May 4, 2012 Redesigning Your Publication Jim Streisel, MJE • Carmel (IN) High School • @CarmelJim PAGE 8 | ACUMEN | HILITE | HILITE.ORG | DEC. 12, 2011 EXTREME COUPONING: HOLIDAY EDITION Couponing by the numbers Couponing Tips CONNIE CHU AND CLAUDIA HUANG / GRAPHIC CNN MONEY, REDPLUM.COM, EXPERIAN HITWISE / SOURCE 96% of couponers would continue to use coupons even if they won the lottery. This year, coupons are most used for: 1. Grocery 2. Dining out 3. Clothing 4. Cosmetics 56% of 13 to 17 year olds used coupons or coupon codes in 2011. Last year, there were 3.3 billion coupons redeemed, with 2.1 billion of those for food. Coupons use increased by 27% from 2008 to 2009. Searches for coupon-related terms online are up 119% in 2011, compared to 2010. “I coupon because it is an easy way to save money. It only takes me 20 minutes on Sunday to cut coupons.” Junior Amanda Merk $$$ 12/18 2011 coupons! $$ Sunday Star Couponing Warnings 12/20 2011 TODAY Use coupons when buying in bulk. Don’t be caught with expired coupons. Don’t buy too much! Statistics show that extreme couponing leads to increased waste. Kroger has restrictions on their coupons. Each coupon may only be used once per transaction and cannot be combined with any other coupons. x $$$ 12/20 + = $$$ 12/20 x 2011 2011 Have patience while looking for the specific items on sale in the store. x AMANDA MERK, KROGER, PENN STATE / SOURCE Find coupons in the Sunday edition of newspapers or online on websites, such as coupons.com. Coupon Coupon Coupon Coupon Coupon Coupon Receipt Percent Saved Thank you for shopping with HiLite! 49.0% Chapstick Chapstick Chapstick HALLS Cherry ALTOIDS mint Coupon Dove You Pay $0.59 Total Savings Amount Paid $16.51 $8.15 $8.36 Original $2.29 You Pay $1.29 Original $2.29 $0.99 Original $0.99 You Pay Original $0.99 You Pay $0.50 You Pay Original $2.00 $1.00 You Pay Original $1.98 $0.99 Original $5.97 You Pay $3.00 Many Americans are catching on to the extreme couponing craze due to TLC’s “Extreme Couponing” show. Here’s a look at this growing trend with Amanda Merk, extreme-couponer-in- training and junior. PAGE 8 | ACUMEN | HILITE | HILITE.ORG | DEC. 12, 2011 27% Coupon use increased by from 2008 to 2009. 3.3 billion 2.1 billion Last year, there were coupons redeemed, with of those for food. 96% of couponers would continue to use coupons even if they won the lottery. 56% of 13- to 17-year-olds used coupons or coupon codes in 2011. Searches for online coupon-related terms are up 119% in 2011 compared to 2010. Extreme Couponing: Holiday Edition MaZgdl mh lahpl ebd^ ME<l “Extreme Couponing,” Many Americans have caught on to extreme \hnihgbg`' A^k^l Z ehhd' x coupons! $$ Sunday Star Couponing Tips Use coupons when buying in bulk. Have patience while ehhdbg` _hk li^\bÛ\ lZe^ items in the store. Find coupons in the Sunday edition of newspapers or websites, such as coupons.com. I coupon because it is an easy way to save money. It only takes me 20 minutes on Sunday to cut coupons. Amanda Merk Couponer and junior CONNIE CHU AND CLAUDIA HUANG / GRAPHIC CNN MONEY, REDPLUM.COM, EXPERIAN HITWISE, AMANDA MERK, KROGER, PENN STATE / SOURCES versus Monday, April 30, 12