Redefining Perspectives 6 - Session 1 Jarlath Forde

Welcome to Redefining Perspectives A forum for A thought leadership forum for technologists interested in defining a

new future.

2 © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL

The Future of UXD – Visual Experience Design

• About me

• Some user interfaces

• More than making data visual

• Modify your design approach

• Design the data

• Keep an eye out for the whitepaper

• The technology is ready


About me

Jarlath Forde

\jär ’lath\

Creative Director [email protected]

Half Global Lead

Design and Visualization

Sapient Global Markets


Design timeline

1990

Studio Archetype

1998 Adjacency

1999 eLab 2000 PGI

2005

Cummings Nitro 2009

Iota Second Story

Emphasis 2012


More of this


Title will come here


Or more of this



Contents

Title Pages

1 Section title Sub section Sub section






Some user interfaces


Some user interfaces

1. Text 2. Form 3. List 4. Table 5. Visual



Credit: Juliana Ymashita


What makes this useful?


Here’s a clue

0 0 2 4 2


Drivers & business case

• Increased awareness and focus on design and visualization - driven in

large part by changing expectations of users and business sponsors,

mobile and design driven product experiences

• Incremental investments in design to unlock the full potential and

capability of large investments in capability and infrastructure

• Design and visualization being used as an innovation and vision tool

and integrated into the full lifecycle of products

• Shift from UI supporting the transaction, to supporting the decision

making through improved collaboration, and better visualization,

increased interactivity and integration of information

• Business case is in scaling people, unlocking value from existing

investments, enabling and supporting higher value activities


More than making data visual


Before


After


Credit: Bill Caemmerer A skyline example


Then

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Credit: Bill Caemmerer


Then

No

w



Then

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Modify your design approach (a little)


Copywright: Gerg Kaufman

http://vimeo.com/13658956

http://vimeo.com/13658956


Typical UXD Process

Current State

Assessment

Elicit User Needs

Ideation

Concepting

Define Creative Model

Interaction Design

Visual Design

Content Strategy

UI Development

Creative Delivery

Usability Testing

Analytics

Discover Define Release 0.5

Ongoing Release

Evolve


Contextual Observation

and Assessment

Insights and

Opportunities

Concept and

Scoring

Rapid Prototyping

and Validation

Iterative Design and

Development


Design the data first Then design the UI


Modes of Interaction







Keep an eye out for the whitepaper



The technology is ready


Design the data first


Thank You!

Redefining Perspectives 6 - Session 1 Jarlath Forde

Technology

bill caemmerernow

section

design

data

visualization

eye

capability

credit