire bill*
Verge Restaurant
authentic and fusion Japanese cuisine, just as you would find in Tokyo. voted best Japanese restaurant in Victoria 2010.
cuisine/modern australian location/Melbourne CBD mains/$18-25 wines/$10-$50
Book Mondays to Thursdays for 60% off your entire bill*
discover more...
reserve a table now
reserve a table now
reserve a table now
...................................................................................................................................................................................
....................................................................................................................................................................................
..................................................................................................................................................................................
..................................................................................................................................................................................
___________________________________________________________________________________________________
let's eat!
we believe variety is the spice of life.
trying new eateries and restaurantsis just one of them.
at rednapkin, we reward you curiositygiving you discounts at new restaurants at discounted prices.
....................................................
....................................................
We are always adding new undiscovered, unspoilt restaurants in and around the city!All for you to discover!
Keep up to date by subscribing below:
discover somewhere new....
*limited spaces available, discounts amounts differ on time, does not include wine/beverage
about | how it works | faq | press | jobs © ALL RIGHTS RESERVED. - TERMS OF USE - PRIVACY POLICY
how it works
just added!
we're new, be easy on us!
we believe variety is the spice of life.
trying new eateries and restaurantsis just one of them.
at rednapkin, we reward you curiositygiving you discounts at new restaurants at discounted prices.
sign up here*limited spaces available, discounts amounts differ on time, does not include wine/beverage
*limited spaces available, discounts amounts differ on time, does not include wine/beverage
*limited spaces available, discounts amounts differ on times, does not include wine/beverage
sign in here
Already a rednapkin member?
....................................................
Universal Restaurant italian / Carlton
France Soir
....................................................
modern french / South Yarra
PM 24modern french / Melbourne CBD
subscribeemail
Koreanfor at around having
sign up
weeknight fine dining, chic & trendy
weeknight fine dining, romantic quiet ambience
business lunch, chic & trendy, top chef
weeknight fine dining, chic & trendy
- restaurant profile melbourne eating
France Soir
While some may sniff that this South Yarra Institution has hardly changed in 22 years it is just this familiar unchanging nature –and consistent qualify – that has kept this narrow, dimly lit, mirrored dining room fulland buzzing year after year.
People watching here is a night’s entertainment in itself. The food – perhaps a wonderful hearty French onionsoup, an expertly grilled steak with excellent fries or pitch – perfect mousse au chocolat – keep things firmly inthe comfort zone but are executed with a level of skill that dismal.
See Full MenuSee Food Gallery
cuisine/authentic frenchlocation/South Yarramains/$20-$35 wines/$10-$100
Book Mondays to Thursdays up to 50% off your entire bill* ...............................................................................................................................................................................
..................................................................................................................................................................................
_________________________________________________________________________________________________
reserve!
.............................................................
about | how it works | faq | press | jobs © ALL RIGHTS RESERVED. - TERMS OF USE - PRIVACY POLICY
terms
a little dining goes a long way...
>> please keep your dining receipt as proof of attendance
>> 25% discount applies to food only
>> cannot be combined with any other deal
>> reservations will be held up to 15 mins after booking time, after which will be forfeited
| My Account | sign out1400 rednapkin Points
James Hamburger
....................................................
for
the details
'she said, he said'
share
____________________________________________
__________________________________________
address - 11 toorak road, south yarra, victoria - directions
website - www.france-soir.com.au
phone - 9866 8569
make a reservation
4 people
20th August
8.00 PM
>> any special requests?
James Hamburger
0434 438 092
your info
___________________________________
for
on
at
name*
mobile*
I agree to these terms
dress code - smart casual
Everytime you book with rednapkin,tell the world about your experience,you get rednapkin points which go towards
free meals
Book 7 times and get Book 7 times and getBook 7 times and getBook 7 times and getBook 7 times and get Book 7 times and get
perfect for: weeknight fine dining, romantic quiet ambience, second date destination
.................................................................
Wayne - 15th July 2011
Nice decor.Boring food... and the trendies have been sucked in - again.Anyway, point is food trendies suck.
This place is amazing. The food is so different from what you would typically expect from French food. The flavours are out of this world and a great menu to choose from. It is a bit pricey for the serving size but they are made to share and worth the price. This place gets quite busy. Service is great. Really laid back place.
Sandra - 15th July 2011
Food was great, so tasty. Service was prompt however you did feel a little rushed which is understandable when there are peope qued out the door, it is a buiness after all. Magarita was a little unbalanced unfortunately but thats just me being fussy. Loved th corn cobs and the tortillas.
Keri - 15th July 2011
insanely good food..everything...and to end it all, the softest, most delicate flouless chocolate cake leaving work at 4. to be have dinner at 5pm...was sooo worth it!!
