Redefining the cinema experience Photo: The All England Lawn Tennis Club

insideWimbledon is shown in

3D worldwideMajor opportunity

for theatres5

More cinemasinvest in Sony

Beach MovieBistro among raft

of new deals 6

FOR MORE ONSONY DIGITAL

CINEMA 4K

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Sports and music eventsdrive revenue growth

Alternativecontent fortheatres

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Wimbledon Championships

R e d e f i n i n g t h e c i n e m a e x p e r i e n c e

ISSUE 12 SUMMER 2011

Wimbledon 2011 in 3D distributed to theatresthroughout the world is the latest high profilealternative content event that offers cinemaowners exciting new sources of revenue andaudiences to be shown on the fantastic SonyDigital Cinema 4K with RealD™ system,which delivers an “easy on the eyes” 3Dexperience (see full story on page 5).

Alternative content such as sports, musicconcerts, opera and ballet is a growingpresence on cinema screens, as SonyDigital Cinema 4K digitisation of the globalscreen estate progresses.

According to analysts Screen Digest, thetotal US market for alternative content wasalready worth $112m in 2010, whichaccounted for 58 percent of globalalternative content cinema revenues ofnearly $200m. The biggest alternativecontent events so far have been the NewYork Met’s live opera, which have beenhugely popular in the US and worldwide.

“Market growth and exhibitor interest is alsoattracting new entrants into the alternativecontent arena, from technical providers,global cultural and sporting brands,” notesScreen Digest senior analyst David Hancock.

Alternative content is attractive to theatreowners because it can boost the averageweekly occupancy of their theatres. Otherrecent events included Carmen in 3D,recorded at the Royal Opera House inLondon.

The film was shown on Sony 4K RealD 3Dprojection systems at theatres around the

world. In the UK, it was used by leadingtheatre chain Apollo Cinemas to lead its‘MORE’ campaign, giving consumers a widerange of alternative viewing content.

“The Sony 4K technology providesoutstanding image and sound quality, andenables us to extend our programming toalternative content,” says Nicole Oakley,Marketing Manager at Apollo Cinemas.

Elsewhere, soccer has again been a draw,following widespread distribution of the FIFAWorld Cup last year. The intense rivalrybetween Istanbul soccer teams Galatasarayand Fenerbahçe was played out in 3D incinemas in Turkey earlier this year. Satellitetelevision provider Digiturk partnered withSony to produce and air the match live overthe Digiturk Plus and HD platform as well asto two Sony 4K cinema screens in Istanbul –one for each set of fans.

Alternative content at the CinebonusCanyon theatre – fitted with Sony 4Kprojectors and the RealD 3D lens adaptor –has opened up a new revenue stream forowner, Mars Entertainment Group.

“Sony 4k technology enables us to extend our programming toalternative content”Nicole Oakley, Apollo Cinemas

Sony 4K first for DCIThe Sony 4K projection systems arethe industry’s first to successfullycomplete the full range of compliancetests for specifications required byDigital Cinema Initiatives, LLC (DCI).The SRX-R220/LMT-200 and SRX-320/LMT-300 integrated systems,including projector and media block,have passed all DCI compliance tests,and are listed on the DCI web site.

Greenland cinemaGreenland’s premiere cultural venuehas invested in Sony 4K. The Katuaqin Greenland’s capital city, Nuuk, hasinstalled the Sony 4K projectionsystem with RealD 3D technology inits Katuaq Bio cinema. The venuecombines a 500+ seat cinema with a theatre and arts spaces.“We have chosen Sony 4K technology because it offers ouraudience the best possible pictureand cinema experience,” says OveHeilmann, Cinematic and BanquetingManager at Katuaq.

Showcase ReadingShowcase Reading has become thelatest of the chain’s cinemas in the UK to be fully digital, with theinstallation of Sony Digital Cinema 4K projection systems in all 14 of the cinema’s screens. Karen Fox, General Manager of Showcase UKsays: “The introduction of Sony DigitalCinema 4K screens will allow us tooffer the ultimate digital cinemaexperience to all of our audiences.These systems provide outstandingimage and sound quality.”

Alternative content is a growing market for cinemasworldwide, led by screenings of live sports and musicevents. Live 3D events are set to increase. Wimbledon 2011is the pinnacle of this trend. With hundreds of cinemasacross the world taking live 3D feeds, the Wimbledonchampionships are boosting occupancy at theatres that haveinvested in Sony Digital Cinema 4K.

