REDESIGNING THE THORNHILL BRAND - aniket Bhatt
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REDESIGNING THETHORNHILLBRAND
- aniket Bhatt
Why Gorillas?
- Image is powerful- Yet not frightening
- Relatable - Unique
Slogan
Hustle and Heart set us apart!
- Relevant to sports & academics- Encourages hard work
School Colours
BLACK RED GREY
Why Colours?
- Red = energy- Black = sleek modern (never gets old)- Grey = Calm (more enticing to customer)
Aim? - Create casual and versatile wear
- “SPIRIT WEAR” - Remain relevant
- Fashion vs Style
Fashion Style- What’s out there
- Matching what’s out to what I’m wearing
- Sense of identity
- Perception of self
- Creates Loyalty
Trends in Market
- Minimalistic Clothing (dark/neutral colours)- The colour red & grey- Versatile Clothing
HOODIE
$45
SWEAT PANTS
$35
tSHIRT
$25
Cap.Hat.SNAPBACK
$35
BASEBALL JACKET
$55
CARDIGAN
$35
TARGET MARKET
- Students attending Thornhill SS- 13-19 year old males & females- Middle Class
- Family = $35K - $80K- Diverse Backgrounds
Demographics
- Proud of School- Identity Seekers- Community Oriented
- Trend & Style seekers
Psychographics
COMPETITION
Why Us Over Comp?
- Offer a sense of homegrown products- “We the north” affect
- Previous spirit wear = outdated- Need to stay relevant
- Social Media - Special Yearbook Section = ‘Need’ to buy- Student Submitted Design- Appeal to Emotions = “Souvenir”
Marketing Strategy
Work Cited
"15 Marketing Strategies That Inspire Strategic Thinkers." Inc.com. Web. 26 Mar. 2015.
"6 Powerful Sports Marketing Promotions That Are Better Than Google." Forbes. Forbes Magazine. Web. 26 Mar. 2015.
"Are You in the Middle Class? - MoneySense." MoneySense. Web. 26 Mar. 2015.
Bickham, Jorden. "The Top 12 Trends of Fall 2015: The Ultimate Fashion Week Cheat Sheet." Web. 26 Mar. 2015.
"Nike's Global Market Share 2011-2020 | Statistic." Statista. Web. 26 Mar. 2015.
"The Real Difference Between Fashion and Style." My Year Without Clothes Shopping The Real Difference Between Fashion and Style Comments. Web. 26 Mar. 2015.
"What Is Sports Marketing?" Team Sports Marketing. 23 Mar. 2011. Web. 26 Mar. 2015.
"Why Nike Will Outpace The Sports Apparel Market's Growth." Forbes. Forbes Magazine. Web. 26 Mar. 2015.
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