Rihanna - 16th July 2011
food/9ambience/8noise level/9service/7
<< go back to search results
8.00 PM
8.30 PM 20% off bill - limited places
9.00 PM 9.30 PM 10.00 PM 20% off bill - limited places
10.30 PM 20% off bill - limited places
11.00 PM 20% off bill - limited places
11.30 PM 20% off bill - limited places
James Hamburgerrednapkin facebook
James Hamburgertwitter
>> use rednapkin points?
1000 points / $10 off
2000 points / $20 off
3000 points / $30 off
4000 points / $40 off
5000 points / $50 off
>> use rednapkin points?
reservation confirmed!___________________________________________
thank-you James!
Your reservation details are:
4 people, 8.00 PM on 20th Augustwith 20% discount off your bill.
please notify the (maitre'de?) on arrival your booking is through rednapkin
Don't worry, we have emailed/texted these details too.
Remember to hold onto your restaurantreceipts for 2 weeks as proof of attendance.
notify your party! (optional).............................................................
Sarah
0434 438 092name*
mobile*
To save your time telling every one of your party,notify them with a text of your reservation.It is easy and free.
Hi there,
James Hamburger has sent you a rednapkin dining invitation: where: France Soir 11 toorak road, south yarra, victoria.when: 8.00pm on the 20th of Augustdress code: smart casual
Please do not be late!James
send
name*
mobile*
Rachel
0434 438 092name*
mobile*
Stephanie
0434 438 092name*
mobile*
By signing up and signing in, you indicate you follow and agree our terms of service.
Email Address
Password ORsign in
oops! you need to sign in to do that!
sign up
or sign up with rednapkin here...
melbourne eating
France Soir
While some may sniff that this South Yarra Institution has hardly changed in 22 years it is just this familiar unchanging nature –and consistent qualify – that has kept this narrow, dimly lit, mirrored dining room fulland buzzing year after year.
People watching here is a night’s entertainment in itself. The food – perhaps a wonderful hearty French onionsoup, an expertly grilled steak with excellent fries or pitch – perfect mousse au chocolat – keep things firmly inthe comfort zone but are executed with a level of skill that dismal.
See Full MenuSee Food Gallery
cuisine/authentic frenchlocation/South Yarramains/$20-$35 wines/$10-$100
Book Mondays to Thursdays up to 50% off your entire bill* ...............................................................................................................................................................................
..................................................................................................................................................................................
_________________________________________________________________________________________________
reserve!
.............................................................
about | how it works | faq | press | jobs © ALL RIGHTS RESERVED. - TERMS OF USE - PRIVACY POLICY
terms
a little dining goes a long way...
>> please keep your dining receipt as proof of attendance
>> 25% discount applies to food only
>> cannot be combined with any other deal
>> reservations will be held up to 15 mins after booking time, after which will be forfeited
| My Account | sign out1400 rednapkin Points
James Hamburger
....................................................
for
the details
'she said, he said'
share
____________________________________________
__________________________________________
address - 11 toorak road, south yarra, victoria - directions
website - www.france-soir.com.au
phone - 9866 8569
make a reservation
4 people
20th August
8.00 PM
>> any special requests?
James Hamburger
0434 438 092
your info
___________________________________
for
on
at
name*
mobile*
I agree to these terms
dress code - smart casual
Everytime you book with rednapkin,tell the world about your experience,you get rednapkin points which go towards
free meals
Book 7 times and get Book 7 times and getBook 7 times and getBook 7 times and getBook 7 times and get Book 7 times and get
perfect for: weeknight fine dining, romantic quiet ambience, second date destination
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Wayne - 15th July 2011
Nice decor.Boring food... and the trendies have been sucked in - again.Anyway, point is food trendies suck.
This place is amazing. The food is so different from what you would typically expect from French food. The flavours are out of this world and a great menu to choose from. It is a bit pricey for the serving size but they are made to share and worth the price. This place gets quite busy. Service is great. Really laid back place.
Sandra - 15th July 2011
Food was great, so tasty. Service was prompt however you did feel a little rushed which is understandable when there are peope qued out the door, it is a buiness after all. Magarita was a little unbalanced unfortunately but thats just me being fussy. Loved th corn cobs and the tortillas.
Keri - 15th July 2011
insanely good food..everything...and to end it all, the softest, most delicate flouless chocolate cake leaving work at 4. to be have dinner at 5pm...was sooo worth it!!