As cinema owners from California to Greenland alreadyknow, the benefits of Sony Digital Cinema 4K projectioninclude not just an outstanding customer experience at thehighest 3D on 4K quality, but the ability to tap into theconventional and alternative revenue opportunities openedup by the digital cinema revolution.Chris Dickinson, Editor

MCL in Hong Kong plays events on Sony 4K projectors

Concerts by Japanese team band AKB48 have beensuccessfully transmitted and shown live in cinemasin Hong Kong using Sony Digital Cinema 4Ktechnology. Sony PCL who operates the alternativedigital contents distribution in Japan as Livespire,distributed Japanese super idol group AKB48events in January in Japan and Hong Kong, then inJune in Japan, Hong Kong, Taiwan, and SouthKorea.

In Hong Kong, Multiplex Cinema Limited (MCL)showed the live events on its Sony 4K projectors.The cinema group, which operates five cinemas inHong Kong and two in mainland China, downloadedthe live HD signals for both events via satellite tothree screens in Hong Kong, two of which areinstalled with Sony 4K projectors.

“The AKB48 live broadcast event is definitely amilestone-setting event both technically andcommercially,” says June Wong, General Manager ofMCL. “The live broadcast streaming was verysmooth and the uplink and downlink of signals werevery stable, the visuals were being encoded anddecoded and the visual and audio are restoredimpressively on MCL cinema screens. MCL alsoearned very good publicity feedback. We are the firstcinema circuit in Hong Kong to experience the livebroadcast of a concert event and it was very wellreceived in the market.”

Wong says alternative content is becomingincreasingly important. “Alternative content is gettingpopular and has started to become a worldwidecinema trend,” she says. MCL plans to screen morelive and pre-recorded events.

MCL was the first cinema group in Hong Kong toinvest in Sony 4K projectors. “The screen size ofMCL JP Cinema is huge and the Sony 4K system isthe perfect match to empower enough brightnessand sharper images in the projection,” Wong says.

“We are the firstcinema circuit inHong Kong toexperience the live broadcast of aconcert event and it was very well-received in themarket”June Wong, GeneralManager of MCL

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Japan concerts shown live

Alternative content opportunities

AKB48 plays at MCL in Hong Kong

Leading German cinema chain CinemaxX is reapingrecord rewards thanks to its visionary investment indigital projection technology. The exhibitor, whichoperates 292 screens in 34 complexes, including threein Denmark, began its transition to digital 4K and 3Dwith Sony 18 months ago believing that the technologywould give it a substantial competitive edge.

Since then, the publicly listed company, controlledby the Tele-Munchen Group and headquartered inHamburg, has seen revenues rocket with the help ofa marketing campaign which extols the virtues of theunrivalled 3D quality on the Sony Digital Cinema 4Kwith RealD system.

“CinemaxX has always been one of the majorinnovators when it comes to cinema in Germany –from the design of the auditoria right down to thesmallest technical detail,” says CinemaxXspokesperson, Arne Schmidt. “Working with Sony,we can set trends for the cinema of the future. Wehave created a whole new cinematic experience witha level of quality not seen before, and thereforeencouraged audiences to go to the cinema.”

CinemaxX has installed nearly 100 Sony SRX-R220 and SRX-R320 projectors with the RealD3D adaptor enabling each multiplex to brand its 3Dexperience as Maxximum 3D. The company alsouses the Sony brand to communicate to its audiencethat the experience they will receive is delivered withSony Digital Cinema 4K technology.

“When we decided to use the combination ofSony 4K and RealD we were sure to have the perfecttechnical base for a perfect 3D image. Sony was theonly company able to deliver 4K technology to ourscreens which will be the technology not just fortoday but for tomorrow.”

Recently, CinemaxX has screened live opera fromthe Met in New York and ballet from the Bolshoitheatre in Moscow.

“Even the Royal Wedding was part of a specialscreening in some cinemas,” notes Schmidt. “Themarket for alternative content continues to grow.”

