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Redfern 2016_linkedIn_LR

Jan 23, 2017

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Stuart Redfern
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Page 1: Redfern 2016_linkedIn_LR

Brand Creation Experts

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Joined-upbranding

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Joined-upbranding

BrandDefini2on

BrandCrea2on

BrandCommunica2ons

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BrandingConsultancy.Sixthingsweareexpertin…

BrandDevelopment

BrandPosi.oning

BrandNaming

BrandIden.ty

BrandGuidelines

BrandCommunica.ons

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Marke2ngServices.Sixthingsweareexpertin…

BrochuresCorporateandservices

Adver.singB2BandB2C

WebsitesDesign,buildandhos2ng

ReportsDesignandprint

Exhibi.onsDisplayandpull-ups

ProposalsBespokePresenta2ons

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Exper2seBrandDevelopmentandMarke2ngCommunica2ons

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Redferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”

WhatwehavedoneBlackRockbrandvisualiconsystem

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BlackRockRedferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”

Redferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”

WhatwehavedoneBlackRockbrandvisualiconsystem

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TrilandMetalscorporatebrochure

WhatwehavedoneTrilandMetalscorporateiden2ty

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RedferncreatedabespokeTrilandMetalsimagelibrary

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Triland Metals corporate brochure (English, Japanese and Chinese versions)

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Triland Metals corporate brochure (English, Japanese and Chinese versions)

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TrilandMetalscorporatebrochure

WhatwehavedoneTrilandMetalsrecruitmentbrochure

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WhatwehavedoneTrilandMetalscorporatebrochure

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WhatwehavedoneTrilandMetalsGraduateTraining

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SchlumbergerBusinessConsul2ngTheworld’sleadingenergybusinessconsultancy

WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons

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WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons

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Redferndevisedanewcorporate‘lookandfeel’andcreatedallSBCcommunica2ons

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WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons

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WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons

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WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons

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RedferncreatedthestanddesignforCOP21atParisDecember2015

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CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.

WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons

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WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons

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WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons

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CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.

RedfernleadthelookandfeelfortheCedarofficerefurbishment.

WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons

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Cedar branded environment

CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.

RedfernleadthelookandfeelfortheCedarofficerefurbishment.

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AnexpressionoftheCedarbrandposi2oning:

BIGIDEAS.SMARTCONTENT.COMMERCIALSUCCESS.

RedfernleadingthelookandfeelfortheCedarofficerefurbishment.

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WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons

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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons

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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons

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Redfernfollowedanalreadyestablished‘lookandfeel’forWesternUnion

WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons

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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons

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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons

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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons

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WhatwehavedoneHarrowGreenRe-brandandB2Bcommunica2ons

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WhatwehavedoneHarrowGreenRe-brandandB2Bcommunica2ons

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Thechallenges.TheOfficeReloca2onsectorwascrowded

Li[ledifferen2a2onbetweenplayers

Premiumclientsexpectedmoresophis2ca2on

HarrowGreen

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Thewayforward.TheOfficeReloca2onsectorwascrowded

Li[ledifferen2a2onbetweenplayers

Premiumclientsexpectedmoresophis2ca2on

Stand-outandbedifferent

Innova2veandengagingbrandedcommunica2ons

Sign-postallfourservicesandincreasecrossselling

WhatwerecommendedHarrowGreen

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Redfern’ssolu2on

Rebrandwithmoreemphasisonwhatmakesyoudifferent–thegooseandthestrapline‘ForwardThinking.

ExplainthedepthandbreadthofHG’sservices.Signpostthefourcoreservicesonallcommunica2ons.

Improvelookandfeeloftenderdocuments,thewebsiteandadver2sing.

WhatwerecommendedHarrowGreen

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Tangibledifferences

RebrandwithmoreemphasisonwhatmakesHarrowGreenvisuallydifferent–thegooseandthestrapline‘ForwardThinking.

ExplainthedepthandbreadthofHG’sservices.Signpostthefourcoreservicesonallcommunica2ons.Thewebsitestructuredaroundfourservices.

Stream-linedthetendersystem.Improvelook-and-feelofalldocuments,thewebsiteandadver2sing.

WhatweimplementedHarrowGreen

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TheoldHarrowGreeniden2tyExpensivefull-bodycustompaintliveries.DateddesignNobusinessdescrip2onorcalltoac2on

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ThenewHarrowGreeniden2tyEconomicalcolours.Clearcalltoac2on,businessdescriptorsandservices.Refresheddesign

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ThenewHarrowGreenwebClearcalltoac2on,businessdescriptorsandservices.Refresheddesign.

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ThenewHarrowGreeniden2tyGoosewasbroughtaliveandusedtoexpressspecificmessages.Funbuts2llsophis2cated.

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ThenewHarrowGreeniden2tyGoosewasbroughtaliveandusedtoexpressspecificmessages.Funbuts2llsophis2cated.

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ThenewHarrowGreeniden2tyTenderprocesspresenta2onsstreamlinedandtemplatedinthenewstyle.

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ThenewHarrowGreeniden2tyRedferndevelopedafullsetofguidllinesforlogouseandapplica2on–includecommunica2ontemplates.

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WhatwehavedoneOkappy-JobManagementAppStart-upnamingandiden2ty

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EarlyproposalsforLewisSilkinmarke2ngmaterials

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WhatwehavedoneITIGroupFin-Techstart-upnaming&iden2ty

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WhatwehavedoneITIGroupbrandarchitectureFin-Techstart-upnaming&iden2ty

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WhatwehavedoneITIGroupBrandadver2sing

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WhatwehavedoneITIGroupWebsitedesign

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WhatwehavedoneITIGroupAppdevelopment

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WhatwehavedoneITIGroupAppbranding

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WhatwehavedoneITIGroupAppbranding

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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng

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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng

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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng

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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng

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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng

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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng

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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy

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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy

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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy

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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy

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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy

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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy

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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy

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WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons

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WhatwehavedoneOkappy-JobManagementAppStart-upnamingandiden2ty

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WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons

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WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons

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WhatwehavedoneLuvata–metalsfabricatorGlobalGuidelines

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WhatwehavedoneLuvata–metalsfabricatorGlobalGuidelines

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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng

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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng

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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng

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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng

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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng

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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng

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WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng

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WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng

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WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng

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WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng

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WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng

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WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng

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WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng

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WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng

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WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng

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WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng

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WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng

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WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng

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WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeBrandiden2tyandcommunica2ons

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WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeBrandiden2tyandcommunica2ons

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WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeIconographysystem

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WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeReach-outliterature

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WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeCapabili2esbooklet

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WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeWebsitedesign

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WhatwehavedoneChamberlyns–HNWWealthManagementBrandposi2oning,iden2tyandcomms

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Chamberlyns–HNWWealthManagementBrandcrea2onandapplica2on

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Chamberlyns–HNWWealthManagementBrandedproductsandservices

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Chamberlyns–HNWWealthManagementBrandedinteriors

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Chamberlyns–HNWWealthManagementBrandednewsle[ers

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Chamberlyns–HNWWealthManagementBrandednewsle[ers

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Chamberlyns–HNWWealthManagementWebsitedesignandbuild

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Chamberlyns–HNWWealthManagementWebsitedesignandbuild