Rihanna - 16th July 2011
food/9ambience/8noise level/9service/7
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melbourne eating
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about | how it works | faq | press | jobs © ALL RIGHTS RESERVED. - TERMS OF USE - PRIVACY POLICY
| My Account | sign out1400 rednapkin Points
James Hamburgerrednapkin
About Me
James Hamburger_______________________________________________________________
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My Past Reviews & Ratings
Izakaya DenI was very good, it was like underground New York etc etc.
food: 8.0 value: 7.9 service: 8.0 ambience: 7.8 recommend: 7.9 overall rating: 7.8
Wabi Sabi SalonNice Japanese food and sushi and other things.
food: 8.0 value: 7.9 service: 8.0 ambience: 7.8 recommend: 7.9 overall rating: 7.8
Himalayan SherpaGood Crazy stuff.
food: 8.0 value: 7.9 service: 8.0 ambience: 7.8 recommend: 7.9 overall rating: 7.8
.............................................................
Izakaya Den - 5 timesHimalayan Sherpa - 6 timesWabi Sabi Garden - 8 times
My History.............................................................
rednapkin Points.............................................................
900 points>> see my points breakdown
I am a hippie / barista / I do crazy things like foodand crazy shit. I love food and sometimes I play a bit of soccer.
Red Spice Road
Great food with great service, really interesting stuff, nice cutlery - really tasty snacks and stuff like that - someone tasty with rats shit in my soup andother things like that. Good company, I had maggots in my pancakes and it stunk like shit inside. The music was super annoying. The waiters are pretty and cute.
Pending Reviews.............................................................
food: 8.0 value: 7.9 service: 8.0 ambience: 7.8 recommend: 7.9 overall rating: 7.8
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My Food Gallery.............................................................
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melbourne eating
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about | how it works | faq | press | jobs © ALL RIGHTS RESERVED. - TERMS OF USE - PRIVACY POLICY
| My Account | sign out1400 rednapkin Points
James Hamburgerrednapkin
About Me
James Hamburger___________________________________________
Izakaya Den - 5 timesHimalayan Sherpa - 6 timesWabi Sabi Garden - 8 times
.............................................................
History.............................................................
James' Food Gallery.............................................................
I am a hippie / barista / I do crazy things like foodand crazy shit. I love food and sometimes I play a bit of soccer.
follow
James' Reviews & Ratings
Izakaya DenI was very good, it was like underground New York etc etc.
food: 8.0 value: 7.9 service: 8.0 ambience: 7.8 recommend: 7.9 overall rating: 7.8
Wabi Sabi SalonNice Japanese food and sushi and other things.
food: 8.0 value: 7.9 service: 8.0 ambience: 7.8 recommend: 7.9 overall rating: 7.8
Himalayan SherpaGood Crazy stuff.
food: 8.0 value: 7.9 service: 8.0 ambience: 7.8 recommend: 7.9 overall rating: 7.8
.............................................................
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melbourne eating
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| My Account | sign out1400 rednapkin Points
James Hamburger
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a little dining goes a long way.......................................................
food is the social glue that keeps us together.
at rednapkin, we want to change the way peopledine forever.
the process of going out to eat should be a socialfun thing where people get together
people coming out and dining moremore into restaurants like yours.
today's tip....................................................
food is the social glue that keeps us together.
at rednapkin, we want to change the way peopledine forever.
the process of going out to eat should be a socialfun thing where people get together
people coming out and dining moremore into restaurants like yours.
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melbourne eating
Setup for France Soir
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France Soir
This page is to set-up France Soir in the rednapkin system.To edit any of these details, please call us 9548 4543.
…………………………………………………………………
James Hamburger
weeknight fine dining
restaurant name
perfect for
2nd date destination
trendy dining
cuisine
wines
panorama photo 1 france-soir1.png browse
panorama photo 2 france-soir2.png browse
panorama photo 3 france-soir3.png browse
location
authentic french
South Yarra
mains $20-$35
$10-$100
Primary Offer
Secondary Offer
Book Mondays to Thursdays for 20% off your entire bill
Terms Limited Spaces Available
Free Escago if you book Tuesday 9PM
Terms One Plate per booking
Write-Up
One Plate per booking
Menu france-soir1.png browse
Food Gallery
Beverage Menu france-soir1.png browse
basic details
full detail…………………………………………………………………
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melbourne eating
Reservations for France Soir
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France Soir
Good Afternoon!
France Soir, here are today's reservations. They are categorised by the reservations available today and tonight.
You can also see reservations for the rest of the week and month.
Important: Remember to tick them off as they come, or tick them off at the end of the night!Should you need any help, please call us on 9454 3434.
……………………………………………………………………………………………………………………………………………………….today | tonight | tomorrow | next week
Sarah Spoon (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
Sarah Spoon (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
Tom Plates (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
Sarah Spoon (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
Tom Plates (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
Tom Plates (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
Tom Plates (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
Tom Plates (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
John Smith (Booking Name)Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
Tom Plates (Booking Name)
Party Size: 5Reservation Type: Normal Booking Contact Number: 0443 294 231
Special Requests:'May we sit in a quiet area as this is a romantic dinner.'
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