Oliver Pasch, Head of Digital Cinema Europe atSony Professional, comments: “Over the last fouryears we've been urging exhibitors to move to 4K todifferentiate their movie experiences with theexperience in the home, which was 2K or HD. Thatstory has now changed. In April, Sony introduced aprofessional camera that delivers true 4K resolutionand beyond, and consumer 4K products seem to beon the horizon, so 4K will effectively become the futurestandard for moving images. The business case isnow imperative for 4K because if cinemas don't haveit then what they are offering will be at lower resolutionto what their customers will have at home.”

“Working withSony we can settrends for thecinema of thefuture”Arne Schmidt,CinemaxX

Revenues of leading German chainrise thanks to Sony 4K campaign

CinemaxX reapsthe benefits of3D on Sony 4K

Facebook is providing a key driver for audiences tocinemas who are showing movies at the highestSony 4K quality. Customers in the US and Europeare able to keep up with the latest content releasedin 4K and be directed to theatres where Sony 4K isinstalled.

In the US, Sony Digital Cinema is a part of theSony consumer Facebook following, driving overhalf a million Sony brand-loyal fans to cinemasfeaturing Sony 4K digital projection.

In the US and Europe, Sony Digital Cinema’sFacebook page is dedicated to providing basic

information about 4K technology and any news of4K film screenings that the consumer will beinterested to know about.

The Facebook page is refreshed periodically toreinforce the new content released in 4K, thebenefits of 4K and 3D, and where to seek out thebest viewing experience. With interactive featuressuch as movie trailers, polls and quizzes, the pageis a general awareness hub to support the socialmedia advertising that is directed there. To find outmore, join us on Facebook!facebook.com/sonyelectronics

Facebook works for Sony 4K customers

sony.com/dcinemaworldwide 3

Zurich Cinemas in Central New York State hasalways been ahead of the curve with new technologyand has now converted the majority of its theatres todigital with Sony Digital Cinema 4K.

The circuit has 11 locations, including eight first-runtheatres, one discount house and two twin drive-ins.The eight first-run locations now feature 100 per centdigital projection, including its nine-screen PittsfordTheatre in Rochester and its eight-screen theatres inRome and Geneva. Out of a total of 70 screens acrossall of the company's locations, 65 are now digital and25 of these will feature RealD 3D. By the end of June,the circuit's discount Hollywood Theatre in Mattydale isalso due to install a Sony 4K projector with RealD 3D.

Chairman and president of Zurich Cinema

Corporation Conrad Zurich and his wife Lindaestablished Zurich Cinemas in 1966. They haveincorporated new technologies over the years,attempting to improve the on-screen presentationand comfort in the auditorium and they areconvinced that converting to digital is givingaudiences a new, distinctive experience.

“The picture and sound quality that the customerexperiences with digital projection is superb,” saysConrad Zurich, who can now guarantee no morescratches and glitches in the quality of footage. “Thebrightness and clarity of the image isoutstanding…Whether the customer is there foropening night or six weeks into a film's engagement,they can be sure they are getting a pristine image onscreen.”

The decision to go for Sony Digital Cinema 4K wasall about achieving the best experience possible,having looked across the market at digital options. “4Kprojection has four times the resolution of a 2Kprojection system, 2K presentations are roughlyequivalent to a HDTV presentation a customer can getat home,” says Zurich. “Simply stated, 4K gives theconsumer a superior picture to what they can get inthe home environment.” He explains that the decisionto go with Sony was also all about quality andperformance: “In our estimation, Sony has the topproduct for the digital market – which is 4K digitalprojection systems with 3D capabilities.”

Zurich Cinemas Director of Operations JamisonMills is convinced that 3D is here to stay. “I think that3D could easily become the norm for moviewatching. The depth and beauty watching scenes in3D on the big screen is breathtaking,” he says. “Youjust become immersed in a 3D movie – it feels likeyou're right there with the actors.”

Beyond the presentation of 4K and 3D features,Zurich Cinemas has plans to show a range ofdifferent content using the technology. “Outside ofthe traditional Hollywood movies (both in 2D and 3D),there are several alternative content areas currentlyavailable and more to come featuring operas, ballets,music concerts, and sporting events,” says Zurich.

