Redeffectpresentationfinal1

Attracting Customers Using SEO

10%

90%

Paid Vs. Organic

Position Click through rates

1 42.1%

2 11.9%

3 8.5%

4 6.1%

5 4.9%

6 4.1%

7 3.4%

8 3.0%

9 2.8%

10 3.0%

Crawling

Indexing

Ranking

How do search engines work?

http://www.yoursite.com/your-new-product/

Popularity and Relevance

Popularity

Text Link relevancy

I just found this cool new site that sells

custom fitted ski boots.

Relevance

Optimising for search

Keyword research

Accessibility

Creating content

Link building

RelevancySustainability

Accessibility – site structure

Accessibility – URL’s

http://www.amazon.co.uk/Kindle-Wireless-Reader-3G-Wifi-Graphite/dp/B002LVUWFE/ref=amb_link_159056887_2?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1GVJH92SPHV3FGBDQZB5&pf_rd_t=101&pf_rd_p=234205127&pf_rd_i=468294

http://www.moneysupermarket.com/mortgages/first-time-buyers/

http://www.moneysupermarket.com/mobile-phones/tariffs/

Accessibility – sitemaps

Keyword research

Keyword research – Brainstorm ideas

Sales team

Competitors

Internal intel. Tools

Keyword research – tools

Keyword research – High value KW’s

Keyword research – ranking prediction

Volume ValueRanking predictio

n

Creating content

Creating content – duplication issues

Increasing relevance – Title tags

Increasing relevance – Meta descriptions

<img alt="lofted golf club" />

Increasing relevance – Alt text

Link building – Manual requests

Link building – Competitor analysis

Link building - Widgets

Making it sustainable

Google Places

www.google.com/places/

Google AdWords

Your Account Structure

Google Analytics

Free SEO Essentials Pack!

[email protected]

[email protected]