Re.Defining Brand Architecture

Off The Record Consulting Brand Architecture 360 Marketing

Off The Record Consulting Brand Architecture 360 Marketing

Re.Defining  Brand  Architecture  with  BMB  By  Petros  Triantafyllou    

Brand  Architecture  is  a  well-­‐planned  design  of  a  system,  a  higher-­‐level  plan  for  every  company  that  wants  to  achieve  its  goals.    A  plan  that  is  executed  so  we  can  determine  how  to  best  build  and  scale  your  brand  over  time.    

Brand  architecture  comes  first  ...and  then  comes  Branding.  

 Everything  you  do  -­‐  or  -­‐  don’t  do  -­‐  is  branding.    It's    the  on  going  process  in  creating  a  unique  name  and  image  for  a  product  or  service  in  the  "selectors"*  mind  mainly  through  advertising,  promotion,  PR  and  

social  media  campaigns  with  a  consistent  theme.  Branding  aims  to  establish  a  significant  and  differentiated  presence  in  the  market    that  will    attract  and  retain  loyal  customers.    Brand  &  Market  Blueprint  by  Off  The  Record  Consulting,  is  the  way  to  go  when  you  and  you  and  your  company  want  to  create  new  opportunities.    The  BMB  determines  your  Brands  "place  in  the  market"  and  creates  your  Brand's  High-­‐level  plan.      Next  steps  are  strategy,  your  brand  logo,  your  visual  imagery,  slogans,  tag-­‐line  and  your  brand's  marketing  plan.    For  more  please  visit  otrcgroup.com    Petros  "Peter"  Triantafyllou  is  an  expert  in  international  marketing,  a  Brand  Architect.    Managing  Partner  at  Off  The  Record  Consulting,  since  1995  Peter  has  been  associated  with  top  mass  media  brands  and  involved  as  a  marketing  consultant  in  retail  and  FMCG  brands  in  Greece  and  Cyprus,  creating  value.  Off  The  Record  Consulting  is  a  360ο  Marketing  services  company  that  specializes  in  brand  architecture,  helping  companies  to  create  new  opportunities.    #  *  "selectors"      consumers  no  more.