“ The picture and sound qualitythat the customer experienceswith digital projection is superb”Conrad Zurich, Zurich Cinemas

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The New YorkState chain hasconverted mostof its screens toSony 4K

Zurich Cinemasroll-outs Sony 4K

Cameron Diaz inColumbia Pictures’

Bad Teacherplaying at Zurich

Cinemas

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Wimbledon tennis championships in 2011 providetheatre owners throughout the world with a majoropportunity for showing alternative content to theircustomers. The event is shot in 3D and distributedvia satellite to cinema screens. It allows theatres thathave invested in the Sony Digital Cinema 4Kprojection system with the RealD 3D lens adaptorsto realise the benefits of all the Wimbledon drama atthe highest possible quality.

“"Most people cannot get a ticket to Wimbledon;we are always sold out. So I think watchingWimbledon in 3D in the cinema or at home is as nearas you can get to actually being here. That’s whatexcites me about the technology and I think anythingthat translates the excitement and delight of beinghere when you’re in a cinema or at home that has tobe a really positive thing,” says Ian Ritchie, ChiefExecutive of The All England Lawn Tennis Club.

“You may have seen 3D football and golf fromSony before,” says Mark Grinyer, 3D/SportsSolutions Business Head, Sony Professional. “Thosesports take place on big fields and in big panoramasand they look marvellous in 3D. Tennis is different.Tennis is small, it’s very compact, so our camerasare going to get right in there into the play, you’regoing to see the sweat, going to feel the heat ofCentre Court. Wimbledon itself is a cauldron ofemotion during those final days and I think thatcauldron of emotion will translate through 3D rightthrough to the viewing public.”

Fujio Nishida, President of Sony Europecomments, “We are delighted to be working withThe All England Lawn Tennis Club to bring such ahigh profile sporting event to consumers around the

world in 3D. Watching tennis in High Definition 3D isa stunning experience, bringing the speed of theaction and the emotions of the occasion to life; it isas close to the atmosphere and excitement ofCentre Court as actually being there. With the Live3D Wimbledon experience available in hundreds of3D cinemas across the world, many more people willbe able to enjoy one of the world’s most iconicsporting events as though they were actually atWimbledon.”

UK tennischampionshipsis a major 3Dinitiative offeringalternativecontent forcinema goersworldwide

Wimbledon in 3D

“Anything that translates theexcitement and delight of beinghere when you’re in a cinema orat home that has to be a reallypositive thing”Ian Ritchie, The All England LawnTennis Club

Wimbledon 2011Championships are

being simulcast in 3D

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Sony is offering a unique newprogram for exhibitors to participatein 4K digital cinema conversion. The“Exhibitor Managed FinancingProgram” allows theatres to own theirinstalled digital cinema equipmentand for a fee, have Sony manageVPF administration (Virtual Print Feesubsidized by the movie studios) ontheir behalf to reduce their total costof ownership as they convert todigital technology.

Under this new program, exhibitorswill purchase equipment andextended warranty on the projectorfrom Sony, and enter into a long-termservices agreement with Sony forequipment maintenance.

“Sony is committed to making our4K Digital Cinema equipmentavailable to exhibitors of all sizes,”says Pat Leon, Senior StrategicBusiness Development Manager forSony Digital Cinema Solutions in theUS.

“This new Exhibitor ManagedFinancing Program enables smallexhibitors who, for strategic orfinancial reasons, wish to own theequipment outright to give theircustomers the Sony 4K experiencewhile also benefiting from the lowertotal cost of ownership of a VPFprogram.”

The program includes Sony’s 4Kprojector, a central storage server, aTheatre Management System and 10-year equipment warranty, plustransportation, installation, andregularly scheduled maintenance ofthe projector.

Beach Movie Bistro in Virginia Beach opened in May2011, complete with seven screens equipped withSony Digital Cinema 4K projection systems.

The theatre offers a gourmet-dining, movie-watchingexperience and is the debut facility in Virginia for BeachMovie Bistro Inc. It will be operated by Act V Theaters.President of Act V, Robert Perkins, describes howBeach Movie Bistro is the result of a total make-over ofan old theatre on the same site: “We took the buildingdown to its bare bones and started over – it was a greatopportunity to take a tired old facility and turn it intosomething really wonderful. We’ve completely rebuiltthe auditoriums with all new seats, tables, lighting andinstalled new screens with 4K digital projection to reallyheighten the experience and make it state of the art.”

The decision to go with Sony 4K rather than 2K wasa combination of wanting a great experience foraudiences, but also future-proofing the theatre. “Wewanted to install 4K so that the we were one stepahead,” says Perkins. “The industry is evolving andequipment is changing so quickly… We think the Sonysystem offers the best presentation and a really brightpicture.”

In its first two weeks the theatre showed two 3Dpictures and Perkins points to a raft of 3D releasescoming up in the near future. He’s also looking forwardto being able to show new sorts of programming,taking the dine-while-you-watch experience intodifferent areas of entertainment, using digitaltechnology. “We think there’s a model in place for operaand we want to show sporting events and otherworldwide events, such as the Oscars, where peoplewant to come to a social environment,” he says. “4Kmakes all this more possible for us.”

Beach Movie Bistro is the chain’s first launch outsideof Oregon, where it has two facilities.

“We think the Sonysystem offers thebest presentationand a really brightpicture”Robert Perkins, Act V Theaters

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Sony Digital Cinema 4K projectors at new site

Beach Movie Bistromake over in Virginia

Sony offers new exhibitormanaged financing program

Sony expandsfinance options for exhibitors of all sizes

Beach Movie Bistro in Virginia Beach

screens but I disagree. Our screen here is 5 x 2metres but you can absolutely see the differencewhen I project a 2K movie and then a 4K movie. Ifthe difference is on screen you absolutely have toshow it. 4K pictures projected by Sony’s technologyare like seeing an answer print in digital. The imageis sharp but not cold, you feel something special inthe image. In my opinion 4K is the future of cinemaand we can now marry the highest quality pictureswith the highest quality THX theatre sound systemso that aesthetically you cannot get any better.”

The venue is booked solid with screenings everyday of the week and there are plans down the line toequip the room with a 3D option.

the F65 will significantly enhance the creativepossibilities for movie makers. “Sony's new F65digital motion picture camera combines true 4Kresolution with an expansive dynamic range thatenables a more nuanced reproduction of fine texturaland tonal details,” says Clark. “Along with excellentcontrast and exceptional colour reproduction, theF65 produces images that have a rich filmic look andfeel, providing filmmakers with significantly enhancedcreative photographic possibilities.”

At the heart of the F65 camera is Sony’s newlydeveloped 8K sensor, which will deliver pristine HD,2K, and true 4K resolution today – and will go farbeyond 4K in the future, as the industry needsevolve. The imager provides a significantimprovement in image resolution that is ideal forVFX processing. The camera has also beendesigned for multiple production applications,including 3D rigs and Steadicam.

“4K picturesprojected bySony’s technologyare like seeing an answer print in digital”Daniel Dubuisson,Le Club Lincoln

“ The new 4K camera is the talk ofHollywood”DianneLaGuardia, Sony

Sony has unveiled a new top end professionalcamera completing a production chain that allowsmovie makers to shoot, post produce and distributein 4K quality. It further propels the 4K standard forcinemas as 4K productions are likely to increase.

The new F65 camera sets a new benchmark withextraordinary resolution, dynamic range, colourreproduction and sensitivity. The camera’s unique8K image sensor, with approximately 20megapixels, offers higher image fidelity than anyother camera. With 16-bit RAW output, the F65establishes the gateway to a complete, end-to-end4K mastering workflow.

“The new 4K camera is the talk of Hollywood andwill help in the creation of more 4K movies as theproduction workflow now makes it far easier,” saysDianne LaGuardia, Sr. Manager, Marketing, SonyDigital Cinema Solutions.

Director of photography Curtis Clark, ASC, says

4K movies set to increase with new cameraF65 camera completes end-to-end 4K production line

Immediately prior to being screened in front of theCannes jury, the digital cinema prints for three of thetop movies in the Official Selection up for the PalmeD’Or at the Cannes Film Festival in May were giventheir final checks at Le Club Lincoln in Paris.

This 40-seat exclusive screening room, on rueLincoln, is one of the city’s most sought afterprojection rooms, popular with actors, movie-makers and distributors who choose it to host castand crew screenings, VIP events, press previewsand DCP checks.

When Club Lincoln’s owner, producer and directorPhilippe Godeau, decided to refresh the projectionsystem, he placed the decision at the hands of chiefprojectionist, Daniel Dubuisson.

“I have been an admirer of the Sony 4K technologyfor many years and I knew immediately this was theright choice for us,” Dubuisson explains. “We werethe last professional cinema in Paris to be equippedwith digital so when the owner’s gave me the greenlight to go ahead I said we have to go with Sony.

“Some people say 4K is only good for large

Three of the top Official Selectionsat Cannes was given their finalcheck at Le Club Lincoln in Paris

Cannes moviespost on Sony 4K

On the red carpet at Cannes

New F65 camera

Le Club Lincoln’sscreening room

sony.com/dcinemaworldwide 7

For more on Sony Digital Cinema 4K

UNITED STATES sony.com/digitalcinemaEUROPE pro.sony.eu/dcinemaJAPAN sony.jp/digital-cinemaASIA PACIFIC pro.sony-asia.comCANADA sonybiz.caLATIN AMERICA,CARIBBEAN sonypro-latin.comAUSTRALIA,NEW ZEALAND pro.sony.co.nz

SONY DIGITAL CINEMA GLOBAL OFFICESsony.com/dcinemaworldwide

Battle: Los Angeles Columbia Pictures 3/11/2011

Soul Surfer TriStar Pictures 4/8/2011

Priest Screen Gems 5/13/2011

Bad Teacher Columbia Pictures 6/17/2011

30 Minutes or Less Columbia Pictures 8/12/2011

Straw Dogs Columbia Pictures 9/16/2011

Moneyball Columbia Pictures 9/23/2011

Premium Rush Columbia Pictures 1/13/2012

Men In Black Columbia Pictures 5/25/2012

Published by Small World Publishing Limited for Sony Corporation.Contents copyright 2011 Sony Corporation. Reproduction in whole or part is strictly prohibited. Permission may begranted by application to Sony Corporation. No responsibility for loss occasioned to any person acting or refrainingfrom action as a result of the material in this publication can be accepted by the authors or publishers. Whilstinformation given is true at the time of printing, small production changes in the course of our company’s policy ofimprovement through research and design might not be indicated in any specifications. Please check with Sony toensure that current specification and features match your requirements.

Sony Digital Cinema and Sony Digital Cinema 4K names and logos are trademarks of Sony Corporation. All othertrademarks are the property of their respective owners.

4K R

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The VillageTheatre on

Coronado Islandis being fitted

out with a retrolook (right)

Vintage Cinemas is launching the third theatre in itsCalifornian chain of retro movie theatres – the VillageTheatre on San Diego County’s Coronado Island. Theall-new renovation project will see the historic theatrebrought back to life, complete with Sony 4K and 3Dfacilities, giving local residents state of the art digitalprojection.

The project to restore the Village Theatre began tenyears ago. Originally a run-down single screen theatre,in 2000 it closed and shortly afterwards VintageCinemas and CEO Lance Alspaugh first talked to thelandlord about a rescue plan. With the generousassistance from the City of Coronado RedevelopmentAgency, the theatre is now a state-of-the-art triplex,with a main auditorium of 200 seats and two screeningrooms of 45 seats each. Vintage Cinemas contributedall furniture, fixtures and equipment.

“We took the opportunity to explore digital cinemapossibilities for the new venue,” says Alspaugh. “Afterreviewing the equipment, options and technologycurrently available, we decided on Sony 4K digitalcinema. We were impressed by Sony’s image andsaturation at demonstrations and, being a hard linepurist, I wanted the images at the Village to match orexceed the visual experience of film and Sony Digitaldoes just that.”

They chose to add 3D to the mix using RealD in themain auditorium and one screening room. The plan forthe future is to expand the cinema’s menu by offering

Vintage Cinemas renovates theVillage Theatre on San Diego’sCoronado Island with Sony 4K

special events such as operas, sporting events and liveperformances using the Sony 4K system through up-coming satellite technology.

Alspaugh envisions a large local audience for theclassic cinema, which will be bolstered by San Diegoresidents and others visiting Coronado Island. “Sony isa powerful and convincing marketing tool that denotesquality and we expect it will help drive movie hungrypeople to the new Village Theatre upon opening and foryears after,” he says.

Vintage Cinemas also owns and operates the 85-year-old Vista Theatre and 75-year-old Los Feliztheatre, both in Los Angeles. Alspaugh also renovatedthe Vista, taking a forlorn operation and transforming itfor an opening in 2000.

“Sony is apowerful andconvincingmarketing toolthat denotesquality”Lance Alspaugh,CEO, VintageCinemas

Vintage 4K

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